Social Media Marketing Specialist

Our client, a local Waco restaurant group has a great opportunity for a part-time Social Media Marketing Specialist to manage social media and local store marketing. As the Social Media Marketing Specialist, you will provide the voice for our companies across social media channels.
What you will be doing:

• Oversee all digital marketing execution for restaurants
• Manage text messaging marketing
• Manage all email marketing and newsletters
• Establish reporting methods to track ROI and other KPIs throughout the digital space for 360 campaigns
• Maximize partnership opportunities to market venues on other websites, blogs, influencers, and relevant industry sectors as art of external deliverables
• Implement strategic digital promotions and partnerships
• Manage outside firms and quantify results
• Responsible for generating creative for in-store marketing

• Social media platform expertise- FB, Insta, X, Ticktock
• Experience with micro-influencer platforms
• Hootsuite or other platform experience
• Familiarity with fundamental social media marketing KPIs and analytics
• Some graphic design and creative experience needed
• Strong photography and video skills

This is an exciting opportunity for a creative individual passionate about social media and digital marketing. Candidates must be willing to work in the restaurants on evenings and weekends as needed.