Product Marketing Manager II (Charlotte, NC)
AvidXchange, Charlotte, NC, United States
5+ years of experience in product marketing and/or product management
Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively
Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools
A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown
Someone who understands that business is people centric
**Must be full-time for at least 3 months
****Must be full-time for at least one year
Responsibilities
As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment
You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos
This role requires a combination of strategic thinking, strong collaboration skills and relentless execution
Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment
Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation
Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies
Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts
Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals
Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange***
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court****
Tuition Reimbursement up to the federal maximum of $5,250*****
Hybrid Workplace Flexibility
Free parking
Fully granted from beginning of year, pro-rated if hired mid-year
Qualifications
5+ years of experience in product marketing and/or product management
Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively
Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools
A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown
Someone who understands that business is people centric
**Must be full-time for at least 3 months
****Must be full-time for at least one year
Responsibilities
As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment
You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos
This role requires a combination of strategic thinking, strong collaboration skills and relentless execution
Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment
Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation
Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies
Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts
Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals
Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets
Benefits
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange***
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court****
Tuition Reimbursement up to the federal maximum of $5,250*****
Hybrid Workplace Flexibility
Free parking
Fully granted from beginning of year, pro-rated if hired mid-year
Job Description:
As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment. You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos... This role requires a combination of strategic thinking, strong collaboration skills and relentless execution.
What you'll do:
• Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment.
• Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation.
• Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies.
• Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts.
• Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals.
• Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets.
What we're looking for:
• History of product marketing at banks or financial institutions or an AP Automation focus is a plus.
• 5+ years of experience in product marketing and/or product management
• Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.
• Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools.
• A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance.
• A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange,mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. Thesethree mindsets represent our culture – who weare, who we’ve always been, and they guide usto improve every day.Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified as aGreat Place to Work. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work.
Who you are:
• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
• 401k Match up to 4%
• Parental Leave: 8 weeks 100% paid by AvidXchange***
• Discounts on Pet, Home, and Auto insurance
• BrightDime Financial Wellness Tool, offered free to teammates
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court****
• Tuition Reimbursement up to the federal maximum of $5,250*****
• Hybrid Workplace Flexibility
• Free parking
• Fully granted from beginning of year, pro-rated if hired mid-year
• *Charlotte location only
• **Must be full-time for at least 3 months
• ***Charlotte location only
• ****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability
Company information
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle market businesses and their suppliers.We drive innovation through our most valuable resource: our teammates. We're all entrepreneurs who love to innovate and win, with a passion for serving our customers. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place - join our team and become an AvidXer.
Software, Information Technology, Enterprise Software, Financial Services, Technology, Cloud Computing, Business Software & Services, Business Process Automation, Software as a Service (SaaS), Accounting Services
Company Specialties:
payables automation, electronic invoicing, visibility, best practices, portfolio, automation, paperless, change management, workflow, and payables process