Publicis Groupe
Associate Media Director, Paid Social
Publicis Groupe, Chicago, Illinois, United States, 60290
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.
Apply below after reading through all the details and supporting information regarding this job opportunity.TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.Job Description
POSITION PURPOSEThe
Associate Media Director, Social
is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.RESPONSIBILITIESDevelop the overarching social media strategies for specific clientsOversee strategic execution, optimization and billing for designated teamBuild, maintain and grow client relationships and client businessService multiple brands across the Beauty & Retail industryWork across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaignsGauge team objectives, challenges and needs by performing regular assessmentMaintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’sWork across internal channels (Strategy, Investment, Analytics teams) on plansWork with external partners, vendors and integrated advertising teamOpportunity to participate in new business pitches across verticalsWork in alignment with Vice President to ensure growth standards are met and operating margins are maintainedIdentify resources to allow for both meeting the client’s current needs but also invest for growthDevelop, implement and maintain training programs to ensure proper employee education and new hire onboardingQualifications
EXPERIENCEBachelor's degree in Marketing, Advertising, Communications or equivalent field of study.Experience with direct-to-consumer campaignsStrong ad tech marketing knowledge and proficiency is requiredAdvanced skills in Excel (pivot tables and macros)Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendationsExtensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businessesProven track record of managing teams with internal and external stakeholdersAbility to move fast, be bold and thrive in a dynamic, quickly changing environmentInterest in being a part of a start-up division with hands on approach to all phases of the media process.KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIESExperience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)Experience analyzing data and market researchFamiliarity with basic accounting/math principles; basic statistical analysis experience is a plusFriendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staffMust be a self-starter, with strong attention to detailWorks well under pressure while communicating to multiple touch pointsStrong time-management and organizational skillsProven ability to develop and maintain strong professional relationships with clients, colleagues, and vendorsExperience managing multiple, competing priorities, duties
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Apply below after reading through all the details and supporting information regarding this job opportunity.TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.Job Description
POSITION PURPOSEThe
Associate Media Director, Social
is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.RESPONSIBILITIESDevelop the overarching social media strategies for specific clientsOversee strategic execution, optimization and billing for designated teamBuild, maintain and grow client relationships and client businessService multiple brands across the Beauty & Retail industryWork across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaignsGauge team objectives, challenges and needs by performing regular assessmentMaintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’sWork across internal channels (Strategy, Investment, Analytics teams) on plansWork with external partners, vendors and integrated advertising teamOpportunity to participate in new business pitches across verticalsWork in alignment with Vice President to ensure growth standards are met and operating margins are maintainedIdentify resources to allow for both meeting the client’s current needs but also invest for growthDevelop, implement and maintain training programs to ensure proper employee education and new hire onboardingQualifications
EXPERIENCEBachelor's degree in Marketing, Advertising, Communications or equivalent field of study.Experience with direct-to-consumer campaignsStrong ad tech marketing knowledge and proficiency is requiredAdvanced skills in Excel (pivot tables and macros)Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendationsExtensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businessesProven track record of managing teams with internal and external stakeholdersAbility to move fast, be bold and thrive in a dynamic, quickly changing environmentInterest in being a part of a start-up division with hands on approach to all phases of the media process.KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIESExperience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)Experience analyzing data and market researchFamiliarity with basic accounting/math principles; basic statistical analysis experience is a plusFriendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staffMust be a self-starter, with strong attention to detailWorks well under pressure while communicating to multiple touch pointsStrong time-management and organizational skillsProven ability to develop and maintain strong professional relationships with clients, colleagues, and vendorsExperience managing multiple, competing priorities, duties
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