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Insight Global

Digital Marketing Data Analyst

Insight Global, Ridgefield Park, New Jersey, us, 07660


Job Description

Insight Global is seeking a Data Analyst to join the digital marketing group for one of our large consumer electronics clients in Ridgefield Park, NJ. This person will be responsible for analyzing and reporting the performance of marketing activities. This includes conducting A/B or multi-variate tests, and creating PowerPoint reports to provide actionable insights for the team. The ideal candidate possesses a high business acumen and excellent analytical skills with experience using tools like Excel and Tableau. This is a 6 month contract and will sit in the Ridgefield Park office 4 days a week. (Please see additional responsibilities below)

Track, analyze, and report the performance of marketing activities

Establish standardized methods of recording, tracking and reporting

Design, implement, automate and maintain large scale enterprise data

Work with data scientists and other analysts on CRM data reporting and audience segmentation

Create PowerPoint presentations to provide data and insights

Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

Proficient in Excel, PPT, and Tableau

5+ years of experience as a data analyst / business analyst

Process certification such as Six Sigma, CBPP, BPM, ISO 20000, ITIL, CMMI, etc.

Bachelor's degree in computer science, computer engineering or related field - Experience analyzing marketing campaigns

Knowledge of Adobe Analytics

Knowledge of CRM principals and best practices null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.