Digital Advertising Manager

Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we're a team of collaborative, driven individuals that always push the envelope for the business' growth and success.As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of the comany's business initiatives and executing go-to-market strategies across their product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.Responsibilities: * Own the performance of display and paid social marketing channels across multiple products and business units * You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement * Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns * Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization * Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube) * Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle * Monitor and maintain multiple advertising budgets between channels and engines * Create, update, and maintain regular performance reports and share with internal teams * Work cross-functionally to ideate creative advertising campaigns & messaging tests * Keep pace with digital advertising industry trends and development * Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performanceQualifications: * BA/BS in marketing or a related field * 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations * Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads * Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred * Exceptional analytical skills, including data manipulation and financial analysis * Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing * Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams * Ability to work independently/efficiently and thrive in a fast-paced environment * Highly organized and able to exercise strong attention to detailBeacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.Company Profile:Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.Learn more about Beacon Hill Staffing Group and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, BTo view the full job description, click here>