United Way of the National Capitol Area
Integrated Marketing & Fundraising Sr. Mgr.
United Way of the National Capitol Area, Washington, District of Columbia, us, 20022
Integrated Marketing & Fundraising Senior Manager
Ensure you read the information regarding this opportunity thoroughly before making an application.UNITED WAY NCA OFFICE LOCATIONS:
1015 15th Street, NW Suite 1200, Washington, DC
8614 Westwood Center Drive, Suite 300, Vienna, VA
WORK SCHEDULE
Hybrid/Flexible
REPORTSTO
Senior Director, Marketing & Communications
SALARY BAND:
$69,98 - $108,473 a year
COMPENSATION & BENEFITS
United Way NCA offers competitive compensation and benefits including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.
Mission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.
We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.
Who We Serve :The ALICE (Asset Limited, Income Constrained, Employed) population represents nearly 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICELives Hereinitiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.
Equity: Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives .
Overview: Are you driven and passionate about ensuring everyone has equitable access to health, education, and economic opportunity? Are you a change agent looking to make a lasting impact in your community and within your organization? Do you love blending creativity and strategy to build best-in-class campaigns? If so, you may be just who we are looking for as we expand our team.
Position Description : The Integrated Marketing and Fundraising Senior Manager plays a key role in the United Way of the National Capital Area's (UWNCA) direct marketing efforts, focusing on integrating direct mail and digital marketing strategies and tactics into multi-channel approaches to drive constituent acquisition, engagement, and conversion. Reporting to the Senior Director of Marketing and Communications, the successful candidate will have a proven track record in designing fundraising and cultivation strategies throughout the constituent lifecycle and growing direct mail and digital marketing programs.
Key Responsibilities:
Campaign Planning, Management, and Execution
Work closely with the Senior Director of Marketing and Communications to develop and execute an annual multi-channel direct marketing plan that emphasizes data-driven constituent engagement to expand the organization's base of individual donors.
Lead and manage all direct mail campaigns from conception to completion, working with agency partners and ensuring alignment with overall marketing strategies. This includes designing, executing, and analyzing direct mail efforts to drive donor engagement and increase fundraising revenues.
Oversee and execute email fundraising campaigns, ensuring they are integrated with other marketing efforts and optimized for engagement and conversion.
Develop and implement integrated marketing plans that combine digital marketing efforts with direct mail to create cohesive and effective campaigns.
Develop targeted acquisition strategies to expand the organization’s donor base, leveraging traditional direct mail approaches and digital platforms.
Multi-Channel Integration and Reporting
Ensure cohesion of messaging and branding across channels to provide a seamless donor experience and maximize campaign impact.
Work with the Community Impact team to ensure up-to-date, verifiable, and correct metrics in all marketing campaigns and collateral.
Monitor, analyze, and report on campaign performance, using data to drive strategic decisions and campaign optimization.
Cross-Departmental Marketing Support
Collaborate with other departments to create high-quality marketing materials and collateral for various organizational initiatives and events.
Collaborate with and guide marketing volunteers, ensuring effective contribution to projects and events.
Vendor and Partner Management
Build and maintain strong relationships with external vendors, agencies, and partners.
Work closely with internal stakeholders, ensuring alignment of marketing strategies with overall organizational objectives.
Job Requirements:
Bachelor’s degree in a related field. Minimum of 5 years of experience in marketing or fundraising with demonstrated success in expanding donor bases and increasing fundraising revenues. Alternatively, a High School Diploma or GED with a minimum of 8 years of directly related marketing and fundraising work experience.
Proven ability to create, manage, and optimize direct mail campaigns, including knowledge of best practices in design, production, and mailing processes, with a minimum of 3 years of hands-on direct mail experience.
Demonstrated email marketing experience, including understanding digital marketing best practices.
Experience with CRM/eCRM and database systems, with a strong preference for EveryAction.
Strong project management skills, with the ability to lead complex projects in a fast-paced environment.
Experience with Adobe Creative Cloud is a plus.
Effective & Engaging Communicator – An effective and passionate communicator, with the ability to engage a diverse rand of stakeholders and articulate the United Way message in a way that inspires others to act in service to the organization and the community.
COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:
Mission focused – the ability to create real social change that leads to better lives and
healthier communities.
Relationship oriented –an understanding that people come before process and is astute in
cultivating and managing relationships toward a common goal.
Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.
Results driven – dedicated to shared and measurable goals for the common good, creating,
resourcing, scaling, and leveraging strategies and innovations.
Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.
Strategic relationship building – develops and maintains strategic relationships that generate the resources necessary to support United Way's mission.
Interested candidates must submit a cover letter and resume to Human Resources.
Successful candidates must pass criminal background and reference checks.
United Way of the National Capital Area
EOE M/F/D/V
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application.UNITED WAY NCA OFFICE LOCATIONS:
1015 15th Street, NW Suite 1200, Washington, DC
8614 Westwood Center Drive, Suite 300, Vienna, VA
WORK SCHEDULE
Hybrid/Flexible
REPORTSTO
Senior Director, Marketing & Communications
SALARY BAND:
$69,98 - $108,473 a year
COMPENSATION & BENEFITS
United Way NCA offers competitive compensation and benefits including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.
Mission: United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.
We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.
Who We Serve :The ALICE (Asset Limited, Income Constrained, Employed) population represents nearly 500,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live. United Way NCA’s ALICELives Hereinitiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.
Equity: Diversity, equity, and inclusion (DEI) is fundamental to our mission. We infuse DEI in all our business operations, hiring practices and community impact initiatives .
Overview: Are you driven and passionate about ensuring everyone has equitable access to health, education, and economic opportunity? Are you a change agent looking to make a lasting impact in your community and within your organization? Do you love blending creativity and strategy to build best-in-class campaigns? If so, you may be just who we are looking for as we expand our team.
Position Description : The Integrated Marketing and Fundraising Senior Manager plays a key role in the United Way of the National Capital Area's (UWNCA) direct marketing efforts, focusing on integrating direct mail and digital marketing strategies and tactics into multi-channel approaches to drive constituent acquisition, engagement, and conversion. Reporting to the Senior Director of Marketing and Communications, the successful candidate will have a proven track record in designing fundraising and cultivation strategies throughout the constituent lifecycle and growing direct mail and digital marketing programs.
Key Responsibilities:
Campaign Planning, Management, and Execution
Work closely with the Senior Director of Marketing and Communications to develop and execute an annual multi-channel direct marketing plan that emphasizes data-driven constituent engagement to expand the organization's base of individual donors.
Lead and manage all direct mail campaigns from conception to completion, working with agency partners and ensuring alignment with overall marketing strategies. This includes designing, executing, and analyzing direct mail efforts to drive donor engagement and increase fundraising revenues.
Oversee and execute email fundraising campaigns, ensuring they are integrated with other marketing efforts and optimized for engagement and conversion.
Develop and implement integrated marketing plans that combine digital marketing efforts with direct mail to create cohesive and effective campaigns.
Develop targeted acquisition strategies to expand the organization’s donor base, leveraging traditional direct mail approaches and digital platforms.
Multi-Channel Integration and Reporting
Ensure cohesion of messaging and branding across channels to provide a seamless donor experience and maximize campaign impact.
Work with the Community Impact team to ensure up-to-date, verifiable, and correct metrics in all marketing campaigns and collateral.
Monitor, analyze, and report on campaign performance, using data to drive strategic decisions and campaign optimization.
Cross-Departmental Marketing Support
Collaborate with other departments to create high-quality marketing materials and collateral for various organizational initiatives and events.
Collaborate with and guide marketing volunteers, ensuring effective contribution to projects and events.
Vendor and Partner Management
Build and maintain strong relationships with external vendors, agencies, and partners.
Work closely with internal stakeholders, ensuring alignment of marketing strategies with overall organizational objectives.
Job Requirements:
Bachelor’s degree in a related field. Minimum of 5 years of experience in marketing or fundraising with demonstrated success in expanding donor bases and increasing fundraising revenues. Alternatively, a High School Diploma or GED with a minimum of 8 years of directly related marketing and fundraising work experience.
Proven ability to create, manage, and optimize direct mail campaigns, including knowledge of best practices in design, production, and mailing processes, with a minimum of 3 years of hands-on direct mail experience.
Demonstrated email marketing experience, including understanding digital marketing best practices.
Experience with CRM/eCRM and database systems, with a strong preference for EveryAction.
Strong project management skills, with the ability to lead complex projects in a fast-paced environment.
Experience with Adobe Creative Cloud is a plus.
Effective & Engaging Communicator – An effective and passionate communicator, with the ability to engage a diverse rand of stakeholders and articulate the United Way message in a way that inspires others to act in service to the organization and the community.
COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position and achieve high performance:
Mission focused – the ability to create real social change that leads to better lives and
healthier communities.
Relationship oriented –an understanding that people come before process and is astute in
cultivating and managing relationships toward a common goal.
Collaborator – understands the role and contribution of all sectors of the community and can mobilize resources through meaningful engagement.
Results driven – dedicated to shared and measurable goals for the common good, creating,
resourcing, scaling, and leveraging strategies and innovations.
Brand steward – a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.
Strategic relationship building – develops and maintains strategic relationships that generate the resources necessary to support United Way's mission.
Interested candidates must submit a cover letter and resume to Human Resources.
Successful candidates must pass criminal background and reference checks.
United Way of the National Capital Area
EOE M/F/D/V
#J-18808-Ljbffr