Louisiana State University
Marketing Manager
Louisiana State University, Lafayette, Louisiana, United States, 70595
All Job Postings will close at 12:01a.m. CST (1:01a.m. EST) on the specified Closing Date (if designated).
If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.
Job Posting Title:Marketing Manager
Position Type:Professional / Unclassified
Department:LSUAM Online - M&R - Marketing - Management (Tiffany Schultz (00070435))
Work Location:Louisiana Emerging Technologies Center
Pay Grade:Professional
Job Description:
The Marketing Manager reports to the Director of Program Success & Marketing at LSU OCE. This position plays a critical role in managing and executing the marketing activities for the programs and portfolios that LSU OCE help support across our campuses statewide. Responsibilities are to ensure strong, quality lead generation and lead nurturing to lead to enrollment and retention goals for LSU Online within annual budget guidelines. This position will require high collaboration with the internal Marketing, Program Managemnt and Recruitment & Retention teams to contribute to recruiting and retaining quality students and graduates for LSU Online.
Job Responsibilities:
Program Marketing Management: 45%
Take ownership of marketing activities for individual programs across statewide campuses. Act as a primary point of contact for program-specific marketing inquiries and requests from internal stakeholders and external partners. Build and maintain strong relationships with stakeholders to support program marketing objectives.
Data Analysis and Reporting: 25%
Regularly track and analyze lead generation data and marketing efforts for each program and report out data to campus partners. Provide detailed reports to the Director of Program Success & Marketing, highlighting key performance metrics, trends, and insights. Use data-driven insights to optimize marketing strategies and improve lead generation effectiveness.
Collaboration with Internal Teams: 15%
Maintain a high level of collaboration with internal teams, including Marketing, Program Management, and Recruitment & Retention teams. Coordinate efforts to ensure alignment of messaging and consistency across all marketing channels. In addition align on program-specific goals with overall enrollment objectives,
Content Development and Distribution: 10%
Collaborate with content creators to develop high-quality marketing collateral, including but not limited to, website content, blog posts, email newsletters, brochures, and social media content. Ensure content is tailored to resonate with target audiences and aligns with program messaging and branding guidelines.
Continuous Improvement: 5%
Stay updated on industry best practices and emerging trends in marketing and higher education. Continuously seek opportunities to innovate and improve marketing strategies to drive better results for LSU Online programs. Conduct ongoing market research and competitor analysis to identify emerging trends, market opportunities, and potential threats. Use insights to refine marketing strategies and differentiate LSU OCE programs in the competitive landscape. Works collaboratively with the Office of Communications and University Relations and adheres to the standards set by the division. Other duties as assigned.
Additional Requirements:
Vehicle Operation
-University employees whose principal responsibilities of employment include operating a vehicle, performing maintenance on a vehicle, or supervising any public employee who operates or maintains a vehicle and positions with an expectation to travel will require an MVR and are subject to drug screens per PM-33/PS-67/FASOP HR-04.
Operation Essential Personnel
- This position may be asked to work during an official closure, but who is otherwise not required to re port to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
Additional Information:
Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the Office of Communications and University Relations on necessary communications matters in times of crisis, including potentially working in LSUs Emergency Operations Center during those times.
Minimum Qualifications:
Bachelor's degree with 3-5 years of experience
Specific Experience:
Bachelor's degree from an accredited university. 3-5 years of marketing and client relation experience, including digital marketing knowledge. Strong attention to detail.
Minimum Certifications/Licenses:
Valid Driver's License
Additional Job Description:
Special Instructions:Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire.
For questions or concerns regarding the status of your application or salary ranges, please contact Tiffany Schultz at tiffanyschultz@lsu.edu
Posting Date:July 11, 2024
Closing Date (Open Until Filled if No Date Specified):
Additional Position Information:
Background Check -
An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits -
LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University's partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
Essential Position (Y/N):
LSU is an Equal Opportunity Employer and SAME Agency:
LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).
HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.
If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.
Job Posting Title:Marketing Manager
Position Type:Professional / Unclassified
Department:LSUAM Online - M&R - Marketing - Management (Tiffany Schultz (00070435))
Work Location:Louisiana Emerging Technologies Center
Pay Grade:Professional
Job Description:
The Marketing Manager reports to the Director of Program Success & Marketing at LSU OCE. This position plays a critical role in managing and executing the marketing activities for the programs and portfolios that LSU OCE help support across our campuses statewide. Responsibilities are to ensure strong, quality lead generation and lead nurturing to lead to enrollment and retention goals for LSU Online within annual budget guidelines. This position will require high collaboration with the internal Marketing, Program Managemnt and Recruitment & Retention teams to contribute to recruiting and retaining quality students and graduates for LSU Online.
Job Responsibilities:
Program Marketing Management: 45%
Take ownership of marketing activities for individual programs across statewide campuses. Act as a primary point of contact for program-specific marketing inquiries and requests from internal stakeholders and external partners. Build and maintain strong relationships with stakeholders to support program marketing objectives.
Data Analysis and Reporting: 25%
Regularly track and analyze lead generation data and marketing efforts for each program and report out data to campus partners. Provide detailed reports to the Director of Program Success & Marketing, highlighting key performance metrics, trends, and insights. Use data-driven insights to optimize marketing strategies and improve lead generation effectiveness.
Collaboration with Internal Teams: 15%
Maintain a high level of collaboration with internal teams, including Marketing, Program Management, and Recruitment & Retention teams. Coordinate efforts to ensure alignment of messaging and consistency across all marketing channels. In addition align on program-specific goals with overall enrollment objectives,
Content Development and Distribution: 10%
Collaborate with content creators to develop high-quality marketing collateral, including but not limited to, website content, blog posts, email newsletters, brochures, and social media content. Ensure content is tailored to resonate with target audiences and aligns with program messaging and branding guidelines.
Continuous Improvement: 5%
Stay updated on industry best practices and emerging trends in marketing and higher education. Continuously seek opportunities to innovate and improve marketing strategies to drive better results for LSU Online programs. Conduct ongoing market research and competitor analysis to identify emerging trends, market opportunities, and potential threats. Use insights to refine marketing strategies and differentiate LSU OCE programs in the competitive landscape. Works collaboratively with the Office of Communications and University Relations and adheres to the standards set by the division. Other duties as assigned.
Additional Requirements:
Vehicle Operation
-University employees whose principal responsibilities of employment include operating a vehicle, performing maintenance on a vehicle, or supervising any public employee who operates or maintains a vehicle and positions with an expectation to travel will require an MVR and are subject to drug screens per PM-33/PS-67/FASOP HR-04.
Operation Essential Personnel
- This position may be asked to work during an official closure, but who is otherwise not required to re port to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
Additional Information:
Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the Office of Communications and University Relations on necessary communications matters in times of crisis, including potentially working in LSUs Emergency Operations Center during those times.
Minimum Qualifications:
Bachelor's degree with 3-5 years of experience
Specific Experience:
Bachelor's degree from an accredited university. 3-5 years of marketing and client relation experience, including digital marketing knowledge. Strong attention to detail.
Minimum Certifications/Licenses:
Valid Driver's License
Additional Job Description:
Special Instructions:Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire.
For questions or concerns regarding the status of your application or salary ranges, please contact Tiffany Schultz at tiffanyschultz@lsu.edu
Posting Date:July 11, 2024
Closing Date (Open Until Filled if No Date Specified):
Additional Position Information:
Background Check -
An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits -
LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University's partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
Essential Position (Y/N):
LSU is an Equal Opportunity Employer and SAME Agency:
LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).
HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.