Confidential
Vice President for Marketing & Communications
Confidential, Haverford, Pennsylvania, United States, 19041
Vice President for Marketing & CommunicationsAbout the CompanyWell-known international liberal arts collegeIndustryHigher EducationTypeEducational InstitutionFounded1833Employees501-1000CategoriesColleges & UniversitiesEducationHaverford CollegeSpecialtiesEducationAbout the RoleThe Company is in search of a Vice President for Marketing and Communications to serve as its chief communications strategist. The successful candidate will be responsible for developing and deploying marketing and messaging that enhance the institution's reputation as a leading national liberal arts college. This senior executive role involves supporting student recruitment, alumni, and constituent relations, and contributing to the College's mission of providing a values-based, inclusive, and excellent undergraduate education. The VPMC will lead the strategic development of the College's mission and identity, ensure a clear understanding of its values among all stakeholders, and manage the institution's brand and crisis communications. The ideal candidate will be a creative and collaborative leader with a strong storytelling approach, exceptional writing, editing, and digital media skills, and a deep respect for undergraduate liberal arts education. Candidates for the Vice President for Marketing and Communications role at the company should have a Bachelor's degree and a proven track record in multi-faceted marketing and communications. Desired qualities include a strategic mindset, the ability to lead and inspire, experience in change management, and a proactive approach to diversity, equity, inclusion, and antiracism. The role requires a leader who is media-savvy, adept at leveraging data and analytics, and has experience in crisis communications and supporting fundraising initiatives. The VPMC will work closely with the President, Senior Staff, and the Board, and must demonstrate strong interpersonal skills and the ability to build rapport across diverse audiences. The position demands a leader who is ready to take on the challenges of contemporary higher education, is comfortable with the unknown, and is committed to the values of the institution.Hiring Manager TitlePresidentDirect Reports5Travel PercentLess than 10%FunctionsMarketing