Product Marketing Manager - Sharps Safety

Position Summary
The Product Marketing Manager for ICU Medical’s Sharps Safety products is responsible for driving ICU Medical’s growth and market penetration of the product portfolio in the United States. The role focuses on developing and executing strategic marketing initiatives, shaping the messaging and positioning of the products, developing a pricing strategy and ensuring effective communication of their unique value proposition to customers. The Marketing Manager plays a critical role in product development and supporting the wider Sharps Safety portfolio. By leveraging marketing expertise and industry knowledge, the Marketing Manager will help establish ICU Medical as a leader in the Sharps Safety market, driving brand awareness, customer acquisition, and market share.
This role requires a deep understanding of the healthcare industry, strong marketing acumen, and the ability to collaborate cross-functionally to achieve business objectives. The Marketing Manager will also play a crucial role in shaping the messaging and positioning of the Sharps Safety products to effectively communicate their unique value proposition to customers.
Essential Duties & Responsibilities
Develop and implement comprehensive marketing plan to increase brand awareness and capture market share for Sharps Safety in the U.S. market.
Conduct market research to identify customer needs, product gaps and market trends -- utilize the insights to inform marketing strategies, messaging, and product development.
Create compelling marketing collateral, including brochures, sales presentations, product catalogs, and website content, that effectively communicate the unique value proposition of the Sharps Safety products and support the defined messaging and positioning.
Collaborate with the sales team to develop and execute targeted sales and marketing campaigns, ensuring consistent messaging and positioning across all channels and touchpoints.
Establish relationships with key opinion leaders and industry associations to drive thought leadership and advocacy for Sharps Safety, while leveraging their expertise to refine and enhance the messaging and positioning.
Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities and threats, and develop appropriate strategies and messaging to address them.
Work closely with ICU Medical’s Marketing Communications team to develop and execute online marketing initiatives, including social media campaigns, search engine optimization, and content marketing, ensuring alignment with the defined messaging and positioning.
Manage marketing budgets, track key performance indicators, and prepare regular reports on marketing campaign effectiveness, market share, and other relevant metrics related to messaging and positioning.
Stay up-to-date with industry advancements, regulatory changes, and best practices in marketing to ensure the marketing strategies, messaging, and positioning remain innovative and compliant.
Knowledge & Skills
Strong knowledge of the U.S. healthcare market, including hospitals, clinics, and other healthcare settings, and an understanding of the regulatory environment governing medical devices.
Ability to analyze market data, customer insights, and competitive intelligence to inform marketing strategies, messaging, and tactics.
Strong verbal and written communication skills, with the ability to create compelling marketing collateral and deliver persuasive presentations that reflect the defined messaging and positioning.
Excellent project management and organizational skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
Collaborative mindset with the ability to work effectively in cross-functional teams and build relationships with internal and external stakeholders to shape messaging and positioning.
Proficiency in digital marketing tools and platforms, including social media, search engine optimization, and content management systems.
Results-oriented mindset with a focus on driving measurable business outcomes and achieving targets.
Minimum Qualifications, Education & Experience
Must be at least 18 years of age
Bachelor’s degree from an accredited college or university is required
Minimum 4 years of experience in the medical device or healthcare industry, preferably in a marketing, engineering or sales role
Work Environment
This is largely a sedentary role.
This job operates in a professional office environment and routinely uses standard office equipment.
Typically requires travel 5-20% of the time
ICU Medical is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Product Marketing
Primary Location
US-CT-Southington
Schedule
Full-time
Shift
Day Job

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