TikTok
Global Product Marketing Lead, Ads Creative
TikTok, San Jose, California, United States, 95123
Responsibilities
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsAt TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
- Lead and manage a team of Product Marketing Managers across our Ads Creative product solutions globally- Build the communication bridge between in-market and global teams, annd lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc- Develop and support a team through setting priorities, unblocking issues, continual feedback and career development- Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market- Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions- Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps- Willing to roll up sleeves and be willing to step in and guide the market teams where needed.
Qualifications
- 7+ years of experience in digital advertising or relevant experience with a strong focus on performance/direct response marketing and app marketing with experience positioning product and building product strategy in market.- Good understanding of global advertising and business landscape- Experience leading a team and as a people manager with strong leadership skills, whether with direct team or indirectly with cross-functional teams- Ability to motivate team and drive outcomes, unblocking issues where needed- Track record of influencing cross-functional teams and collaborating closely across teams- Ability to set priorities, problem solving, and multi-task- Flexible team player who thrives in a fast-paced, often ambiguous, environment- A commercial and data-driven mindset, with the ability to use data in storytelling- Excellent communication and interpersonal skills- Bachelor's degree or above
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at USRC@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $148000 - $290000 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsAt TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
- Lead and manage a team of Product Marketing Managers across our Ads Creative product solutions globally- Build the communication bridge between in-market and global teams, annd lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc- Develop and support a team through setting priorities, unblocking issues, continual feedback and career development- Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market- Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions- Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps- Willing to roll up sleeves and be willing to step in and guide the market teams where needed.
Qualifications
- 7+ years of experience in digital advertising or relevant experience with a strong focus on performance/direct response marketing and app marketing with experience positioning product and building product strategy in market.- Good understanding of global advertising and business landscape- Experience leading a team and as a people manager with strong leadership skills, whether with direct team or indirectly with cross-functional teams- Ability to motivate team and drive outcomes, unblocking issues where needed- Track record of influencing cross-functional teams and collaborating closely across teams- Ability to set priorities, problem solving, and multi-task- Flexible team player who thrives in a fast-paced, often ambiguous, environment- A commercial and data-driven mindset, with the ability to use data in storytelling- Excellent communication and interpersonal skills- Bachelor's degree or above
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at USRC@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $148000 - $290000 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
#J-18808-Ljbffr