Rose International
Marketing Specialist
Rose International, Atlanta, Georgia, us, 30301
Description:
From the greenest buildings to the cleanest cars, the smartest factories to the biggest stories, amazing things are created every day with Client. Over four decades we've worked together with our customers to transform how things are made. Today our solutions span countless industries, empowering innovators everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible. Join us and become part of a dynamic, best-in-class product marketing team that helps innovators in the Architecture, Engineering and Construction (AEC) industry discover and adopt the right technology solutions to design and build a better world for all.
Focusing on Reality Capture solutions, you'll be part of the product journey from beginning to end. Help develop the go-to-market strategy for Client reality capture capabilities. Own positioning, messaging, value proposition and develop case studies, marketing assets, sales enablement collateral, and customer research to support Client AEC business goals.
Responsibilities
You will be responsible for supporting the cross-functional business goals for Client Reality Capture solutions by:
Developing and executing effective product marketing strategies that move the needle on key business objectives and support the customer lifecycle from awareness and demand generation to adoption and retention
Creating compelling product messaging and positioning, building engaging content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.), and sales enablement based on audience insights, customer pain points, and competitive analysis
Collaborating with product management and industry strategy teams to develop go-to-market strategies and product launch and release marketing activities that drive business results and customer success
Supporting global marketing planning, campaigns, webinars, events and revenue generating activities in collaboration with Campaign Development and Demand Generation teams
Becoming a true Reality Capture solutions champion, internally and externally, to help synthesize industry drivers and complementary Client solutions for impactful product marketing and internal knowledge sharing
Minimum Qualifications
Bachelor's degree from an accredited institution in marketing, communications, design, engineering, or related field
5+ years of experience in a marketing role, familiarity working with technical products, B2B software, or SaaS based businesses
Experience in driving marketing results from strategy to tactical execution
Proven track record partnering with cross-functional teams
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks
AEC industry and/or Reality Capture experience a plus
The Ideal Candidate
Is passionate about understanding customers and industry audiences and translating product features into persona-specific benefits that support desired outcomes
Can break down complex ideas into simple messaging
Can help create engaging content that helps bring the product story to life
Is a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion
Can combine their analytical skills with an intuition for key customer insights and industry trends
What are the 3 'must haves' on the resume?
i. Product marketing experience
ii. Creating compelling product messaging and positioning, developing marketing content and sales enablement content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.)
iii. Cross functional collaboration with marketing and product management partners
Minimum years of experience: 5
What is the minimum education requirement? Bachelor s degree from an accredited institution in marketing, communications, design, engineering, or related field
What time zone(s) does this person need to work? EST/CST/PST
Do you anticipate this role to be contract only, contract to hire, or possibility for extension? Contract onlyOnly those lawfully authorized to work in the designated country associated with the position will be considered.
Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.
Benefits:For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity:For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID ), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
From the greenest buildings to the cleanest cars, the smartest factories to the biggest stories, amazing things are created every day with Client. Over four decades we've worked together with our customers to transform how things are made. Today our solutions span countless industries, empowering innovators everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible. Join us and become part of a dynamic, best-in-class product marketing team that helps innovators in the Architecture, Engineering and Construction (AEC) industry discover and adopt the right technology solutions to design and build a better world for all.
Focusing on Reality Capture solutions, you'll be part of the product journey from beginning to end. Help develop the go-to-market strategy for Client reality capture capabilities. Own positioning, messaging, value proposition and develop case studies, marketing assets, sales enablement collateral, and customer research to support Client AEC business goals.
Responsibilities
You will be responsible for supporting the cross-functional business goals for Client Reality Capture solutions by:
Developing and executing effective product marketing strategies that move the needle on key business objectives and support the customer lifecycle from awareness and demand generation to adoption and retention
Creating compelling product messaging and positioning, building engaging content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.), and sales enablement based on audience insights, customer pain points, and competitive analysis
Collaborating with product management and industry strategy teams to develop go-to-market strategies and product launch and release marketing activities that drive business results and customer success
Supporting global marketing planning, campaigns, webinars, events and revenue generating activities in collaboration with Campaign Development and Demand Generation teams
Becoming a true Reality Capture solutions champion, internally and externally, to help synthesize industry drivers and complementary Client solutions for impactful product marketing and internal knowledge sharing
Minimum Qualifications
Bachelor's degree from an accredited institution in marketing, communications, design, engineering, or related field
5+ years of experience in a marketing role, familiarity working with technical products, B2B software, or SaaS based businesses
Experience in driving marketing results from strategy to tactical execution
Proven track record partnering with cross-functional teams
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks
AEC industry and/or Reality Capture experience a plus
The Ideal Candidate
Is passionate about understanding customers and industry audiences and translating product features into persona-specific benefits that support desired outcomes
Can break down complex ideas into simple messaging
Can help create engaging content that helps bring the product story to life
Is a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion
Can combine their analytical skills with an intuition for key customer insights and industry trends
What are the 3 'must haves' on the resume?
i. Product marketing experience
ii. Creating compelling product messaging and positioning, developing marketing content and sales enablement content (e.g. blog posts, case studies, whitepapers, videos, brochures, etc.)
iii. Cross functional collaboration with marketing and product management partners
Minimum years of experience: 5
What is the minimum education requirement? Bachelor s degree from an accredited institution in marketing, communications, design, engineering, or related field
What time zone(s) does this person need to work? EST/CST/PST
Do you anticipate this role to be contract only, contract to hire, or possibility for extension? Contract onlyOnly those lawfully authorized to work in the designated country associated with the position will be considered.
Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.
Benefits:For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity:For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID ), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).