Talent Space
Lead Lifecycle Manager/ Marketing Manager III_US
Talent Space, San Francisco, California, United States, 94199
Talent Space, Inc. is looking for a Lead Lifecycle Manager /Marketing Manager for a remote, long term contract opportunity!The lead lifecycle manager will oversee the lead management processes for our expanding a suite of products. As our client has expanded and diversified its go-to-market strategy, the global marketing operations team has been tasked with revamping lead qualification processes to identify new revenue opportunities. Tasks will involve reevaluating systems, processes, SLAs, and governance, all of which will have an impact on marketing, sales, and analytics teams.The person in this role will drive the implementation of this system, document and track lead management across the product portfolio, and develop requirements for further optimization based on real-world results.
Responsibilities:• Create a center of excellence for our lead management processes. You will be the go-to expert on our lead qualification practices, systems and processes per each product we market to.• Track, monitor and identify operational inefficiencies and outliers in our processes. You will keep documentation and communication to key stakeholders current and informative.• Identify areas of improvement and optimization in partnership with other members of the marketing operations team.• In conjunction with marketing analytics, assess lead quality and provide insights and feedback to the marketing demand generation and operations teams on which channels and practices are driving conversions.• Partner with demand generation managers, marketing analytics, sales operations, and your marketing operations peers to drive a high-impact program.
Requirements:• 4+ years of experience in a B2B marketing operations environment that have both flywheel and enterprise lead lifecycles.• Deep familiarity with marketing & sales systems such as Marketo, Salesforce, Full Circle Insights and Demandbase.• Prior experience interfacing with sales operations to implement and optimize lead management and lead routing systems.• Successful track record managing and rolling out new initiatives, including summary reporting out to management.• Comprehensive understanding of enterprise lead generation standard methodologies.• A highly organized approach utilizing project management tools to track, plan and prioritize work.• Exceptional written and verbal communication skills, with the ability to clearly articulate strategies, concepts, and feedback to a diverse range of stakeholders.• Strong presentation skills, with a knack for simplifying complex processes and data into understandable and actionable insights• A passion for metrics with the skills to interpret data, identify trends, and make evidence-based recommendations.
Years of experience:
5-7 years of experienceTech Skills:
experience in Salesforce, Marketo, and general lead scoring systems (third party solution)Soft Skills:
excellent written and verbal communication, being able to improve small details while still looking at the bigger picture, and proactive (push past blockers)
Must-haves1 working on building out a lead scoring system for multiple products2 working at the enterprise level3 successfully rolled out new products and got the employees onboard. (change management)
Responsibilities:• Create a center of excellence for our lead management processes. You will be the go-to expert on our lead qualification practices, systems and processes per each product we market to.• Track, monitor and identify operational inefficiencies and outliers in our processes. You will keep documentation and communication to key stakeholders current and informative.• Identify areas of improvement and optimization in partnership with other members of the marketing operations team.• In conjunction with marketing analytics, assess lead quality and provide insights and feedback to the marketing demand generation and operations teams on which channels and practices are driving conversions.• Partner with demand generation managers, marketing analytics, sales operations, and your marketing operations peers to drive a high-impact program.
Requirements:• 4+ years of experience in a B2B marketing operations environment that have both flywheel and enterprise lead lifecycles.• Deep familiarity with marketing & sales systems such as Marketo, Salesforce, Full Circle Insights and Demandbase.• Prior experience interfacing with sales operations to implement and optimize lead management and lead routing systems.• Successful track record managing and rolling out new initiatives, including summary reporting out to management.• Comprehensive understanding of enterprise lead generation standard methodologies.• A highly organized approach utilizing project management tools to track, plan and prioritize work.• Exceptional written and verbal communication skills, with the ability to clearly articulate strategies, concepts, and feedback to a diverse range of stakeholders.• Strong presentation skills, with a knack for simplifying complex processes and data into understandable and actionable insights• A passion for metrics with the skills to interpret data, identify trends, and make evidence-based recommendations.
Years of experience:
5-7 years of experienceTech Skills:
experience in Salesforce, Marketo, and general lead scoring systems (third party solution)Soft Skills:
excellent written and verbal communication, being able to improve small details while still looking at the bigger picture, and proactive (push past blockers)
Must-haves1 working on building out a lead scoring system for multiple products2 working at the enterprise level3 successfully rolled out new products and got the employees onboard. (change management)