Kellanova
Full Funnel Marketing Director
Kellanova, Chicago, Illinois, United States, 60290
As a Full Funnel Marketing Director, you’ll enhance consumer experiences throughout the entire marketing journey. Leveraging technology and data, you’ll create end-to-end campaigns that bring breakthrough and culturally relevant ideas to life. You’ll guide the team in identifying high-growth audiences, tailoring messaging, and optimizing across all channels including omni-commerce touchpoints. Your oversight of paid media investments will strengthen return on investment and effectiveness for our brands.
This integrated marketing role will support the Frozen Foods Category, including both the Eggo and Morningstar Farms Brands. This hybrid role sits in the Chicago, IL region or Battle Creek, MI region, with the expectation to be in the office Tuesday through Thursday.
A Taste of What You’ll Be Doing
Strategic Thinking – Partnering with the Brand team, you’ll develop annual marketing plans that align with business needs. You’ll ensure plans meet KPI’s and manage full-funnel media strategy across paid channels, optimizing ROI through data-driven approaches.
Collaboration – Serve as a liaison with various teams including Away From Home, Cultural and Inclusive Marketing, Corporate Affairs, and the Omni and Wellbeing teams. Your team will develop the full experience plan, collaborating with the brands integrated agency team to define workflows, timelines, and deliverables for on-time, on-budget campaigns.
Media Management –Maintain relationships with agencies and platform partners, manage media approvals, and integrate Omni media opportunities into experience plans. Your holistic approach will contribute to successful national and omni media buys, leveraging retailer media networks.
We’re Looking for Someone With
Bachelor’s Degree in Marketing
Experience in brand, agency, or integrated marketing with experience creating and executing 360 campaigns; deep understanding of consumers, culture, category, brands and the interplay between each
Extensive knowledge of the principles of marketing and advertising, as well as superior knowledge of omni and full funnel, media concepts and terms, creative and budget requirements
A strong interpreter of data-driven insights that can be translated and implemented to build end-to-end experience plans across all P/O/E channels
Strong understanding of media, social media and PR best practices and platform best practices/capabilities; lead emerging technologies, test opportunities, new content offerings, channel approaches, etc.
A digital media-savvy marketer and passionate problem-solver, including expertise with omni-channel media orchestration
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page (https://www.kellanovacareers.com/en/working-here/hiring-process.html) to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com .
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page (https://www.kellanovacareers.com/en/working-here/benefits.html) & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.
Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
The best brands. The best people. The best you.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here (https://www.kellanovacareers.com/en/our-impact/equity-diversity-and-inclusion.html) .
This integrated marketing role will support the Frozen Foods Category, including both the Eggo and Morningstar Farms Brands. This hybrid role sits in the Chicago, IL region or Battle Creek, MI region, with the expectation to be in the office Tuesday through Thursday.
A Taste of What You’ll Be Doing
Strategic Thinking – Partnering with the Brand team, you’ll develop annual marketing plans that align with business needs. You’ll ensure plans meet KPI’s and manage full-funnel media strategy across paid channels, optimizing ROI through data-driven approaches.
Collaboration – Serve as a liaison with various teams including Away From Home, Cultural and Inclusive Marketing, Corporate Affairs, and the Omni and Wellbeing teams. Your team will develop the full experience plan, collaborating with the brands integrated agency team to define workflows, timelines, and deliverables for on-time, on-budget campaigns.
Media Management –Maintain relationships with agencies and platform partners, manage media approvals, and integrate Omni media opportunities into experience plans. Your holistic approach will contribute to successful national and omni media buys, leveraging retailer media networks.
We’re Looking for Someone With
Bachelor’s Degree in Marketing
Experience in brand, agency, or integrated marketing with experience creating and executing 360 campaigns; deep understanding of consumers, culture, category, brands and the interplay between each
Extensive knowledge of the principles of marketing and advertising, as well as superior knowledge of omni and full funnel, media concepts and terms, creative and budget requirements
A strong interpreter of data-driven insights that can be translated and implemented to build end-to-end experience plans across all P/O/E channels
Strong understanding of media, social media and PR best practices and platform best practices/capabilities; lead emerging technologies, test opportunities, new content offerings, channel approaches, etc.
A digital media-savvy marketer and passionate problem-solver, including expertise with omni-channel media orchestration
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page (https://www.kellanovacareers.com/en/working-here/hiring-process.html) to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com .
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page (https://www.kellanovacareers.com/en/working-here/benefits.html) & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.
Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
The best brands. The best people. The best you.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here (https://www.kellanovacareers.com/en/our-impact/equity-diversity-and-inclusion.html) .