Clevelcrossing
VP Marketing Communications amp Brand Strategy
Clevelcrossing, Philadelphia, Pennsylvania, United States, 19124
VP Marketing Communications amp Brand Strategy Location
Please ensure you read the below overview and requirements for this employment opportunity completely.Philadelphia, PA, United StatesPosted onNov 11, 2022Apply for this jobyour email:
upload resume:
Profile**MEMBERS ONLY**SIGN UP NOW***. Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, **MEMBERS ONLY**SIGN UP NOW***. Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, **MEMBERS ONLY**SIGN UP NOW***. Business is one of the largest contributors to the growth of **MEMBERS ONLY**SIGN UP NOW***. Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.
Job Summary
The Vice President of Marketing Communications is responsible for **MEMBERS ONLY**SIGN UP NOW***. Business' strategic brand and acquisition marketing communications to grow the brand and drive demand for the Small Business, Mid-Market, Enterprise, and Public Sector segments. Primary areas of oversight include - brand strategy and planning, brand and demand generation advertising, direct marketing, sponsorship and event programs, industry analyst and influencer strategy, thought leadership content development, and media strategy and investment influencing. This role is a critical leadership position to drive growth for the Company, partner with key business units, inspire employees through our brand amplification, and rally the organization to be the leader in connectivity and global secure networking.
Job Description
Core Responsibilities:
Position and differentiate the CB brand and products, driving awareness, consideration, and preference in a highly competitive environment
Develop and activate break-through, integrated campaigns, partnerships and media platforms that elevates the brand and accelerates the business across all segments
Lead the annual and long-range brand planning considering marketplace factors and CB's growth plan
In partnership with the Commercial Marketing and Division teams, lead the annual and quarterly plan of record setting including message priorities for both brand and demand generation media windows
Partner with Product Marketing to define breakthrough product positioning, messaging, claims and 3rd party endorsements
Manage and oversee sponsorships and events inclusive of the strategy, activation, and amplification
Lead the industry analyst and influencer relationships ensuring CB is top-of-mind and well positioned
Lead the development of thought leadership content and activations tied to the segment and vertical objectives
Partner with the Research team to shape the Brand health and Advertising efficacy measurement, and garner relevant insights across key segments through custom studies
Steward a holistic media planning approach by partnering with media teams to optimize and align media spend by segment and garner the best ROI
Support the key channels to cascade brand, product & promotional messaging
Oversee the verbal messaging and visual identity ensuring a consistent brand voice and identity across all touchpoints
Drive brand advocacy, alignment and amplification within **MEMBERS ONLY**SIGN UP NOW***. Business and other relevant business units across **MEMBERS ONLY**SIGN UP NOW***.
In partnership with key teams, leverage the convergence of technology, data, content and communications to drive more effective media and direct marketing performance
Deep understanding of the competitive landscape and competitors' positioning and messaging
Optimize ROI with cutting edge one-to-one communications across the business consumer lifecycle
Innovate in digital, direct mail, email, social media
Manage multiple external agencies to deliver world-class communications
Effectively manage a large, multi-faceted budget
Professional Experience & Qualifications:
The successful candidate will be a seasoned professional with demonstrated success leading marketing professionals in the technology and communications sector
Extensive experience leading and executing breakthrough creative marketing, advertising and communications strategies and campaigns - needs to be a skilled practitioner
Proven ability developing strong cultures with a servant leadership mindset
Highly skilled in influencing, collaborating, and driving large, complex efforts across a matrixed organization
Experience interfacing with senior management and building strong executive relationships
Capable of persuasive, compelling communications to 'sell' a strategy and execution plan internally - ability to influence and engage leadership, direct and indirect reports, and peers
Experience leading and inspiring large, diverse teams / strong personnel / leadership development ability
Excellent writing and verbal communications skills, with a strong executive presence and adept listening skills
Passion for being a 'hands-on, roll-up-the sleeves' leader supporting the team and advancing the business, every day
Innovative thinker, with a track record for translating strategic thinking into action
Strong dual abilities with analytical and creative thinking
Self-reliant, problem-solver and results-oriented
Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines
Rigorous budget management skills
Preferred Bachelor's degree in marketing, communications, journalism, or related field.
Advanced degree in related field preferred.
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years
Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (**** on our careers site for more details.Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues...(This will open in a new window from which you will be automatically redirected to an external site after 5 seconds)The Delaware Valley Trusts (DVT) located in Horsham, Pennsylvania seeks its next Executive Director. Delaware Val...Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues...
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Please ensure you read the below overview and requirements for this employment opportunity completely.Philadelphia, PA, United StatesPosted onNov 11, 2022Apply for this jobyour email:
upload resume:
Profile**MEMBERS ONLY**SIGN UP NOW***. Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, **MEMBERS ONLY**SIGN UP NOW***. Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, **MEMBERS ONLY**SIGN UP NOW***. Business is one of the largest contributors to the growth of **MEMBERS ONLY**SIGN UP NOW***. Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.
Job Summary
The Vice President of Marketing Communications is responsible for **MEMBERS ONLY**SIGN UP NOW***. Business' strategic brand and acquisition marketing communications to grow the brand and drive demand for the Small Business, Mid-Market, Enterprise, and Public Sector segments. Primary areas of oversight include - brand strategy and planning, brand and demand generation advertising, direct marketing, sponsorship and event programs, industry analyst and influencer strategy, thought leadership content development, and media strategy and investment influencing. This role is a critical leadership position to drive growth for the Company, partner with key business units, inspire employees through our brand amplification, and rally the organization to be the leader in connectivity and global secure networking.
Job Description
Core Responsibilities:
Position and differentiate the CB brand and products, driving awareness, consideration, and preference in a highly competitive environment
Develop and activate break-through, integrated campaigns, partnerships and media platforms that elevates the brand and accelerates the business across all segments
Lead the annual and long-range brand planning considering marketplace factors and CB's growth plan
In partnership with the Commercial Marketing and Division teams, lead the annual and quarterly plan of record setting including message priorities for both brand and demand generation media windows
Partner with Product Marketing to define breakthrough product positioning, messaging, claims and 3rd party endorsements
Manage and oversee sponsorships and events inclusive of the strategy, activation, and amplification
Lead the industry analyst and influencer relationships ensuring CB is top-of-mind and well positioned
Lead the development of thought leadership content and activations tied to the segment and vertical objectives
Partner with the Research team to shape the Brand health and Advertising efficacy measurement, and garner relevant insights across key segments through custom studies
Steward a holistic media planning approach by partnering with media teams to optimize and align media spend by segment and garner the best ROI
Support the key channels to cascade brand, product & promotional messaging
Oversee the verbal messaging and visual identity ensuring a consistent brand voice and identity across all touchpoints
Drive brand advocacy, alignment and amplification within **MEMBERS ONLY**SIGN UP NOW***. Business and other relevant business units across **MEMBERS ONLY**SIGN UP NOW***.
In partnership with key teams, leverage the convergence of technology, data, content and communications to drive more effective media and direct marketing performance
Deep understanding of the competitive landscape and competitors' positioning and messaging
Optimize ROI with cutting edge one-to-one communications across the business consumer lifecycle
Innovate in digital, direct mail, email, social media
Manage multiple external agencies to deliver world-class communications
Effectively manage a large, multi-faceted budget
Professional Experience & Qualifications:
The successful candidate will be a seasoned professional with demonstrated success leading marketing professionals in the technology and communications sector
Extensive experience leading and executing breakthrough creative marketing, advertising and communications strategies and campaigns - needs to be a skilled practitioner
Proven ability developing strong cultures with a servant leadership mindset
Highly skilled in influencing, collaborating, and driving large, complex efforts across a matrixed organization
Experience interfacing with senior management and building strong executive relationships
Capable of persuasive, compelling communications to 'sell' a strategy and execution plan internally - ability to influence and engage leadership, direct and indirect reports, and peers
Experience leading and inspiring large, diverse teams / strong personnel / leadership development ability
Excellent writing and verbal communications skills, with a strong executive presence and adept listening skills
Passion for being a 'hands-on, roll-up-the sleeves' leader supporting the team and advancing the business, every day
Innovative thinker, with a track record for translating strategic thinking into action
Strong dual abilities with analytical and creative thinking
Self-reliant, problem-solver and results-oriented
Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines
Rigorous budget management skills
Preferred Bachelor's degree in marketing, communications, journalism, or related field.
Advanced degree in related field preferred.
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years
Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (**** on our careers site for more details.Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues...(This will open in a new window from which you will be automatically redirected to an external site after 5 seconds)The Delaware Valley Trusts (DVT) located in Horsham, Pennsylvania seeks its next Executive Director. Delaware Val...Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues...
#J-18808-Ljbffr