Harness
Senior/Director Product Marketing Manager
Harness, San Francisco, California, United States, 94199
Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.
Position Summary
As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies, with a strong focus on Feature flags & Chaos Engineering. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to drive awareness and adoption of our products and services.
About The Role
Market Research and Analysis:
Conduct in-depth market research to understand industry trends, competitive landscape, and customer needs.
Product Positioning and Messaging:
Develop clear and compelling value propositions for our FF/CE solutions.Create messaging and content that effectively communicates the benefits of our products to target audiences.
Go-to-Market Strategy:
Collaborate with the product management team to define and execute go-to-market plans, including product launches and updates.Work closely with sales teams to enable them with the necessary tools, resources, and training to effectively sell our solutions.
Content Creation:
Produce marketing collateral, such as whitepapers, case studies, blog posts, and web content, to educate customers and prospects on the benefits of our FF/CE offerings.
Campaign Management:
Plan and execute marketing campaigns to drive lead generation and product adoption.Monitor campaign performance, analyze results, and make data-driven adjustments to optimize marketing efforts.
Customer Engagement:
Develop strategies for customer engagement and retention, including the creation of customer-focused content and programs.
Thought Leadership:
Establish the company as a thought leader, through speaking engagements, webinars, and industry events.
About You
Bachelor's degree in marketing, business, or a related field; MBA is a plus.Proven experience in product marketing, preferably in the cloud/Devops services.Strong understanding of cloud platforms (e.g., AWS, Azure, GCP).Excellent communication, writing, and presentation skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Team player with the ability to collaborate with cross-functional teams.Strong project management skills with the ability to manage multiple initiatives simultaneously.
Work Location
It would be great to have someone who is local to the Bay area but we will consider someone who is remote from within the United States.
What you will have at Harness
Competitive compensationComprehensive healthcare benefitsFlexible Spending Account (FSA)Employee Assistance Program (EAP)Paid Time Off and Parental LeaveMonthly, quarterly, and annual social and team-building eventsRecharge & Reset ProgramMonthly internet reimbursementCommuter benefits
Pay transparency
$175,000—$200,000 USD
Harness In The News
Harness Snags $230 Series D - $3.7B ValuationHarness Recognized in Inc.'s Best Workplace Awards 2022Harness on LinkedIn: America's Great Companies to Work For -- And What You Can Learn From#6 - Glassdoor Best Places to Work 2021 list#17 on Forbes Top 50 Cloud Companies to Work For#47 on LinkedIn’ Top 50 Companies to Work For#2 on Quartz 2021 list best places to work for remote workers2021 Career Launching Companies List
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.#J-18808-Ljbffr
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.
Position Summary
As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies, with a strong focus on Feature flags & Chaos Engineering. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to drive awareness and adoption of our products and services.
About The Role
Market Research and Analysis:
Conduct in-depth market research to understand industry trends, competitive landscape, and customer needs.
Product Positioning and Messaging:
Develop clear and compelling value propositions for our FF/CE solutions.Create messaging and content that effectively communicates the benefits of our products to target audiences.
Go-to-Market Strategy:
Collaborate with the product management team to define and execute go-to-market plans, including product launches and updates.Work closely with sales teams to enable them with the necessary tools, resources, and training to effectively sell our solutions.
Content Creation:
Produce marketing collateral, such as whitepapers, case studies, blog posts, and web content, to educate customers and prospects on the benefits of our FF/CE offerings.
Campaign Management:
Plan and execute marketing campaigns to drive lead generation and product adoption.Monitor campaign performance, analyze results, and make data-driven adjustments to optimize marketing efforts.
Customer Engagement:
Develop strategies for customer engagement and retention, including the creation of customer-focused content and programs.
Thought Leadership:
Establish the company as a thought leader, through speaking engagements, webinars, and industry events.
About You
Bachelor's degree in marketing, business, or a related field; MBA is a plus.Proven experience in product marketing, preferably in the cloud/Devops services.Strong understanding of cloud platforms (e.g., AWS, Azure, GCP).Excellent communication, writing, and presentation skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Team player with the ability to collaborate with cross-functional teams.Strong project management skills with the ability to manage multiple initiatives simultaneously.
Work Location
It would be great to have someone who is local to the Bay area but we will consider someone who is remote from within the United States.
What you will have at Harness
Competitive compensationComprehensive healthcare benefitsFlexible Spending Account (FSA)Employee Assistance Program (EAP)Paid Time Off and Parental LeaveMonthly, quarterly, and annual social and team-building eventsRecharge & Reset ProgramMonthly internet reimbursementCommuter benefits
Pay transparency
$175,000—$200,000 USD
Harness In The News
Harness Snags $230 Series D - $3.7B ValuationHarness Recognized in Inc.'s Best Workplace Awards 2022Harness on LinkedIn: America's Great Companies to Work For -- And What You Can Learn From#6 - Glassdoor Best Places to Work 2021 list#17 on Forbes Top 50 Cloud Companies to Work For#47 on LinkedIn’ Top 50 Companies to Work For#2 on Quartz 2021 list best places to work for remote workers2021 Career Launching Companies List
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.#J-18808-Ljbffr