Cooper's Hawk Winery & Restaurant
Manager, Email & Mobile Marketing
Cooper's Hawk Winery & Restaurant, Downers Grove, Illinois, United States, 60516
Cooper’s Hawk Winery and Restaurants
is continuing to grow the wine club and open more restaurants across the country. The Manager, Email & Mobile Marketing will serve as a creative, results-driven channel expert to support strategy development and lead the execution of ongoing acquisition, engagement, and retention marketing initiatives for the wine club and restaurants brands (Cooper’s Hawk, Piccolo Buco, and other).
This role will partner closely with our Marketing Analytics team to develop and maintain CRM programs/marketing communications via email/mobile push/in-app messaging/other channels powered by analytic insights and predictive models. The position will report to the Sr. Director of Wine Club Marketing & CRM and is located at the Restaurant Support Center in Downers Grove, IL.
What You'll Do:
Plan and execute CRM programs and campaigns for Email & Mobile to meet growth, revenue, retention, engagement targets and to maximize lifetime value, working with the greater marketing team, operations/finance/training/IT teamsManage Email & Mobile (push and in-app messaging) calendars and execution; optimize the effectiveness of programs and enhance with added lifecycle components, targeting, personalization features, and design templatesDevelop creative assets and compelling content programs, collaborating with marketing, social, web teamsManage cross channel hand-off/coordination (email, mobile, web, in-restaurant) to ensure a seamless experience; provide direction for the creation of landing pages and content on owned websitesMonitor results for email/mobile channels and by individual campaigns, working with Analytics team, in order to identify opportunities and craft ongoing improvement strategiesMaintain and evolve a robust A/B testing framework and consumer insight feedback loop to validate and drive key business decisions and overall consumer experienceSupport the launch, adoption, and ongoing enhancements of the mobile appContribute to weekly/monthly/quarterly business reviews and annual planningBuild efficient processes to enable and ensure effective collaboration, flawless execution, and quality outputs in order to achieve business targetsPerform QA tests and verify that email renders accurately across email clients and ISP’s; perform cross-device testing of email campaigns (desktop and mobile)Continuously improve channel engagement metrics; manage the health of email/mobile lists (deliverability) and reputation of domainsConstantly stay informed with best-in-class retention practices, including 1:1 personalization, triggers, deliverability, send frequency, subject line best practices, and creative approachesBuild strong relationships and be a trusted partner to internal Marketing, Operations, and Leadership teamsA successful candidate will be motivated by an entrepreneurial, fast-paced, and highly collaborative environment, have high-quality standards and be passionate about making an impact on business results and the customer experienceWhat You'll Need:
Bachelor’s degree in Marketing, Business, or equivalent degree requiredAt least 5 years of experience in a marketing (3+ years in CRM/email, 1+ years in mobile - push, in-app, SMS, MMS); digital marketing and direct response experience are requiredExperience in creating and managing integrated campaigns end-to-end from strategy, creative concepting, audience selection, to execution on Salesforce Marketing Cloud or similar platformsExperience with building, executing, and scaling cross-channel marketing programs (email/mobile/web)Experience in channel strategy, lifecycle & targeted marketing, personalization, and email/web performance metrics and optimizationDeep knowledge of email/mobile best practices, marketing automation systems, advanced testing/optimization strategies, and campaign analysesExperience managing budgets, agencies, and partner relationshipsExcellent writing, editing skills; experience in writing customer-facing content that is on-brand, relevant, and tailored to segment/journey/user flowsCreative eye with understanding of branding, upscale/luxury marketingUnderstand and support our compliance with consumer protection laws (CAN-SPAM, CCPA, GDPR, CASL, etc.)Excellent verbal communication; comfortable presenting to senior management teamsHighly organized problem solver with attention to detail; strong project/workflow management skillsAbility to collaborate across functional teams and put the pieces of the puzzle together; ability to see the big picture and willing to be hands-on and be involved in many key projects that impact the businessMust represent Cooper’s Hawk valuesWorking knowledge of HTML/CSS for email development; must be proficient in Microsoft Office Suite; knowledge of Google Analytics and Adobe Creative Suites preferredExperience delivering results for subscription brands preferredCOMPETENCIES
Communicate effectivelyCollaborateDrive resultsManage systemsGuest focusedBrand ambassadorWhat You’ll Get:
Incredible Discounts:
Monthly Dining Allowance50% Dining and Carryout40% Retail Wine20% Retail and Private Events
Monthly Complimentary Wine Tasting for TwoMedical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness ProgramCompany Matching 401(k) Retirement Savings PlanFlexible Savings Accounts- Health and Dependent CareHealth Savings AccountLong-Term Disability; Voluntary Short-Term DisabilityBasic Life and AD&D Insurance (with option to purchase additional coverage)Paid Parental LeaveHighly Competitive Pay plus Team Member Incentives & RewardsPaid Time OffAccess to Team Member Relief ProgramEmployee Assistance Program, providing mental health, legal and financial counseling"Everyday Benefits" Program to include insurance coverage (pet, life, auto, home/property) and employee discounts on goods and servicesMilestones Recognition ProgramComplimentary Gym Membership in RSC BuildingHybrid Work Week (3 days in office, 2 days remote, depending on role)Cooper’s Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Cooper’s Hawk.
Cooper’s Hawk is an equal opportunity employer.
All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.About UsCooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life!
is continuing to grow the wine club and open more restaurants across the country. The Manager, Email & Mobile Marketing will serve as a creative, results-driven channel expert to support strategy development and lead the execution of ongoing acquisition, engagement, and retention marketing initiatives for the wine club and restaurants brands (Cooper’s Hawk, Piccolo Buco, and other).
This role will partner closely with our Marketing Analytics team to develop and maintain CRM programs/marketing communications via email/mobile push/in-app messaging/other channels powered by analytic insights and predictive models. The position will report to the Sr. Director of Wine Club Marketing & CRM and is located at the Restaurant Support Center in Downers Grove, IL.
What You'll Do:
Plan and execute CRM programs and campaigns for Email & Mobile to meet growth, revenue, retention, engagement targets and to maximize lifetime value, working with the greater marketing team, operations/finance/training/IT teamsManage Email & Mobile (push and in-app messaging) calendars and execution; optimize the effectiveness of programs and enhance with added lifecycle components, targeting, personalization features, and design templatesDevelop creative assets and compelling content programs, collaborating with marketing, social, web teamsManage cross channel hand-off/coordination (email, mobile, web, in-restaurant) to ensure a seamless experience; provide direction for the creation of landing pages and content on owned websitesMonitor results for email/mobile channels and by individual campaigns, working with Analytics team, in order to identify opportunities and craft ongoing improvement strategiesMaintain and evolve a robust A/B testing framework and consumer insight feedback loop to validate and drive key business decisions and overall consumer experienceSupport the launch, adoption, and ongoing enhancements of the mobile appContribute to weekly/monthly/quarterly business reviews and annual planningBuild efficient processes to enable and ensure effective collaboration, flawless execution, and quality outputs in order to achieve business targetsPerform QA tests and verify that email renders accurately across email clients and ISP’s; perform cross-device testing of email campaigns (desktop and mobile)Continuously improve channel engagement metrics; manage the health of email/mobile lists (deliverability) and reputation of domainsConstantly stay informed with best-in-class retention practices, including 1:1 personalization, triggers, deliverability, send frequency, subject line best practices, and creative approachesBuild strong relationships and be a trusted partner to internal Marketing, Operations, and Leadership teamsA successful candidate will be motivated by an entrepreneurial, fast-paced, and highly collaborative environment, have high-quality standards and be passionate about making an impact on business results and the customer experienceWhat You'll Need:
Bachelor’s degree in Marketing, Business, or equivalent degree requiredAt least 5 years of experience in a marketing (3+ years in CRM/email, 1+ years in mobile - push, in-app, SMS, MMS); digital marketing and direct response experience are requiredExperience in creating and managing integrated campaigns end-to-end from strategy, creative concepting, audience selection, to execution on Salesforce Marketing Cloud or similar platformsExperience with building, executing, and scaling cross-channel marketing programs (email/mobile/web)Experience in channel strategy, lifecycle & targeted marketing, personalization, and email/web performance metrics and optimizationDeep knowledge of email/mobile best practices, marketing automation systems, advanced testing/optimization strategies, and campaign analysesExperience managing budgets, agencies, and partner relationshipsExcellent writing, editing skills; experience in writing customer-facing content that is on-brand, relevant, and tailored to segment/journey/user flowsCreative eye with understanding of branding, upscale/luxury marketingUnderstand and support our compliance with consumer protection laws (CAN-SPAM, CCPA, GDPR, CASL, etc.)Excellent verbal communication; comfortable presenting to senior management teamsHighly organized problem solver with attention to detail; strong project/workflow management skillsAbility to collaborate across functional teams and put the pieces of the puzzle together; ability to see the big picture and willing to be hands-on and be involved in many key projects that impact the businessMust represent Cooper’s Hawk valuesWorking knowledge of HTML/CSS for email development; must be proficient in Microsoft Office Suite; knowledge of Google Analytics and Adobe Creative Suites preferredExperience delivering results for subscription brands preferredCOMPETENCIES
Communicate effectivelyCollaborateDrive resultsManage systemsGuest focusedBrand ambassadorWhat You’ll Get:
Incredible Discounts:
Monthly Dining Allowance50% Dining and Carryout40% Retail Wine20% Retail and Private Events
Monthly Complimentary Wine Tasting for TwoMedical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness ProgramCompany Matching 401(k) Retirement Savings PlanFlexible Savings Accounts- Health and Dependent CareHealth Savings AccountLong-Term Disability; Voluntary Short-Term DisabilityBasic Life and AD&D Insurance (with option to purchase additional coverage)Paid Parental LeaveHighly Competitive Pay plus Team Member Incentives & RewardsPaid Time OffAccess to Team Member Relief ProgramEmployee Assistance Program, providing mental health, legal and financial counseling"Everyday Benefits" Program to include insurance coverage (pet, life, auto, home/property) and employee discounts on goods and servicesMilestones Recognition ProgramComplimentary Gym Membership in RSC BuildingHybrid Work Week (3 days in office, 2 days remote, depending on role)Cooper’s Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Cooper’s Hawk.
Cooper’s Hawk is an equal opportunity employer.
All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.About UsCooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life!