United Way of Rhode Island
Director of Marketing and Communications
United Way of Rhode Island, Providence, Rhode Island, us, 02912
Director of Marketing and Communications.pdf
Position Title:
Director of Marketing and CommunicationsPay Band:
Grade 6Budgeted Annual Salary Range:
$82,500 – $90,000Department : Marketing and Communications
Organization Description:Our vision is a Rhode Island where every individual in each community has an equal opportunity for justice and prosperity. Since our inception in 1926, the United Way of Rhode Island has effectively moved people from crisis to stability while working to shore up the systems that provide support across the community. When called to action in the face of a global pandemic, we proved that we were built over the last 95 years to be uniquely equipped to effectively harness resources from government, corporations, non-profits, and individuals to address the many significant crises affecting all of us.
The pandemic spotlighted how the war on poverty during the past 50 years has not created opportunity and prosperity for all community members. In particular, where you live, and the color of your skin can make it challenging to live, learn, and thrive in Rhode Island. That is why, when launching our Live United 2025 strategic plan, we committed to a new mission of uniting our community and resources to build racial equity and opportunities for all Rhode Islanders.
To deliver on the goals of Live United 2025, we must go "deep, rather than wide," with investments and partners to target the root causes that have thwarted Rhode Island's ability to thrive. We serve all Rhode Islanders in need by tackling Rhode Island's great challenge: Reversing the racial inequities that have plagued Rhode Island's Black, Brown, and Indigenous communities for generations.
That means we are applying all our assets and approaches, including delivery of direct services, strategic community investments, advocacy, and coalition building to build a better Rhode Island for all. We are applying these tools in the following areas of need:Lift United:
Through our Lift United pillar, we invest in affordable housing, improve care coordination, and expand access to adult education and job training. We also support the growth and stability of women- and minority-owned businesses.Achieve United:
Through our Achieve United pillar, we work to ensure that all Rhode Island children walk into the classroom with the tools to learn. This includes increasing literacy levels and expanding access to after-school and summer-learning programs.Invest United:
We build non-profit resiliency and leadership development through our Invest United pillar. We empower donors, engage corporations, and connect Rhode Islanders with giving and volunteering opportunities.Advocate United:
Through public policy and research, we drive systemic change through our Advocate United pillar. And, because democracy is not a spectator sport, we train Rhode Islanders to be advocates and work to increase voter turnout.Position Summary:Are you an operational marketing leader with a passion for driving efficiency and executing strategic initiatives? United Way of Rhode Island is seeking a results-oriented Director of Marketing and Communications to lead our marketing team, streamline our processes, and ensure our campaigns are executed flawlessly.
In this role, you will focus on operational excellence, working closely with the Director of Brand Strategy to bring creative visions to life. Additionally, you will leverage your strategic strengths at the forefront by ensuring the goals of our organizational strategic plan remain at the center of your teams’ directives and outcomes.
Key Responsibilities:
Operational Leadership and Efficiency
As the Director of Marketing and Communications, you will develop and execute comprehensive marketing and communications strategies that align with our growth objectives and extend our brand reach. Your operational focus will be pivotal in integrating marketing efforts with fundraising and development initiatives, ensuring efficient execution and impactful outcomes.
Develop and execute marketing and communications strategies aligned with growth objectives and brand reach.Own the integration of marketing strategies with fundraising and development initiatives.Oversee the development and production of campaign materials that resonate with our audience.Ensure that our Strategic Plan goals are supported through our marketing efforts.Content and Project Management
You will be the traffic controller of our content and production calendar, ensuring all marketing activities are coordinated and effectively executed. Your role involves owning Asana project management workflows and overseeing campaign deployments. You will manage media spend and segmentation/journeys to optimize our outreach and engagement.
Own the content calendar, ensuring timely and coordinated content deployment.Manage Asana project management workflows to streamline marketing operations.Oversee MailChimp for email campaign management and deployment.Own media spend and develop effective segmentation and journey strategies for targeted communications.Serve as a strategic partner in campaign planning for other departments.Collaboration and CRM Communications
Collaboration is key to our success. You will work closely across the organization to develop campaigns and support communication needs. Leading our external communications efforts across multiple channels, you will ensure our message is consistent, compelling, and impactful.
Collaborate with the development and fundraising team to align CRM communications via Andar.Lead external communications efforts across various channels to enhance brand visibility and engagement.Work alongside data team to ensure audience data is accurate and maintained.Team Leadership and Management
As the leader of the marketing team, you will manage a talented group of professionals, fostering a collaborative and high-performing environment. Your leadership will guide the Social and Digital Media Manager, Content Manager, Content Strategist, Social Media Specialist, Events Manager, and additional marketing consultants and vendors to achieve our organizational goals.
Manage and mentor a diverse marketing team.Foster a collaborative, innovative, and high-performing team culture.Qualifications:The following qualifications listed represent our current thinking for the role. You can be a great candidate even if you do not check off everything we describe below. You can also have essential skills, experiences, and strengths we have not thought of. If so, we encourage you to apply and tell us about yourself!
Bachelor’s degree or comparable experience in Marketing, Communications, Business, or a related field.Proven experience in a senior marketing and communications role.Strong operational and project management skills.Proficiency in project management tools (Asana), CRM software (Andar) email marketing platforms (MailChimp).Excellent written and verbal communication skills.Ability to work collaboratively across teams and manage multiple projects simultaneously.Strong analytical skills with experience in media spend management and segmentation strategies.Creative thinking and problem-solving skills.Strong organizational and time management skills.Preferred Skills:
Experience in the nonprofit sector.Familiarity with CRM systems (Andar) and fundraising communications.Knowledge of digital marketing and analytics tools.Proficiency in Spanish is a plus.Why Join #TeamUnited?
At United Way of Rhode Island, you will be part of a dedicated team committed to making a positive impact in our community. Your work will directly contribute to our mission of improving lives and strengthening our community. We offer a collaborative and supportive work environment where your ideas and contributions will be valued and recognized.
Core Values:United Way of Rhode Island is looking for candidates who demonstrate their ability to carry out its core values as follows:
Impact through equity
– place equity at the center and emphasize it while building new corporate relationships and reinforcing existing ones.Respect and value all
– is an active team player who builds and fosters internal and external collaboration and partnerships. Seeks input and feedback while also sharing ideas.Lead with a growth mindset
– commit to continued growth and process improvements across United Way of Rhode Island’s existing and new resource portfolio.Be a legendary partner
– create and foster inclusive interpersonal skills.Strive for excellence
– demonstrates and utilizes proven and emerging human resource practices. Understand each employee's unique and valuable role in achieving the Live United 2025 Strategic Plan.Compensation & Benefits:
Salary
– competitive, commensurate with relevant experience and skills, and within a budgeted range of $82,500 - $90,000.Benefits
– comprehensive benefits package including healthcare, dental, and vision coverage; flexible spending account; retirement match; and more.Work-Life Balance
– 37.5-hour workweeks on average; earn 20 days of paid leave annually; 3 floating holiday days, 2 personal days, and 9 sick days.Learning & Development
– individual and collective programs to support staff in achieving organizational and career objectives, e.g., CliftonStrengths® by Gallup Strengths and Justice, Equity, Diversity, & Inclusion (JEDI).
We are an equal opportunity employer and encourage members of traditionally underrepresented communities to apply.
Position Title:
Director of Marketing and CommunicationsPay Band:
Grade 6Budgeted Annual Salary Range:
$82,500 – $90,000Department : Marketing and Communications
Organization Description:Our vision is a Rhode Island where every individual in each community has an equal opportunity for justice and prosperity. Since our inception in 1926, the United Way of Rhode Island has effectively moved people from crisis to stability while working to shore up the systems that provide support across the community. When called to action in the face of a global pandemic, we proved that we were built over the last 95 years to be uniquely equipped to effectively harness resources from government, corporations, non-profits, and individuals to address the many significant crises affecting all of us.
The pandemic spotlighted how the war on poverty during the past 50 years has not created opportunity and prosperity for all community members. In particular, where you live, and the color of your skin can make it challenging to live, learn, and thrive in Rhode Island. That is why, when launching our Live United 2025 strategic plan, we committed to a new mission of uniting our community and resources to build racial equity and opportunities for all Rhode Islanders.
To deliver on the goals of Live United 2025, we must go "deep, rather than wide," with investments and partners to target the root causes that have thwarted Rhode Island's ability to thrive. We serve all Rhode Islanders in need by tackling Rhode Island's great challenge: Reversing the racial inequities that have plagued Rhode Island's Black, Brown, and Indigenous communities for generations.
That means we are applying all our assets and approaches, including delivery of direct services, strategic community investments, advocacy, and coalition building to build a better Rhode Island for all. We are applying these tools in the following areas of need:Lift United:
Through our Lift United pillar, we invest in affordable housing, improve care coordination, and expand access to adult education and job training. We also support the growth and stability of women- and minority-owned businesses.Achieve United:
Through our Achieve United pillar, we work to ensure that all Rhode Island children walk into the classroom with the tools to learn. This includes increasing literacy levels and expanding access to after-school and summer-learning programs.Invest United:
We build non-profit resiliency and leadership development through our Invest United pillar. We empower donors, engage corporations, and connect Rhode Islanders with giving and volunteering opportunities.Advocate United:
Through public policy and research, we drive systemic change through our Advocate United pillar. And, because democracy is not a spectator sport, we train Rhode Islanders to be advocates and work to increase voter turnout.Position Summary:Are you an operational marketing leader with a passion for driving efficiency and executing strategic initiatives? United Way of Rhode Island is seeking a results-oriented Director of Marketing and Communications to lead our marketing team, streamline our processes, and ensure our campaigns are executed flawlessly.
In this role, you will focus on operational excellence, working closely with the Director of Brand Strategy to bring creative visions to life. Additionally, you will leverage your strategic strengths at the forefront by ensuring the goals of our organizational strategic plan remain at the center of your teams’ directives and outcomes.
Key Responsibilities:
Operational Leadership and Efficiency
As the Director of Marketing and Communications, you will develop and execute comprehensive marketing and communications strategies that align with our growth objectives and extend our brand reach. Your operational focus will be pivotal in integrating marketing efforts with fundraising and development initiatives, ensuring efficient execution and impactful outcomes.
Develop and execute marketing and communications strategies aligned with growth objectives and brand reach.Own the integration of marketing strategies with fundraising and development initiatives.Oversee the development and production of campaign materials that resonate with our audience.Ensure that our Strategic Plan goals are supported through our marketing efforts.Content and Project Management
You will be the traffic controller of our content and production calendar, ensuring all marketing activities are coordinated and effectively executed. Your role involves owning Asana project management workflows and overseeing campaign deployments. You will manage media spend and segmentation/journeys to optimize our outreach and engagement.
Own the content calendar, ensuring timely and coordinated content deployment.Manage Asana project management workflows to streamline marketing operations.Oversee MailChimp for email campaign management and deployment.Own media spend and develop effective segmentation and journey strategies for targeted communications.Serve as a strategic partner in campaign planning for other departments.Collaboration and CRM Communications
Collaboration is key to our success. You will work closely across the organization to develop campaigns and support communication needs. Leading our external communications efforts across multiple channels, you will ensure our message is consistent, compelling, and impactful.
Collaborate with the development and fundraising team to align CRM communications via Andar.Lead external communications efforts across various channels to enhance brand visibility and engagement.Work alongside data team to ensure audience data is accurate and maintained.Team Leadership and Management
As the leader of the marketing team, you will manage a talented group of professionals, fostering a collaborative and high-performing environment. Your leadership will guide the Social and Digital Media Manager, Content Manager, Content Strategist, Social Media Specialist, Events Manager, and additional marketing consultants and vendors to achieve our organizational goals.
Manage and mentor a diverse marketing team.Foster a collaborative, innovative, and high-performing team culture.Qualifications:The following qualifications listed represent our current thinking for the role. You can be a great candidate even if you do not check off everything we describe below. You can also have essential skills, experiences, and strengths we have not thought of. If so, we encourage you to apply and tell us about yourself!
Bachelor’s degree or comparable experience in Marketing, Communications, Business, or a related field.Proven experience in a senior marketing and communications role.Strong operational and project management skills.Proficiency in project management tools (Asana), CRM software (Andar) email marketing platforms (MailChimp).Excellent written and verbal communication skills.Ability to work collaboratively across teams and manage multiple projects simultaneously.Strong analytical skills with experience in media spend management and segmentation strategies.Creative thinking and problem-solving skills.Strong organizational and time management skills.Preferred Skills:
Experience in the nonprofit sector.Familiarity with CRM systems (Andar) and fundraising communications.Knowledge of digital marketing and analytics tools.Proficiency in Spanish is a plus.Why Join #TeamUnited?
At United Way of Rhode Island, you will be part of a dedicated team committed to making a positive impact in our community. Your work will directly contribute to our mission of improving lives and strengthening our community. We offer a collaborative and supportive work environment where your ideas and contributions will be valued and recognized.
Core Values:United Way of Rhode Island is looking for candidates who demonstrate their ability to carry out its core values as follows:
Impact through equity
– place equity at the center and emphasize it while building new corporate relationships and reinforcing existing ones.Respect and value all
– is an active team player who builds and fosters internal and external collaboration and partnerships. Seeks input and feedback while also sharing ideas.Lead with a growth mindset
– commit to continued growth and process improvements across United Way of Rhode Island’s existing and new resource portfolio.Be a legendary partner
– create and foster inclusive interpersonal skills.Strive for excellence
– demonstrates and utilizes proven and emerging human resource practices. Understand each employee's unique and valuable role in achieving the Live United 2025 Strategic Plan.Compensation & Benefits:
Salary
– competitive, commensurate with relevant experience and skills, and within a budgeted range of $82,500 - $90,000.Benefits
– comprehensive benefits package including healthcare, dental, and vision coverage; flexible spending account; retirement match; and more.Work-Life Balance
– 37.5-hour workweeks on average; earn 20 days of paid leave annually; 3 floating holiday days, 2 personal days, and 9 sick days.Learning & Development
– individual and collective programs to support staff in achieving organizational and career objectives, e.g., CliftonStrengths® by Gallup Strengths and Justice, Equity, Diversity, & Inclusion (JEDI).
We are an equal opportunity employer and encourage members of traditionally underrepresented communities to apply.