TikTok
Global Product Marketing Manager - Brand Ad Solutions
TikTok, San Jose, California, United States, 95123
Responsibilities
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
The mission of Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
As the Product Marketing Manager for Brand Ad Solutions, you will be responsible for setting and executing the go-to-market strategy in partnership with key cross-functional stakeholders to showcase why TikTok is the destination for customers to build their brand. You will partner closely with various cross-functional stakeholders in business marketing, product management, and sales to assess key gaps and develop the strategic direction for our branding solutions offerings.
You will use your experience and marketing knowledge working with brands to develop the GTM strategy across our portfolio of branding ad products, bring together cross-functional stakeholders, and align with senior product leadership around the strategy. You understand market trends, have a passion for story telling, and have experience applying your knowledge to positively influence advertisers and agencies.
Responsibilities:
- As part of the broader brand product team, you will partner with Product, Sales, Measurement, and Business Marketing to determine a strategy of how we can drive advertisers to build their brands on TikTok by utilizing our branding ad products- Help define the research plan, positioning and narrative strategy of TikTok's innovative branding ad products, ensuring clear communication of product and platform value propositions to the market- Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform the direction of our strategy development- Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption- Build an understanding of the most nascent TikTok advertising and measurement products and translate this into a narrative for advertisers to understand how they can leverage these products to achieve their branding goals
Qualifications
- BA/BS degree or above.- 4+ years of product marketing or product management experience with digital ad products.- 3+ years of experience from the digital advertising industry.- Strong knowledge of branding solutions for different industries.- Strong knowledge of sales and marketing processes.- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.- Ability to gather market insights to inform strategic decisions- A fast learner with a good sense of judgment and original thinking.- A commercial mindset with experience building business cases from market research and analysis.- Excellent communication, organizational and analytical skills.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $128000 - $244800 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
The mission of Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
As the Product Marketing Manager for Brand Ad Solutions, you will be responsible for setting and executing the go-to-market strategy in partnership with key cross-functional stakeholders to showcase why TikTok is the destination for customers to build their brand. You will partner closely with various cross-functional stakeholders in business marketing, product management, and sales to assess key gaps and develop the strategic direction for our branding solutions offerings.
You will use your experience and marketing knowledge working with brands to develop the GTM strategy across our portfolio of branding ad products, bring together cross-functional stakeholders, and align with senior product leadership around the strategy. You understand market trends, have a passion for story telling, and have experience applying your knowledge to positively influence advertisers and agencies.
Responsibilities:
- As part of the broader brand product team, you will partner with Product, Sales, Measurement, and Business Marketing to determine a strategy of how we can drive advertisers to build their brands on TikTok by utilizing our branding ad products- Help define the research plan, positioning and narrative strategy of TikTok's innovative branding ad products, ensuring clear communication of product and platform value propositions to the market- Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform the direction of our strategy development- Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption- Build an understanding of the most nascent TikTok advertising and measurement products and translate this into a narrative for advertisers to understand how they can leverage these products to achieve their branding goals
Qualifications
- BA/BS degree or above.- 4+ years of product marketing or product management experience with digital ad products.- 3+ years of experience from the digital advertising industry.- Strong knowledge of branding solutions for different industries.- Strong knowledge of sales and marketing processes.- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.- Ability to gather market insights to inform strategic decisions- A fast learner with a good sense of judgment and original thinking.- A commercial mindset with experience building business cases from market research and analysis.- Excellent communication, organizational and analytical skills.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $128000 - $244800 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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