Digital Realty
Customer Marketing Manager
Digital Realty, Dallas, Texas, United States, 75215
Job Description
Location:
Remote
Your role
Digital Realty, a global leader in data center solutions, is seeking an experienced Customer Marketing Manager to join our innovative global growth marketing team.
The ideal candidate will bring 8+ years of marketing and writing experience, and we prefer candidates with at least 2+ years in customer advocacy marketing in a global B2B marketing role. Ability to quickly learn and write about complex technical topics is a must.
What you'll do
Content Creation and Development:Collaborate with cross-functional teams to create compelling customer advocacy content aligned to the corporate messaging objectives and value proposition.
Customer advocacy content includes customer case studies, customer stories, videos, webinars, and more.
Manage all stages of the content creation process: create briefs, outlines, and other content strategy documents, conduct discovery interviews with internal SMEs and external customers, write and edit content in collaboration with agencies and internal producers, and collaborate with internal/external stakeholders on approvals.Research industry trends and incorporate relevant insights into content development.Develop new templates/formats for customer advocacy content as needs evolve.Campaign Management:
Develop strategies to showcase customer success stories and promote customer advocacy content. Manage external and internal distribution and promotion to optimize adoption from internal audience and enable maximum impact for content.Manage library of customer content and metadata; manage content lifecycle process to ensure public-facing content is optimized for maximum efficacy.Expand suite of templatized promotion assets for customer advocacy program.Scale & Operationalize Customer Advocacy Program:
Manage all stages of creating content with customers with excellent attention to detail, making the commitment as easy for the customer as possible.Operationalize ways of working with sellers and other internal stakeholders and actively manage the customer content pipeline.Regularly identify new opportunities to amplify the impact of customer marketing and create scalable internal processes to enable consistent adoption.Develop messaging resources and tools to capture best practices for customer messages and templatize content deliverables to enable other content creators in the company, especially local teams.Analyze the success of customer marketing initiatives and provide regular reports to the marketing leadership team.Conduct training sessions, create process guidelines, and manage review process for customer advocacy content created by other teams.What you'll need
Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.8+ years of marketing experience, with a focus on content.Proven experience planning, executing, and measuring customer co-marketing initiativesProven ability to write about technical products/solutions. Existing data center industry knowledge is a bonus.Strong organizational skills and attention to detail.Excellent written and verbal communication skills.Demonstrated ability to work collaboratively in a cross-functional environment.You possess a growth mindset, seeing opportunities and solutions when presented with challenges, and you are someone comfortable in an always-evolving environment.
A bit about us
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.
To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.
A bit about our Digital team
Marketing
Our Marketing team works in one of the world's fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.
What we can offer you
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you'll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you'll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We'll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
Our Compensation Philosophy
Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.
Our published pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and geographical location. Individual pay is based on additional factors including but not limited to job-related skills, experience, and relevant education and/or training. Moreover, an employee's total compensation package varies by role and may include salary, cash bonus or commissions, and equity awards not quantified below.
Compensation range: 96,000.00 - 144,000.00 annually. This compensation range represents the Company's good faith belief as to what it will pay as a base salary for this position at the time of this posting.
Benefits: For this role, Benefits include medical, dental, vision, life and AD&D insurance, 401k match, disability benefits, wellness and education benefits, employee stock purchase plan, paid time off, holidays, and more.
This is an exciting time to join our business so apply now and make your mark on our future.
Notes:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.
Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.
Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.
Location:
Remote
Your role
Digital Realty, a global leader in data center solutions, is seeking an experienced Customer Marketing Manager to join our innovative global growth marketing team.
The ideal candidate will bring 8+ years of marketing and writing experience, and we prefer candidates with at least 2+ years in customer advocacy marketing in a global B2B marketing role. Ability to quickly learn and write about complex technical topics is a must.
What you'll do
Content Creation and Development:Collaborate with cross-functional teams to create compelling customer advocacy content aligned to the corporate messaging objectives and value proposition.
Customer advocacy content includes customer case studies, customer stories, videos, webinars, and more.
Manage all stages of the content creation process: create briefs, outlines, and other content strategy documents, conduct discovery interviews with internal SMEs and external customers, write and edit content in collaboration with agencies and internal producers, and collaborate with internal/external stakeholders on approvals.Research industry trends and incorporate relevant insights into content development.Develop new templates/formats for customer advocacy content as needs evolve.Campaign Management:
Develop strategies to showcase customer success stories and promote customer advocacy content. Manage external and internal distribution and promotion to optimize adoption from internal audience and enable maximum impact for content.Manage library of customer content and metadata; manage content lifecycle process to ensure public-facing content is optimized for maximum efficacy.Expand suite of templatized promotion assets for customer advocacy program.Scale & Operationalize Customer Advocacy Program:
Manage all stages of creating content with customers with excellent attention to detail, making the commitment as easy for the customer as possible.Operationalize ways of working with sellers and other internal stakeholders and actively manage the customer content pipeline.Regularly identify new opportunities to amplify the impact of customer marketing and create scalable internal processes to enable consistent adoption.Develop messaging resources and tools to capture best practices for customer messages and templatize content deliverables to enable other content creators in the company, especially local teams.Analyze the success of customer marketing initiatives and provide regular reports to the marketing leadership team.Conduct training sessions, create process guidelines, and manage review process for customer advocacy content created by other teams.What you'll need
Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.8+ years of marketing experience, with a focus on content.Proven experience planning, executing, and measuring customer co-marketing initiativesProven ability to write about technical products/solutions. Existing data center industry knowledge is a bonus.Strong organizational skills and attention to detail.Excellent written and verbal communication skills.Demonstrated ability to work collaboratively in a cross-functional environment.You possess a growth mindset, seeing opportunities and solutions when presented with challenges, and you are someone comfortable in an always-evolving environment.
A bit about us
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.
To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.
A bit about our Digital team
Marketing
Our Marketing team works in one of the world's fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.
What we can offer you
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you'll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you'll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We'll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
Our Compensation Philosophy
Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.
Our published pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and geographical location. Individual pay is based on additional factors including but not limited to job-related skills, experience, and relevant education and/or training. Moreover, an employee's total compensation package varies by role and may include salary, cash bonus or commissions, and equity awards not quantified below.
Compensation range: 96,000.00 - 144,000.00 annually. This compensation range represents the Company's good faith belief as to what it will pay as a base salary for this position at the time of this posting.
Benefits: For this role, Benefits include medical, dental, vision, life and AD&D insurance, 401k match, disability benefits, wellness and education benefits, employee stock purchase plan, paid time off, holidays, and more.
This is an exciting time to join our business so apply now and make your mark on our future.
Notes:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.
Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.
Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.