Illumina
Senior Director, Global Creative Services
Illumina, San Diego, California, United States, 92189
What if the work you did every day could impact the lives of people you know? Or all of humanity?
At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.
Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.
Senior Director, Global Creative Services
About The Job
The Senior Director, Global Creative Services will be accountable for developing and championing the company brand across a diverse and growing audience. This key role will build brand mindshare through developing our core brand narrative and expressing our unique stories through creative, content, and campaigns. This leader will be responsible for development of brand architecture, marketing campaign strategies, visual identity and messaging development to support regional marketing and other cross-functional teams.
Responsibilities
In this role, you'll:
Lead a high performing team of brand, campaign and creative services professionals to advance brand awareness and governance globally.Build a comprehensive strategic plan for advancing brand health across multiple products and market categories and strengthen the brand architecture, brand positioning, visual identity and message strategy across all lines of business.Develop, plan and lead global campaigns based on market trends, competitive analysis, audience profiles and targeting tactics to achieve Illumina's strategic short and long-term sales growth and market share across key markets.Create a global framework, in partnership with all regional marketing leadership teams, and act as critical 'connective tissue' to broaden cross-functional marketing teams.Lead creative services to develop and/or refine brand guidelines, visual identity and voice/tone across all lines of business and strengthen brands' messaging and creative designs to attract customers.Partner with product, regional marketing teams and sales teams on new product strategies and launches.Develop strong agency partnerships and vendor relationships; manage coordination of multiple external partners.Collaborate with other departments as needed with customer-facing branding and communications activities.Foster an environment of inspiration, curiosity and passion for Illumina.Required
Experience leading brand and creative teams, including experience managing managers.Strong operational problem-solving mindset.Cultivated and led a global creative organization with demonstrated ability to intake, as well as socialize the work in a highly cross-functional and matrix environment.Built or evolved brands with durable narrative to a broad and diverse group of audiences, resulting in sustainable business growth and product adoption.Built and grown strong cross-functional partnerships and dynamics across internal teams including digital and campaign teams, product marketing, research and insights, comms, as well as external partners.Highly motivated, data-driven leader with the ability to initiate big ideas to drive change across the organization.Strong organizational skills with the ability to manage and prioritize multiple projects based on business-critical needs.Proven strength in communication, presentation and influence skills; able to speak comfortably and clearly to key stakeholders, leadership teams and external partners.Experience
10+ years of leading and running enterprise teams with global experience, regional experience a plus.10+ years of demonstrated experience leading and building integrated, global, multi-channel marketing campaigns for B2B, life science or healthcare industry a plus.Success in high-growth environments: experience creating, executing, and leading teams in agile, fast-paced environments.Excellent verbal and written communication skills to disseminate information across the organization including executive level communication skills.Enjoys solving complex business problems and being the first to chart a new path.Takes a customer-first approach to building campaign journeys and experiences.Hungry to make an impact and get results.
The estimated base salary range for the Senior Director, Global Creative Services role based in the United States of America is: $201,100 - $301,700. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. This role is not eligible for visa sponsorship.
At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.
Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.
Senior Director, Global Creative Services
About The Job
The Senior Director, Global Creative Services will be accountable for developing and championing the company brand across a diverse and growing audience. This key role will build brand mindshare through developing our core brand narrative and expressing our unique stories through creative, content, and campaigns. This leader will be responsible for development of brand architecture, marketing campaign strategies, visual identity and messaging development to support regional marketing and other cross-functional teams.
Responsibilities
In this role, you'll:
Lead a high performing team of brand, campaign and creative services professionals to advance brand awareness and governance globally.Build a comprehensive strategic plan for advancing brand health across multiple products and market categories and strengthen the brand architecture, brand positioning, visual identity and message strategy across all lines of business.Develop, plan and lead global campaigns based on market trends, competitive analysis, audience profiles and targeting tactics to achieve Illumina's strategic short and long-term sales growth and market share across key markets.Create a global framework, in partnership with all regional marketing leadership teams, and act as critical 'connective tissue' to broaden cross-functional marketing teams.Lead creative services to develop and/or refine brand guidelines, visual identity and voice/tone across all lines of business and strengthen brands' messaging and creative designs to attract customers.Partner with product, regional marketing teams and sales teams on new product strategies and launches.Develop strong agency partnerships and vendor relationships; manage coordination of multiple external partners.Collaborate with other departments as needed with customer-facing branding and communications activities.Foster an environment of inspiration, curiosity and passion for Illumina.Required
Experience leading brand and creative teams, including experience managing managers.Strong operational problem-solving mindset.Cultivated and led a global creative organization with demonstrated ability to intake, as well as socialize the work in a highly cross-functional and matrix environment.Built or evolved brands with durable narrative to a broad and diverse group of audiences, resulting in sustainable business growth and product adoption.Built and grown strong cross-functional partnerships and dynamics across internal teams including digital and campaign teams, product marketing, research and insights, comms, as well as external partners.Highly motivated, data-driven leader with the ability to initiate big ideas to drive change across the organization.Strong organizational skills with the ability to manage and prioritize multiple projects based on business-critical needs.Proven strength in communication, presentation and influence skills; able to speak comfortably and clearly to key stakeholders, leadership teams and external partners.Experience
10+ years of leading and running enterprise teams with global experience, regional experience a plus.10+ years of demonstrated experience leading and building integrated, global, multi-channel marketing campaigns for B2B, life science or healthcare industry a plus.Success in high-growth environments: experience creating, executing, and leading teams in agile, fast-paced environments.Excellent verbal and written communication skills to disseminate information across the organization including executive level communication skills.Enjoys solving complex business problems and being the first to chart a new path.Takes a customer-first approach to building campaign journeys and experiences.Hungry to make an impact and get results.
The estimated base salary range for the Senior Director, Global Creative Services role based in the United States of America is: $201,100 - $301,700. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. This role is not eligible for visa sponsorship.