Paycor
Digital Marketing Strategist Inbound
Paycor, Cincinnati, Ohio, United States, 45208
Digital Marketing Strategist Inbound
Cincinnati, OH
Paycor's HR software is purpose-built for leaders and modernizes people management. We help our customers build winning teams and great places to work. Paycor's culture is the key driver of our success. Every day, our associates find new ways to add value and progress toward audacious goals. We celebrate wins and share the wealth with a high performance-centric culture that empowers talented people to try new roles, innovate and experiment, and follow their passions.
Job Summary
The Digital Marketing Strategist is a savvy, data-driven inbound marketer who will capture new demand for Paycor's products through online acquisition strategies targeting our key personas, as well as, supporting our expansion into key markets and audiences. This critical team member will partner closely with our paid and organic digital strategists, the broader Demand Generation and Product Marketing teams, and our sales leaders to drive measurable revenue for the business.
Essential Duties and ResponsibilitiesProactively seeks, identifies, evaluates, and tests innovative opportunities for user acquisition growth through digital efforts.Responsible for meeting & exceeding aggressive qualified lead generation goals by partnering with our digital marketing agencies and internal stakeholders to recommend and implement online lead generation campaigns.Ensures business & brand strategies are translated to agency partners and across online touchpoints.Understands key segment personas and customer journeys to reach and engage audiences.Measures and reports performance of digital marketing campaigns and assess against goals (ROI & KPIs).Develops and presents learnings with actionable insights and recommendations.Collaborates and serves as a liaison with our sales team to report on hot lead and inbound call volume against goals to ensure lead follow-up best practices and opportunity conversion goals are met.Partners with Product Marketing, Content Marketing, and fellow Demand Generation team members to come up with go-to-market strategies, campaigns, and content that support key audience growth.Assists with broader multivariate testing strategies to drive higher landing page and inbound call conversion rates.Researches and understands the latest digital trends and changes; making recommendations to continuously improve Paycor's online presence.Collaborates with Marketo and Marketing Ops teams for campaign launch set up, reporting, and insights.Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.
3+ years of proven B2B experience with online marketing strategies.Bachelor's degree in Marketing, Statistics, English, Communications, Public Relations or related field required.Advanced knowledge and experience with digital acquisition strategies such as pay-per-click, pay-per-lead strategies, demand gen programs, search engine marketing, and call tracking programs.Strong analytical skills and a passion for testing, analyzing, and iterating-all while measuring performance against KPIs.Google Tag Manager experience a plus.Foundational understanding of Marketing Automation.Demonstrated ability to communicate well in written and verbal forms with internal teams and vendors.Strong organizational, time management, and project management skills and attention to details.Familiar with how to leverage Salesforce.com CRM reporting for campaign analysis and showcasing results.Experienced in MS Office.Paycor Total Rewards
Take Care of Each Other is one of our Guiding Principles and it's something we actively pursue through the benefits we offer. We are dedicated to delivering a great personal and professional experience with exceptional benefits to support your wellbeing and the wellbeing of your family. For a complete view of our total rewards program, please visit www.mypaycorbenefits.com .
Highlights include:
A flexible virtual-first work philosophyAn initial equity award in Restricted Stock Units (RSUs) for all new Associates and on-going award opportunities to participate in the value created through Paycor's growth401(k) with $.65 match for every dollar contributed up to 6% of eligible payGenerous paid time off in addition to 10 paid holidays (including YOUR Holiday to celebrate a day or holiday you hold special)Three medical plan options - including a $0 cost option and travel & lodging support to ensure access to medical carePaid leave for birth parents, non-birth parents, elder caregivers, and military supportSabbatical opportunities for tenured AssociatesEmployee Stock Purchase Plan, which enables you to buy PYCR stock at a 15% discountInclusive and accessible Employee Assistance Program (EAP) to help with everyday challenges
We also offer competitive compensation determined by each individual's relevant experience, skills, and education. We anticipate the base pay for this position to be between $54,800 - $87,707. In addition to base pay, Paycor Associates are eligible for either a performance-based annual bonus or commission, depending on their position. If your desired salary falls outside of these rates, we hope you'll still apply as there may be other positions that better align.
For more information about our total rewards, please visit www.mypaycorbenefits.com .
If you need assistance or an accommodation during the interview process due to a disability, please email us at interviewaccommodations@paycor.com . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Cincinnati, OH
Paycor's HR software is purpose-built for leaders and modernizes people management. We help our customers build winning teams and great places to work. Paycor's culture is the key driver of our success. Every day, our associates find new ways to add value and progress toward audacious goals. We celebrate wins and share the wealth with a high performance-centric culture that empowers talented people to try new roles, innovate and experiment, and follow their passions.
Job Summary
The Digital Marketing Strategist is a savvy, data-driven inbound marketer who will capture new demand for Paycor's products through online acquisition strategies targeting our key personas, as well as, supporting our expansion into key markets and audiences. This critical team member will partner closely with our paid and organic digital strategists, the broader Demand Generation and Product Marketing teams, and our sales leaders to drive measurable revenue for the business.
Essential Duties and ResponsibilitiesProactively seeks, identifies, evaluates, and tests innovative opportunities for user acquisition growth through digital efforts.Responsible for meeting & exceeding aggressive qualified lead generation goals by partnering with our digital marketing agencies and internal stakeholders to recommend and implement online lead generation campaigns.Ensures business & brand strategies are translated to agency partners and across online touchpoints.Understands key segment personas and customer journeys to reach and engage audiences.Measures and reports performance of digital marketing campaigns and assess against goals (ROI & KPIs).Develops and presents learnings with actionable insights and recommendations.Collaborates and serves as a liaison with our sales team to report on hot lead and inbound call volume against goals to ensure lead follow-up best practices and opportunity conversion goals are met.Partners with Product Marketing, Content Marketing, and fellow Demand Generation team members to come up with go-to-market strategies, campaigns, and content that support key audience growth.Assists with broader multivariate testing strategies to drive higher landing page and inbound call conversion rates.Researches and understands the latest digital trends and changes; making recommendations to continuously improve Paycor's online presence.Collaborates with Marketo and Marketing Ops teams for campaign launch set up, reporting, and insights.Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.
3+ years of proven B2B experience with online marketing strategies.Bachelor's degree in Marketing, Statistics, English, Communications, Public Relations or related field required.Advanced knowledge and experience with digital acquisition strategies such as pay-per-click, pay-per-lead strategies, demand gen programs, search engine marketing, and call tracking programs.Strong analytical skills and a passion for testing, analyzing, and iterating-all while measuring performance against KPIs.Google Tag Manager experience a plus.Foundational understanding of Marketing Automation.Demonstrated ability to communicate well in written and verbal forms with internal teams and vendors.Strong organizational, time management, and project management skills and attention to details.Familiar with how to leverage Salesforce.com CRM reporting for campaign analysis and showcasing results.Experienced in MS Office.Paycor Total Rewards
Take Care of Each Other is one of our Guiding Principles and it's something we actively pursue through the benefits we offer. We are dedicated to delivering a great personal and professional experience with exceptional benefits to support your wellbeing and the wellbeing of your family. For a complete view of our total rewards program, please visit www.mypaycorbenefits.com .
Highlights include:
A flexible virtual-first work philosophyAn initial equity award in Restricted Stock Units (RSUs) for all new Associates and on-going award opportunities to participate in the value created through Paycor's growth401(k) with $.65 match for every dollar contributed up to 6% of eligible payGenerous paid time off in addition to 10 paid holidays (including YOUR Holiday to celebrate a day or holiday you hold special)Three medical plan options - including a $0 cost option and travel & lodging support to ensure access to medical carePaid leave for birth parents, non-birth parents, elder caregivers, and military supportSabbatical opportunities for tenured AssociatesEmployee Stock Purchase Plan, which enables you to buy PYCR stock at a 15% discountInclusive and accessible Employee Assistance Program (EAP) to help with everyday challenges
We also offer competitive compensation determined by each individual's relevant experience, skills, and education. We anticipate the base pay for this position to be between $54,800 - $87,707. In addition to base pay, Paycor Associates are eligible for either a performance-based annual bonus or commission, depending on their position. If your desired salary falls outside of these rates, we hope you'll still apply as there may be other positions that better align.
For more information about our total rewards, please visit www.mypaycorbenefits.com .
If you need assistance or an accommodation during the interview process due to a disability, please email us at interviewaccommodations@paycor.com . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.