Lever Education
Marketing Analyst
Lever Education, San Francisco, California, United States, 94199
Hi, welcome to the opening paragraphs which are defined in Settings -> Job Site. Can be customized on a company-wide level, or based on specific locations, departments, teams, etc.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together. edits 123Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.What You'll Do:
Monitor marketing spend to report on key metrics and surface performance issuesAnalyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiencyTrack and report any changes between platform performance, last-touch reporting and multichannel attribution reportingUncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programsLeverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personasAnalyze site behavior of different channels and deliver any insights to improve marketing effortsBuild out reporting on marketing performance to centralize vendor reporting and improve ability to compare programsWho you are
Excellent quantitative and analytical skills1-2 years experience evaluating marketing performanceSelf-starter and able to work well with individuals at all levels and across functionsA data nerd. Passionate about embedding data-driven decisions within the organizationExceptional problem solver with the ability to transition between detailed data and high-level insightsStrong organizational skills coupled with highly effective communicationAdvanced Experience with Excel requiredExperience writing SQL a plusExperience with Google Analytics a plusExperience with multi-channel attribution models and an understanding of the marketing funnel a plusExperience with Looker a plusDefined in Settings -> Job Site. Can be customized on a company-wide level, or based on specific locations, departments, teams, etc.Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.Learn more about our team culture and commitment to diversity and inclusion.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together. edits 123Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.What You'll Do:
Monitor marketing spend to report on key metrics and surface performance issuesAnalyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiencyTrack and report any changes between platform performance, last-touch reporting and multichannel attribution reportingUncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programsLeverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personasAnalyze site behavior of different channels and deliver any insights to improve marketing effortsBuild out reporting on marketing performance to centralize vendor reporting and improve ability to compare programsWho you are
Excellent quantitative and analytical skills1-2 years experience evaluating marketing performanceSelf-starter and able to work well with individuals at all levels and across functionsA data nerd. Passionate about embedding data-driven decisions within the organizationExceptional problem solver with the ability to transition between detailed data and high-level insightsStrong organizational skills coupled with highly effective communicationAdvanced Experience with Excel requiredExperience writing SQL a plusExperience with Google Analytics a plusExperience with multi-channel attribution models and an understanding of the marketing funnel a plusExperience with Looker a plusDefined in Settings -> Job Site. Can be customized on a company-wide level, or based on specific locations, departments, teams, etc.Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.Learn more about our team culture and commitment to diversity and inclusion.
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