Director, Digital Marketing, North America
Kimberly-Clark, Roswell, GA, United States
Director, Digital Marketing, North America
Job Description
In this role, you will:
Own all aspects of Marketing/Consumer facing data & technology for the KCNA segment which includes:
Define the technology strategy for the NA Consumer, B2B and Thinx business and its execution through digital products, implementing differentiated technologies and support business operations to enable $11B+ NA business growth.
Lead the development and execution of the CX and Marketing Tech Strategy in support of KCNA Segment.
Be accountable for web, eCommerce, mobile app, and other digital experience product delivery, technical operations, and marketing operations including CRM, service, product information management, digital asset management, content distribution and syndication, social care and engagement, media and ad tech, measurement and reporting, and data management.
Develop SBP and Technology investment plans and activation for KCNA Segment, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.
Partner with other business units, regions, and business stakeholders to maximize globalization, scalability and overall TCO.
Act as a disruptive change agent focused on transformation for today and tomorrow. Delivers right mix of operations, delivery, strategy, and innovation. Promote and build global leaders, develop resources with the needed functional and technical skills required to meet Kimberly-Clark’s growing application portfolio and changing technology needs.
About You
To succeed in this role, you will need the following qualifications:
10+ years demonstrable strategic impact and technology delivery in digital marketing technology and operations within an innovative and highly agile customer environment
3+ years of experience leading projects using Agile Methodologies; Relevant finance/P&L understanding.
Experience working in CPG industry and exceptional ability to build cross-functional relationships with Senior Leaders and diverse teams including the business stakeholders and internal DTS organization.
Hands-on experience driving definition and enablement of business capability and technology strategies and roadmaps.
Demonstrated skills in application delivery, client relationship management, strong sense of urgency in delivering results, business knowledge, intuition and judgment, high cross-cultural awareness and sensitivity, strong communication/collaboration.
Proven ability to lead global application delivery in a 24x7 business and secure operating environment