Publicis Groupe
Associate Media Director - Cross-Tier Paid Social, Lexus
Publicis Groupe, Dallas, Texas, United States, 75215
Company Description
Job Description
The Team One C.O.R.E.
C = COLLABORATIVE
We work together to get better stuff done than we could alone.
O = OPTIMISTIC
Honest and confident in our quest forward; believing the impossible is possible.
R = RESULTS-DRIVEN
Creativity is always in service of results and never for its own sake.
E = ENTREPRENEURIAL
Blow up the establishment. Shoot for the moon.
OVERVIEW
The Associate Media Director, Cross-Tier Paid Social is responsible for the overall success of the ongoing paid social media campaign activations for Lexus and LDA. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is required.
RESPONSIBILITIES
Oversee the day-to-day activities and develop a team of 3 Social Media Strategists on the Lexus national business.
Collaborate with LDA Digital to effectively supervise managed service provider execution of LDA campaigns.
Sustain connection with Organic Social team to facilitate sharing of best practices and uncover opportunities for Paid implementations.
Act as the first touch contact for the paid social platform and technology platform partners as well as organic social team.
Develop and advise on ongoing paid social media activation plans based on Lexus and LDA RFPs
Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.
Supervise all financials for Lexus including campaign spend, fees, and ensure all billing is properly actualized each month. Support LDA Digital fulfillment of same.
Develop and manage campaign activation workflow and communication protocol between planning, operations, creative, analytics and managed service teams
Deliver technically accurate media points of view for activation recommendations and campaign outcomes
Communicate key learnings to appropriate agency and client stakeholders to ensure alignment and efficiency of campaign deployment
QUALIFICATIONS
Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field
5 years of paid media experience, with a minimum of 5 years of experience with paid social advertising and client management including supervision of an external managed service provider
Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Facebook Blueprint Media Buying Certification strongly preferred
Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc.
Experience handling large media budgets and developing insights based on campaign results
Strong interpersonal, written, and verbal communication skills
Ability to apply critical thinking and analysis in business writing
Excellent organization and time management; ability to prioritize workload and multi-task
Proven experience in a leadership role – inspiring cross-discipline teams, client leadership
Automotive experience is strongly preferred, major brand/large budget experience is required
An ideal candidate will be a self-starter with natural curiosity, comfortable in the unknown, and a strong communicator
Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
Qualifications
Additional Information
#LI-Hybrid
Job Description
The Team One C.O.R.E.
C = COLLABORATIVE
We work together to get better stuff done than we could alone.
O = OPTIMISTIC
Honest and confident in our quest forward; believing the impossible is possible.
R = RESULTS-DRIVEN
Creativity is always in service of results and never for its own sake.
E = ENTREPRENEURIAL
Blow up the establishment. Shoot for the moon.
OVERVIEW
The Associate Media Director, Cross-Tier Paid Social is responsible for the overall success of the ongoing paid social media campaign activations for Lexus and LDA. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is required.
RESPONSIBILITIES
Oversee the day-to-day activities and develop a team of 3 Social Media Strategists on the Lexus national business.
Collaborate with LDA Digital to effectively supervise managed service provider execution of LDA campaigns.
Sustain connection with Organic Social team to facilitate sharing of best practices and uncover opportunities for Paid implementations.
Act as the first touch contact for the paid social platform and technology platform partners as well as organic social team.
Develop and advise on ongoing paid social media activation plans based on Lexus and LDA RFPs
Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.
Supervise all financials for Lexus including campaign spend, fees, and ensure all billing is properly actualized each month. Support LDA Digital fulfillment of same.
Develop and manage campaign activation workflow and communication protocol between planning, operations, creative, analytics and managed service teams
Deliver technically accurate media points of view for activation recommendations and campaign outcomes
Communicate key learnings to appropriate agency and client stakeholders to ensure alignment and efficiency of campaign deployment
QUALIFICATIONS
Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field
5 years of paid media experience, with a minimum of 5 years of experience with paid social advertising and client management including supervision of an external managed service provider
Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Facebook Blueprint Media Buying Certification strongly preferred
Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc.
Experience handling large media budgets and developing insights based on campaign results
Strong interpersonal, written, and verbal communication skills
Ability to apply critical thinking and analysis in business writing
Excellent organization and time management; ability to prioritize workload and multi-task
Proven experience in a leadership role – inspiring cross-discipline teams, client leadership
Automotive experience is strongly preferred, major brand/large budget experience is required
An ideal candidate will be a self-starter with natural curiosity, comfortable in the unknown, and a strong communicator
Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
Qualifications
Additional Information
#LI-Hybrid