Sheppard Pratt
Senior Director, Marketing
Sheppard Pratt, Towson, Maryland, United States, 21286
Since our founding in 1853, Sheppard Pratt has been transforming care and leading the way, creating a mental health continuum that advances the field on a national level.
The marketing and communications team plays a vital role in driving awareness of Sheppard Pratt’s large array of services and managing the organization’s brand and reputation.
What to expect.
You will
strategically guide, develop, implement, and evaluate marketing and media plans
for the health system and its specialized programs. This position will manage a team focusing on consumer-facing content, digital marketing platforms, and engagement strategy.
Specific responsibilities will include:
Overseeing comprehensive
marketing campaigns
consistent with strategic business priorities and operational goals, and within approved budgets.Employing
advanced marketing practices
to develop marketing plans and measure/report on performance, including ROI.Utilizing technologies like
database marketing, CRM, and marketing automation
to drive growth.Managing all
digital marketing platforms
including social media, blogs, and e-newsletters.Employing
SEO keyword analysis and KPIs
for planning and measuring impact of created content.Leading the development and execution of
brand and brand strategy
across all departments, programs, and initiatives.Ensuring content aligns with
brand guidelines
and achieves objectives.Providing
outreach and sponsorship representation
either personally or through coordination and direction of assigned staff.Planning and monitoring annual
marketing budget .What you’ll get from us.
At Sheppard Pratt, you can expect:
A generous compensation package with comprehensive benefits and ample leave.Retirement savings plan with potential for employer matching contribution.And more!What we need from you.
Bachelor’s degree in marketing, communications, or closely related field. A master’s degree is preferred.10+ years of experience, including proven leadership and excellence in marketing strategy.Health system experience is preferred.
Sheppard Pratt’s mission-driven culture offers an environment where you can explore what motivates you both professionally and personally. Impact opportunities include hospitals, special education schools, residential programs, outpatient centers, and more. Through continuing education, tuition reimbursement, and career development programs, Sheppard Pratt will team with you to facilitate growth opportunities that put your purpose to work.
The marketing and communications team plays a vital role in driving awareness of Sheppard Pratt’s large array of services and managing the organization’s brand and reputation.
What to expect.
You will
strategically guide, develop, implement, and evaluate marketing and media plans
for the health system and its specialized programs. This position will manage a team focusing on consumer-facing content, digital marketing platforms, and engagement strategy.
Specific responsibilities will include:
Overseeing comprehensive
marketing campaigns
consistent with strategic business priorities and operational goals, and within approved budgets.Employing
advanced marketing practices
to develop marketing plans and measure/report on performance, including ROI.Utilizing technologies like
database marketing, CRM, and marketing automation
to drive growth.Managing all
digital marketing platforms
including social media, blogs, and e-newsletters.Employing
SEO keyword analysis and KPIs
for planning and measuring impact of created content.Leading the development and execution of
brand and brand strategy
across all departments, programs, and initiatives.Ensuring content aligns with
brand guidelines
and achieves objectives.Providing
outreach and sponsorship representation
either personally or through coordination and direction of assigned staff.Planning and monitoring annual
marketing budget .What you’ll get from us.
At Sheppard Pratt, you can expect:
A generous compensation package with comprehensive benefits and ample leave.Retirement savings plan with potential for employer matching contribution.And more!What we need from you.
Bachelor’s degree in marketing, communications, or closely related field. A master’s degree is preferred.10+ years of experience, including proven leadership and excellence in marketing strategy.Health system experience is preferred.
Sheppard Pratt’s mission-driven culture offers an environment where you can explore what motivates you both professionally and personally. Impact opportunities include hospitals, special education schools, residential programs, outpatient centers, and more. Through continuing education, tuition reimbursement, and career development programs, Sheppard Pratt will team with you to facilitate growth opportunities that put your purpose to work.