Sr. Manager, Residential Marketing

Company Overview:

At Allied Air Enterprises, we're proof of how effective good people can be. We've based our entire business on hiring talented, dedicated professionals and giving them the resources needed to thrive. Having the right people can elevate the attitude, ideas, quality and commitment of any facility, and we're proud to say our employees do so every day. The dedication we have for promoting environmental sustainability through innovation is only possible due to our employees creativity and their desire to improve the world. We believe they help us create products that are better for homeowners, better for the environment, and better for the professional dealers who install them every day.

Allied Air Enterprises is a separate division of Lennox International with corporate headquarters, manufacturing, and distribution facilities located in South Carolina. Were committed to fostering a diverse and inclusive environment that is dedicated to supporting the growth and development of every team member to reach their fullest potential. At Allied Air, we expect a lot from one another. It's an environment built on principles of collaboration, mutual success, and transparency, with the goal of growing our business through the success of our customers and people. Sounds like the kind of team for you?

Hear from employees how we energetically go after our share of the market and uphold our values as we win:

Job Description:

WHAT IS THE ROLE?

The Sr. Manager, Marketing for Residential Products is a strategic and dynamic role responsible for overseeing the brand strategy, new product introductions, commercialization efforts, brand messaging, competitive analysis, and program development and management for our residential product lines. This role is pivotal in driving market share growth and margin expansion for Allied Air Enterprises.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies that align with the company's vision and goals.
• Develop and lead a marketing team that will plan and execute innovative marketing and advertising programs in support of category success
• Work with executive management to set overall marketing strategy, including the financial metrics for marketing programs and revenue generation goals.
• Ensure consistent and impactful brand messaging across all marketing channels.
• Monitor brand performance and make data-driven adjustments to strategies as needed.
• Research, evaluate and recommend enhancements to the market positioning of the organization's products or services.

New Product Introductions and Commercialization:

• Lead the planning and execution of new product launches, ensuring timely and successful market entry.
• Collaborate with cross-functional teams, including R&D, sales, and operations, to ensure product readiness and market alignment.
• Lead commercialization strategy and execution for new product introductions in collaboration with product management and sales
• Develop go-to-market strategies and promotional plans to maximize product visibility and adoption.

Brand Messaging:

• Craft compelling and consistent brand messages that resonate with target audiences.
• Oversee the creation of marketing materials, including digital content, print collateral, and advertising campaigns.
• Ensure all communications reflect the brand's values and positioning.

Competitive Analysis:

• Conduct thorough market and competitive analysis to identify trends, opportunities, and threats.
• Provide actionable insights and recommendations to senior leadership based on competitive intelligence.
• Track and analyze competitors' marketing activities and product offerings.
• Analyzes market trends and recommends changes to marketing and business development strategies

Program Development and Management:

• Develop and manage marketing programs that drive customer engagement and loyalty.
• Design and maintain merchandising guidelines for your brands, generating new and innovative ideas while maintaining a consistent customer experience.
• Manage, develop, and implement sales promotion policies, programs and initiatives to maximize the return on our marketing investment
• Measure and report on the effectiveness of marketing initiatives, using data to optimize program performance.
• Continually benchmark your brands and program offerings against key competitors, ensuring a superior offering for our customers
• Direct promotion programs to align with defined company marketing and sales strategy
• Manage budgets and resources effectively to achieve marketing objectives.

Distribution Channel Support:

• Work closely with distributors to develop and implement effective marketing strategies that support the 2-step distribution model.
• Provide marketing tools and resources to distributors to enhance their sales efforts.
• Monitor and analyze distributor performance, providing feedback and support to optimize results.

Qualifications:

WHAT DO YOU NEED TO SUCCEED?

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7-10 years of experience in marketing, with a focus on brand management and product commercialization and at least 3 years as a manager
• Proven track record of successful product launches and brand strategy development.
• Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Strategic thinker with a hands-on approach to problem-solving and execution.
• Experience in the HVAC industry or a related field is a plus.
• Familiarity with 2-step distribution models is preferred.

What you bring to the team:

• Expertise in a variety of sales promotion, communication, brand management, and marketing research practices
• Financial acumen and the ability to translate marketing investments into profitable returns
• Creative aptitude and the ability to lead creative teams
• Expertise in customer experience management.
• Excellent oral and written communication skills, including strong public speaking and executive communication techniques
• A commitment to fast learning in a technical field
• Ability to communicate effectively with a variety of audiences, including corporate executives, diverse internal project teams, independent business owners, and the contractors who install and service products in the field

WHAT WE OFFER:

Allied offers employees a variety of flexible work options. This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Allied Air, we believe that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Allied Air is an equal opportunity employer.

Keep in mind, when you go to apply, youll be redirected to the Lennox International website. Dont be confused. Youre still applying for Allied Air. ????