Orbit Irrigation
Digital Marketing Specialist, NA
Orbit Irrigation, North Salt Lake, UT, United States
Gardena, a division of the Husqvarna Group and Orbit Irrigation's parent company, is looking for a full-timeDigital Marketing Specialist to continue the expansion of the prestigious Gardena Brand into North America. Why should you come work at Gardena? Because we are helping passionate gardeners Realize Their Gardening Dreams by developing and manufacturing innovative gardening products.
The Digital Marketing Specialist will be responsible for building the Gardena Brand in the North America region with a focus on Amazon and other digital marketing, Internet, and retail.com mediums. They will lead the strategy and execution of marketing programs that capture and nurture leads targeting new and existing customers, and drive sales to the Gardena Brand. These programs will include outreach through content creation, retargeting, targeted social advertising, billboard promotions, email marketing, PR and social influencers, trade shows, integrated sales and marketing campaigns, and cooperative marketing with partners. Their primary focus will be on Amazon, retail.com, social media, and other digital and Internet marketing. The Digital Marketing Specialist will partner with other members of the team to plan and execute promotions, generate content, and report on the effectiveness of marketing efforts.
What are the requirements for this position?
Based in Ulm, Germany, Gardena is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required - whether it's watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company to Orbit Irrigation, who has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners Realize Their Gardening Dreams
- Are you ready to help passionate gardeners Realize Their Gardening Dreams
- Are you ready to be part of the brand that is Shaping Great Experiences by creating products of premium Quality
- Are you seeking an employer that Embraces Sustainability
- Do you have a Passion for Innovation and want to be on a team that drives Innovation in the gardening market?
- These are Gardena's core values and are lived by our team members each day!
The Digital Marketing Specialist will be responsible for building the Gardena Brand in the North America region with a focus on Amazon and other digital marketing, Internet, and retail.com mediums. They will lead the strategy and execution of marketing programs that capture and nurture leads targeting new and existing customers, and drive sales to the Gardena Brand. These programs will include outreach through content creation, retargeting, targeted social advertising, billboard promotions, email marketing, PR and social influencers, trade shows, integrated sales and marketing campaigns, and cooperative marketing with partners. Their primary focus will be on Amazon, retail.com, social media, and other digital and Internet marketing. The Digital Marketing Specialist will partner with other members of the team to plan and execute promotions, generate content, and report on the effectiveness of marketing efforts.
What are the requirements for this position?
- Bachelor's degree in marketing or another relevant field
- 5+ years of experience in digital marketing
- Extensive experience working with Amazon (Amazon Ads, DSP, etc.) and other Internet marketing such as Meta Advertising, Google Ads, and other social/digital platforms
- Expert in Google Analytics
- Are you qualified for this position? If yes, apply NOW!
- Competitive pay (salaried), plus bonus
- A free onsite healthcare clinic
- Flexible office hours (standard M-F, 8 AM to 5 PM)
- PTO and paid holidays
- Medical, dental, and vision insurances
- Life insurance
- Long- and short-term disability insurances
- Employee discounts on Orbit and Husqvarna products
- Subsidized UTA ECO pass (Frontrunner, Trax, & buses)
- And more!
- Manage digital and Internet marketing efforts on Amazon and retail.com
- Links internet to the brick-and-mortar brand marketing and business strategy of the company, as well as specific marketing initiatives
- Owns the end-to-end creation and execution of internet marketing campaigns, including developing campaign strategy, managing content, and ongoing performance optimizations
- Monitors, analyzes, and reports campaign performance with but not limited to impressions, clicks, web visitors, video views, collateral downloads, and leads
- Monitors and reports on media performance and web analytics to understand usage and effectiveness
- Creates, executes, and manages marketing campaigns across all channels, including but not limited to Email, paid, social, digital advertising, SEO/SEM and integrated sales and marketing campaigns
- Utilizes product and brand direction to craft compelling marketing assets to drive engagement including emails, social posts, product video content and landing pages
- Assists in the development and implementation of quarterly strategic marketing plans with supporting budget, to drive awareness, including advertising, direct digital/mail, collaborative specials with retailers, coupons, rebates, free product, etc.
- Works with Sales teams to ensure alignment on campaign follow up messaging and collaborates with Graphic Designers to create content
- Manages vendor / agency performance as well as evaluation of new tools
- Understands attributes of the end user and creates target customer profiles
- Monitors trends in the industry and understands competition
- Keeps current on Gardena R&D and product development projects
Based in Ulm, Germany, Gardena is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required - whether it's watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company to Orbit Irrigation, who has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners Realize Their Gardening Dreams
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Gardena is an Equal Employment Opportunity employer committed to providing equal opportunity in all employment practices. Gardena prohibits discrimination, harassment, and retaliation in employment against race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law. Gardena also participates in E-Verify. Reference checks are a prerequisite for employment. All offers are contingent on completion of a drug screening and may be contingent on completion of a criminal background check. All successful candidates must provide original documents that will establish their identity and eligibility to work in the United States as required by the Immigration Reform and Control Act.