Social Media Marketing Specialist

IN-OFFICE | FULL-TIME

Boulo is recruiting a Social Media Marketing Specialist for our client, a Birmingham-based fourth-generation family-owned foodservice company.

Employment Type: Full-Time

Flexibility: Caregiver friendly work culture

Pay: $55,000 - $65,000

Benefits: Health, Dental, STD, 401K with match and PTO

Responsibilities of the Social Media Marketing Specialist:

• Assist the Marketing Director with the implementation of our client's vendor marketing program.
• Develop and execute social media marketing strategy, coordinating with sales, purchasing, and IT departments to ensure its effectiveness.
• Build and manage presence across the relevant social media platforms including Facebook, Twitter (X), Instagram, YouTube, and LinkedIn.
• Develop and execute mail marketing strategy, coordinating with sales, purchasing, and IT departments to ensure its effectiveness.
• Curate relevant content (images, video, and written) to reach customers across all social platforms and email. Build and maintain content calendar.
• Monitor, listen, and respond to user traffic across the social platforms. Become an advocate in all social media spaces, engaging in dialogues with users and answering incoming questions and comments.
• Assist with the management of website content.
• Design and implement promotional campaigns utilizing social platforms and integrating with our existing marketing program and vendor community.
• Monitor industry standard benchmarks and data points to measure the impact of social media and email campaigns.

Requirements of the Social Media Marketing Specialist:

• 3+ Years of full-time experience in social media management and content creation.
• Possess knowledge and experience in the tenets of traditional marketing. A marketing or public relations degree is welcomed but not required.
• Excellent copywriting and language skills are preferred.
• Graphic design experience and video editing experience preferred.
• Customer relations/customer service experience preferred.

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