Duke University
Director of Integrated Marketing
Duke University, Durham, North Carolina, United States, 27703
10 This position will leverage digital, tradi tional and partnership marketing tools to implement marketing strategies across all platforms including websites, advertising, and social media platforms and online publications. They are also responsible for driving engagement, marketing, and brand positioning across all channels workin g closely with the Multimedia Director and Creative Director.
10 The Director of Integrated Marketing will s eek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determinemarket niche and segmented markets; and id entify market dynamics, patterns, behaviors and competitors to support o verall marketing strategy. This position will work in partnership with M arcomms colleagues and leaders across the University to develop marketin g strategies and campaigns that highlight the important programs and peo ple while managing and maintaining the image and brand identity.
10 Works with senior academic and administrative leadership on Universi ty-wide initiatives and programmatic projects to determine appropriate m arketing strategies and campaign development.
10 Ad vise the Vice President of Communications and Marketing, AVP's and other senior officers on brand, marketing and strategic communications issues .
10 Develop an analytics framework for monitoring the brand health, social listening and engagement levels of the Universi ty brand. Create a model for sharing insights and observations with seni or leadership and university stakeholders with particularemphasis on st rategic initiatives.
10 Develop and lead the proces s for a broad channel strategy accounting for online, offline and tradit ional outreach methods. Partner with university counterparts to ensure t he greatest alignment across disciplines and units.
10 Coordinates large-scale, overarching marketing and strategic communi cations efforts directed towards priority audiences including prospectiv e students, alumni and development, Durhamand the surrounding community and Duke community members.
10 Oversee a team of s ocial media and graphic designers as well as partner the creative and mu ltimedia team through right-sized content development across channels, f ormulating structuresfor quick turn content in addition to custom desig n and development needs.
10 Consults with operating units to develop brand and marketing strategies that support identified communication goals; identify needs, objectives and designapproaches; develop schedules and budgets as required for each project.
10 Provide operational oversight for the development and dissem ination of broad strategic messages through print and electronic media. Develops and implements University-wide strategy for market and public o pinion research.
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list o f all responsibilities and duties required of personnel so classified.
Minimum Qualifications
Education
Bachelor's degree in Journalism, Communications, English or related discipline. Master'sdegree preferred.
Experience
Requires at least 10 years experience in communications, marketing, or related discipline. At least five years experience in strategic branding with academic institutions or similar organizations.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
10 The Director of Integrated Marketing will s eek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determinemarket niche and segmented markets; and id entify market dynamics, patterns, behaviors and competitors to support o verall marketing strategy. This position will work in partnership with M arcomms colleagues and leaders across the University to develop marketin g strategies and campaigns that highlight the important programs and peo ple while managing and maintaining the image and brand identity.
10 Works with senior academic and administrative leadership on Universi ty-wide initiatives and programmatic projects to determine appropriate m arketing strategies and campaign development.
10 Ad vise the Vice President of Communications and Marketing, AVP's and other senior officers on brand, marketing and strategic communications issues .
10 Develop an analytics framework for monitoring the brand health, social listening and engagement levels of the Universi ty brand. Create a model for sharing insights and observations with seni or leadership and university stakeholders with particularemphasis on st rategic initiatives.
10 Develop and lead the proces s for a broad channel strategy accounting for online, offline and tradit ional outreach methods. Partner with university counterparts to ensure t he greatest alignment across disciplines and units.
10 Coordinates large-scale, overarching marketing and strategic communi cations efforts directed towards priority audiences including prospectiv e students, alumni and development, Durhamand the surrounding community and Duke community members.
10 Oversee a team of s ocial media and graphic designers as well as partner the creative and mu ltimedia team through right-sized content development across channels, f ormulating structuresfor quick turn content in addition to custom desig n and development needs.
10 Consults with operating units to develop brand and marketing strategies that support identified communication goals; identify needs, objectives and designapproaches; develop schedules and budgets as required for each project.
10 Provide operational oversight for the development and dissem ination of broad strategic messages through print and electronic media. Develops and implements University-wide strategy for market and public o pinion research.
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list o f all responsibilities and duties required of personnel so classified.
Minimum Qualifications
Education
Bachelor's degree in Journalism, Communications, English or related discipline. Master'sdegree preferred.
Experience
Requires at least 10 years experience in communications, marketing, or related discipline. At least five years experience in strategic branding with academic institutions or similar organizations.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.