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RSC Solutions

Digital Marketing Analyst

RSC Solutions, Ridgefield Park, New Jersey, us, 07660


Job Title:

Digital Marketing AnalystLocation:

Ridgefield, NJ- HybridContract

Job Description:

The main function of the Data Analyst is to provide business intelligence support and assist various areas by delivering both repeatable and ad hoc reporting (charts, graphs, tables, etc.) that enable informed business decisions.

Responsibilities:Analyze the performance of process activities, identify problem areas, and present findings in clear, concise charts, graphs, tables, or summaries.Establish standardized methods of recording, tracking, and reporting on activities.Design, implement, automate, and maintain large-scale enterprise data ETL processes.Modify existing databases and database management systems and/or direct programmers and analysts to make changes.Track, report, and analyze the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Analyze A/B and Multi-variate tests, communicate results, and provide recommendations.Collaborate with data scientists and other analysts on CRM data reporting and audience segmentation.Make recommendations on audience segmentation, A/B testing, and data sources.Respond to requests for performance and metrics information.Create PowerPoint presentations to provide data and insights to other teams or for executive presentations.Work with other teams to obtain and implement new or updated data points.Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data.Qualifications:

Bachelor's degree in a technical field such as computer science, computer engineering, or a related field.5-7 years of experience required.Process certification such as Six Sigma, CBPP, BPM, ISO 20000, ITIL, CMMI.