Gem
Senior Product Marketing Manager
Gem, San Francisco, California, United States, 94199
About Gem
Please make an application promptly if you are a good match for this role due to high levels of interest.Gem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, data-driven recruiting.With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It's why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.Over 1,200 industry leaders, including Wayfair, Dropbox, Cintas, Robinhood, and UnitedHealth, trust Gem to fuel their growth. The company has raised $148 in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:The Breakout List, 2022Certified as a Great Place to work, 2022Y Combinator Top Companies, 2022Fortune Best Workplaces in the Bay Area, 2022The Team & RoleYou’ll be an early member of the product marketing function, which plays a strategic role in developing Gem’s messaging, positioning, launch strategy, and GTM enablement. In your first six months, you’ll quarterback the launch of new products, manage product update communications, and drive sales excellence through well-designed enablement and competitive intelligence.The ideal candidate is an experienced product marketer who has brought new revenue-driving products to market, knows how to effectively enable their GTM counterparts to pitch and sell, and can thrive with the rapidly changing dynamics of a start-up environment.What you’ll do day-to-day:Partner closely with product management to execute end-to-end product launches, from early access and messaging to enablement, collateral development, and cross-channel promotionDevelop engaging enablement content and training programs that ramp up our GTM teams to effectively sellOwn internal and external product update communications, including the monthly newsletter and other creative methods that you come up withDevelop messaging and positioning that will be used throughout the company to drive demand, win deals, and build a strong brandPartner with marketing to develop and promote campaigns that position Gem as a thought leader in the Talent Acquisition industryCreate standout external content that demonstrates the value of Gem’s offering, including one-pagers, blogs, and moreCollaborate with the Product & GTM teams on competitive intelligence and positioningSpeak and present about Gem to both external and internal audiencesAbout you:You have 4+ years of Product Marketing experience at a B2B SaaS company (startup experience and/or HR tech industry a strong plus)You have successfully launched new products to market to drive business growthYou can design compelling enablement content and programs that effectively train GTM teams on new products & featuresYou have outstanding communication skills (verbal and written)You can and are willing to showcase your presentation skills (including webinars, internal presentations, etc.)You know how to work cross-functionality with product, sales, customers success, and marketingGem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at peopleops@gem.com and we’ll work with you to meet your accessibility needs.For roles based in New York City, NY and San Francisco, CA out of our HQs, the base salary hiring range for this position is $179,075 - $188,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.This role is not eligible for remote work.Gem’s Candidate Privacy NoticeBy clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement , including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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Please make an application promptly if you are a good match for this role due to high levels of interest.Gem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, data-driven recruiting.With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It's why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.Over 1,200 industry leaders, including Wayfair, Dropbox, Cintas, Robinhood, and UnitedHealth, trust Gem to fuel their growth. The company has raised $148 in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:The Breakout List, 2022Certified as a Great Place to work, 2022Y Combinator Top Companies, 2022Fortune Best Workplaces in the Bay Area, 2022The Team & RoleYou’ll be an early member of the product marketing function, which plays a strategic role in developing Gem’s messaging, positioning, launch strategy, and GTM enablement. In your first six months, you’ll quarterback the launch of new products, manage product update communications, and drive sales excellence through well-designed enablement and competitive intelligence.The ideal candidate is an experienced product marketer who has brought new revenue-driving products to market, knows how to effectively enable their GTM counterparts to pitch and sell, and can thrive with the rapidly changing dynamics of a start-up environment.What you’ll do day-to-day:Partner closely with product management to execute end-to-end product launches, from early access and messaging to enablement, collateral development, and cross-channel promotionDevelop engaging enablement content and training programs that ramp up our GTM teams to effectively sellOwn internal and external product update communications, including the monthly newsletter and other creative methods that you come up withDevelop messaging and positioning that will be used throughout the company to drive demand, win deals, and build a strong brandPartner with marketing to develop and promote campaigns that position Gem as a thought leader in the Talent Acquisition industryCreate standout external content that demonstrates the value of Gem’s offering, including one-pagers, blogs, and moreCollaborate with the Product & GTM teams on competitive intelligence and positioningSpeak and present about Gem to both external and internal audiencesAbout you:You have 4+ years of Product Marketing experience at a B2B SaaS company (startup experience and/or HR tech industry a strong plus)You have successfully launched new products to market to drive business growthYou can design compelling enablement content and programs that effectively train GTM teams on new products & featuresYou have outstanding communication skills (verbal and written)You can and are willing to showcase your presentation skills (including webinars, internal presentations, etc.)You know how to work cross-functionality with product, sales, customers success, and marketingGem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at peopleops@gem.com and we’ll work with you to meet your accessibility needs.For roles based in New York City, NY and San Francisco, CA out of our HQs, the base salary hiring range for this position is $179,075 - $188,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.This role is not eligible for remote work.Gem’s Candidate Privacy NoticeBy clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement , including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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