Marketing Manager
Integrated Resources, Hightstown, NJ, United States
Job Overview
The Marketing Manager is a valued member of our Marketing Operations Team and is responsible for leading a portfolio of pharmaceutical products in the acute and non-acute space. This position requires a combination of P&L strategy, financial modeling, and product management..
This position reports to the Sr. Director of Marketing Operations. This role is located onsite in East Windsor New Jersey with one (1) day a week remote.
Responsibilities:
Manage P&L for portfolio of products as assigned including, pricing, forecasting, budget, bids and other financial targets
Develop and support the implementation of short- and long-term business strategies and tactics to reach financial targets and expand use of specialty pharmaceuticals
Actively engage and support selling efforts by working in close collaboration with Sales on product needs, new bid opportunities and customer communications
Create customer messaging for Sales use with customers
Recommend promotional product strategies and tactics to engage customers and drive compliance
Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through and contract compliance
Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions; develop plans specific to products in your portfolio
Participation in marketing planning (annual marketing plan) – competitive research, market landscape analysis, development of molecule plans and budgets, presentations to leadership
Monitor and track competitive intelligence, market landscape and product performance to continually optimize plans to meet forecasts
Product market and competitive insights from market research, customers and field-based personnel and management for communication tools and messaging development
Develop deep understanding of customer targets and their needs to develop effective communications and solutions
Plans and participates in advisory boards, market research, and consultant meetings to support or validate strategies and tactics
Partner with marketing communications to develop and implement social media outreach and content to LinkedIn, Twitter, Facebook, email/email campaigns
Must be willing and able to travel up to 20% of the time
Identify product opportunities and product rationalization analyses to optimize sales and profitability.
Qualifications :
Demonstrated ability to interpret data and develop compelling message for use with clinicians where applicable
Excellent analytical, strategic thinking, and problem-solving skills
Strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
High level of internal initiative, independent thinking, and ability to interact with sales team and other cross functional teams
Must be an effective team player in a fast-paced, highly visible environment
Effectively work in a regulated industry
Proficient in Microsoft suite of products including Teams and Power BI preferred
Advanced excel skills including v-lookup, formulas, and pivot tables
Must live within a commutable distance to the East Windsor NJ offices
Education & Experience.
Bachelor’s Degree
Prior generic pharmaceutical marketing experience required
Minimum of 3-5 years of experience in analytics, finance, generic marketing, or product management in the healthcare industry