International Education Corporation
Affiliate Marketing Manager
International Education Corporation, Irvine, California, United States, 92713
At International Education Corporation (IEC),
we understand the transformative power of education and its ability to nurture opportunities, change lives, and help students achieve their dreams. As an employee-owned organization, IEC and our subsidiaries are dedicated to the success of our students, our employees, and the communities we serve. We strive to drive personal and community transformation by empowering students to make a positive and enduring life change. We do this by preparing our students with the knowledge and skills they need - both personal and professional - to succeed in today's most promising and in-demand career fields.For over 40 years, we have remained committed to making a positive impact, providing access to quality, short-term vocational and career training programs in high-demand verticals like healthcare, business, technology, skilled trades, criminal justice, and trucking. IEC is the parent company of subsidiaries that do business as United Education Institute (UEI), UEI College, Sage Truck Driving Schools, U.S. Academy and U.S. Colleges, with locations in California, Florida, Nevada, Georgia, Texas, Arizona, and Washington.Job Duties and Responsibilities (Please note that this position will report to the Irvine, CA office and is not a remote position)Position SummaryWe are currently seeking an
Affiliate Manager
to join our
Marketing team . In this position, you will be responsible for leading, managing, and executing all Affiliate Marketing Channel activities such as vendor research and onboarding, vendor compliance, vendor management and partnerships, growth strategy, budgeting, forecasting, monthly buys, accruals, invoicing, and optimizations across your affiliate network products to drive lead volume across our campus and program offerings. Your focus is to develop and execute marketing strategies to drive growth and revenue across all IEC properties.Essential Job Duties and ResponsibilitiesManage daily operations of lead buying, management of existing partners, including contracts, implementations, traffic quality and flow, campaigns, performance analysis to achieve the associated ROI and Marketing KPI GoalsResearch, identify, and grow new affiliate partnerships and campaigns with quality and scale to expand our reach and support key initiatives as neededProvide data-driven performance feedback and actionable insights both internally to regionals, and externally to affiliate partners to drive Cost per Start efficiencies, maintaining regular partner meetingsMonitor admissions staff conversion to ensure the quality of leads generated and campus level admissions results meet expectationsDig into channel data to drive testing, optimization and analysis to identify key levers and opportunities for improvementsOperationalize campaigns by defining program objectives, tactics, targeting, KPIs, budgets, forecasts, and prioritization of initiativesEnsure that monthly accrual process are compiled correctly and accuratelyMonitor and report on portfolio pacing weekly and performance monthlyDevelop reporting and insight capabilities and processes to effectively assess progress and opportunitiesSpecial projects and other duties as assignedKey Success FactorsThe successful candidate will be accountable for overall affiliate channel performance and lead generation volume for IEC's brands, regions, campuses, and programsKey Performance Metrics include: Volume of leads, CPL, LER, CPSDynamic self-starter, great problem solving skills, and drive to continually improveEffective communicator who excels at cross-functional collaborationHighly organized with a strong attention to detail and good follow-throughCommitment to quality, compliance, efficacy and accountabilityDemonstrate a proven track record of success with performance based, direct response marketing programs and upward mobility in key areas of responsibilityEducation, Experience, and Skillset3+ years of experience with Affiliate Management and Digital MarketingBachelor's degree in Marketing or equivalent business experienceAbility to manage and understand all methods to assess marketing and business goalsA clear understanding of affiliate tracking models, tools, and platformsUnderstanding of web-based and/or mobile technologyData-driven, analytical and highly experienced with ExcelPrevious online media buying experience preferredExperience with API based platforms, integrations, ping-post, lead generation platformsExcellent communication and organizational skillsWe offer an exciting, fast-paced and dynamic work environment. In addition, full-time colleagues have a variety of benefits available that include; Medical, Dental, Vision, Life Insurance, Disability Coverage, a generously matched 401(k) plan, voluntary benefits and much more.If changing students' lives is also important to you, and you have the qualifications reflected above, we would love to hear from you!
we understand the transformative power of education and its ability to nurture opportunities, change lives, and help students achieve their dreams. As an employee-owned organization, IEC and our subsidiaries are dedicated to the success of our students, our employees, and the communities we serve. We strive to drive personal and community transformation by empowering students to make a positive and enduring life change. We do this by preparing our students with the knowledge and skills they need - both personal and professional - to succeed in today's most promising and in-demand career fields.For over 40 years, we have remained committed to making a positive impact, providing access to quality, short-term vocational and career training programs in high-demand verticals like healthcare, business, technology, skilled trades, criminal justice, and trucking. IEC is the parent company of subsidiaries that do business as United Education Institute (UEI), UEI College, Sage Truck Driving Schools, U.S. Academy and U.S. Colleges, with locations in California, Florida, Nevada, Georgia, Texas, Arizona, and Washington.Job Duties and Responsibilities (Please note that this position will report to the Irvine, CA office and is not a remote position)Position SummaryWe are currently seeking an
Affiliate Manager
to join our
Marketing team . In this position, you will be responsible for leading, managing, and executing all Affiliate Marketing Channel activities such as vendor research and onboarding, vendor compliance, vendor management and partnerships, growth strategy, budgeting, forecasting, monthly buys, accruals, invoicing, and optimizations across your affiliate network products to drive lead volume across our campus and program offerings. Your focus is to develop and execute marketing strategies to drive growth and revenue across all IEC properties.Essential Job Duties and ResponsibilitiesManage daily operations of lead buying, management of existing partners, including contracts, implementations, traffic quality and flow, campaigns, performance analysis to achieve the associated ROI and Marketing KPI GoalsResearch, identify, and grow new affiliate partnerships and campaigns with quality and scale to expand our reach and support key initiatives as neededProvide data-driven performance feedback and actionable insights both internally to regionals, and externally to affiliate partners to drive Cost per Start efficiencies, maintaining regular partner meetingsMonitor admissions staff conversion to ensure the quality of leads generated and campus level admissions results meet expectationsDig into channel data to drive testing, optimization and analysis to identify key levers and opportunities for improvementsOperationalize campaigns by defining program objectives, tactics, targeting, KPIs, budgets, forecasts, and prioritization of initiativesEnsure that monthly accrual process are compiled correctly and accuratelyMonitor and report on portfolio pacing weekly and performance monthlyDevelop reporting and insight capabilities and processes to effectively assess progress and opportunitiesSpecial projects and other duties as assignedKey Success FactorsThe successful candidate will be accountable for overall affiliate channel performance and lead generation volume for IEC's brands, regions, campuses, and programsKey Performance Metrics include: Volume of leads, CPL, LER, CPSDynamic self-starter, great problem solving skills, and drive to continually improveEffective communicator who excels at cross-functional collaborationHighly organized with a strong attention to detail and good follow-throughCommitment to quality, compliance, efficacy and accountabilityDemonstrate a proven track record of success with performance based, direct response marketing programs and upward mobility in key areas of responsibilityEducation, Experience, and Skillset3+ years of experience with Affiliate Management and Digital MarketingBachelor's degree in Marketing or equivalent business experienceAbility to manage and understand all methods to assess marketing and business goalsA clear understanding of affiliate tracking models, tools, and platformsUnderstanding of web-based and/or mobile technologyData-driven, analytical and highly experienced with ExcelPrevious online media buying experience preferredExperience with API based platforms, integrations, ping-post, lead generation platformsExcellent communication and organizational skillsWe offer an exciting, fast-paced and dynamic work environment. In addition, full-time colleagues have a variety of benefits available that include; Medical, Dental, Vision, Life Insurance, Disability Coverage, a generously matched 401(k) plan, voluntary benefits and much more.If changing students' lives is also important to you, and you have the qualifications reflected above, we would love to hear from you!