Associate Manager, Growth Marketing (Unsubscribed)
American Eagle Outfitters, Pittsburgh, PA, United States
Associate Manager - Unsubscribed Growth Marketing
Company Overview: Unsubscribed is the newest growth vehicle for AEO - with a massive runway for expansion within the luxury market. We're poised for rapid growth and seeking a talented Associate Growth Marketing Manager to lead and execute our strategy.
Role Overview: As the Associate Growth Marketing Manager for Unsubscribed you will play a pivotal role in driving our growth initiatives from acquisition to retention. You will lead the development and execution of full-funnel growth media strategies, focusing on acquiring new customers and fostering their loyalty through strategic CRM initiatives. This role requires a growth mindset, a strong measurement orientation, and the ability to operate with focus and agility.
Core Responsibilities:
- Full Funnel Growth Media Strategies: Develop and implement comprehensive media strategies to drive customer acquisition and retention, utilizing channels such as PPC & email marketing.
- Campaign Management: Lead the planning, execution, and optimization of digital marketing campaigns, including budget management, A/B testing, and creative development.
- Retention Strategy Execution: Partner closely with the AEO CRM COE (Center of Excellence) to develop and execute retention strategies across owned marketing touchpoints, ensuring consistent customer engagement and loyalty.
- Creative Testing and Alignment: Lead creative testing initiatives and understand the impact of aligning creative content with target audiences to optimize marketing outcomes.
- Measurement and Analytics: Establish clear metrics and KPIs to measure the impact of marketing efforts, providing actionable insights to optimize campaigns and drive better results.
- Cross-Functional Collaboration: Collaborate effectively with cross-functional teams including brand and content to align growth marketing efforts with overall brand strategies and content development.
- Agency Management: Manage relationships with external agencies and vendors to execute paid integrations and enhance brand visibility on the Shopify platform.
- Continuous Learning and Iteration: Embrace a growth mindset, constantly learning and iterating strategies to adapt to market dynamics and drive continuous improvement
- Proven experience (3+ years) in growth marketing, preferably within an emerging brand or startup environment.
- Expertise in developing and executing full-funnel growth media strategies with a strong focus on customer acquisition and retention.
- Proficiency in Shopify platform integrations and experience managing paid integrations.
- Experience in agency leadership and management, ensuring alignment with brand goals and objectives.
- Strong understanding of CRM strategies and retention marketing tactics to enhance customer engagement and loyalty.
- Ability to thrive in a fast-paced, iterative environment, demonstrating agility and a hunger for learning and achieving strong results.
- Excellent communication skills with the ability to articulate clear, actionable insights and translate them into effective marketing actions.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics, CRM systems, and marketing automation platforms.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree or certifications are a plus
PAY/BENEFITS INFORMATION:
- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.
AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.