The National Autograph Collection
Social Media Coordinator
The National Autograph Collection, Oklahoma City, Oklahoma, United States, 73116
JOB OVERVIEW
Responsible for developing, executing, and reporting on social media marketing for designated brands and serve as marketing champion for brand(s).
PRIMARY JOB FUNCTIONS
The following job functions should contribute to the overall of increasing brand awareness and effectiveness.
1. Administration:
• Assist with managing digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Assist Marketing Manager in efficient communication with internal and external guests.
• Assist Marketing Manager in efficient marketing meetings with internal team, partners, and vendors.
2. Social Media:
• Assist with the implementation of the hotels marketing game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals in terms of social media.
• Assist with capturing quality photography and video content for social media through coordinating photo shoots, negotiating with partners, capturing guest experiences or property activations.
• Social media day-to-day activities including:
a. Content Calendar: Create and schedule high-quality content calendars that connect with followers to take action.
b. Posts: Ensure all content published represents brand and maximizes the platforms posting capabilities such as hashtags, location tag, tagging usernames, etc.
c. Community Management: Assist with engaging online followers and guests bringing the brand personality to life through community management - responding to messages, comments, mentions, reviews, etc.
d. Reporting: Assist in reporting routinely on social media efforts.
• Assist in executing social media paid campaigns maximizing ROI.
• Stay up to date on trends in marketing tools, applications, channels, design and strategy.
3. Digital Marketing:
• Assist with responding to online reviews as needed.
• Assist in conducting online audit routinely to ensure online information is up to date.
WORK ENVIRONMENT
Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
Requirements
QUALIFICATIONS
Essential:
1. Previous experience of managing business social media profiles (Instagram, Facebook, and LinkedIn).
2. Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
3. Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
4. Has creative eye for capturing quality photography and videos with ability to make updates as needed.
5. Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
6. Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
7. Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
8. Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
9. Can easily and naturally promote brand advocacy through relationships, online and off.
10. Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
11. Maintains personal social media profiles in a professional manner.
Desirable:
1. Previous experience in the hospitality industry.
2. Knowledge of online marketing and good understanding of major marketing channels.
PHYSICAL ABILITIES
Essential:
While performing the duties of this job, the Social Media Coordinator is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards.
STANDARD SPECIFICATIONS
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.
A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.
This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
Responsible for developing, executing, and reporting on social media marketing for designated brands and serve as marketing champion for brand(s).
PRIMARY JOB FUNCTIONS
The following job functions should contribute to the overall of increasing brand awareness and effectiveness.
1. Administration:
• Assist with managing digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Assist Marketing Manager in efficient communication with internal and external guests.
• Assist Marketing Manager in efficient marketing meetings with internal team, partners, and vendors.
2. Social Media:
• Assist with the implementation of the hotels marketing game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals in terms of social media.
• Assist with capturing quality photography and video content for social media through coordinating photo shoots, negotiating with partners, capturing guest experiences or property activations.
• Social media day-to-day activities including:
a. Content Calendar: Create and schedule high-quality content calendars that connect with followers to take action.
b. Posts: Ensure all content published represents brand and maximizes the platforms posting capabilities such as hashtags, location tag, tagging usernames, etc.
c. Community Management: Assist with engaging online followers and guests bringing the brand personality to life through community management - responding to messages, comments, mentions, reviews, etc.
d. Reporting: Assist in reporting routinely on social media efforts.
• Assist in executing social media paid campaigns maximizing ROI.
• Stay up to date on trends in marketing tools, applications, channels, design and strategy.
3. Digital Marketing:
• Assist with responding to online reviews as needed.
• Assist in conducting online audit routinely to ensure online information is up to date.
WORK ENVIRONMENT
Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
Requirements
QUALIFICATIONS
Essential:
1. Previous experience of managing business social media profiles (Instagram, Facebook, and LinkedIn).
2. Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
3. Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
4. Has creative eye for capturing quality photography and videos with ability to make updates as needed.
5. Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
6. Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
7. Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
8. Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
9. Can easily and naturally promote brand advocacy through relationships, online and off.
10. Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
11. Maintains personal social media profiles in a professional manner.
Desirable:
1. Previous experience in the hospitality industry.
2. Knowledge of online marketing and good understanding of major marketing channels.
PHYSICAL ABILITIES
Essential:
While performing the duties of this job, the Social Media Coordinator is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards.
STANDARD SPECIFICATIONS
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.
A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.
This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.