the Ladders
Field Marketing Director
the Ladders, New York, NY
FlowX.AI provides the only multi-agent AI-driven platform that accelerates digital transformation for financial institutions. It enables the rapid creation and deployment of modern applications, helping banks streamline operations and ensure regulatory compliance. Recently, FlowX secured the largest Series A funding round globally in the industry over the past two years.
Mission:
In this content marketing role, you will have the opportunity to build and shape the company's event marketing strategy. You will work closely with the Head of Marketing, as well as cross-functional teams, including sales and R&D, to execute impactful field marketing events.
This is what you will be contributing to:
Experience & skill set you need to succeed:
What's in it for you:
Mission:
In this content marketing role, you will have the opportunity to build and shape the company's event marketing strategy. You will work closely with the Head of Marketing, as well as cross-functional teams, including sales and R&D, to execute impactful field marketing events.
This is what you will be contributing to:
- Develop and implement field marketing strategies and programs that drive demand generation, brand awareness, and sales pipeline growth in specific regions or vertical markets.
- Collaborate with sales and product teams to create and execute integrated marketing campaigns, including events, webinars, trade shows, and localized content tailored to regional needs.
- Analyze market trends, customer insights, and competitive landscape to inform and adjust field marketing strategies, ensuring alignment with overall business objectives.
- Track and report on the effectiveness of field marketing activities, using data and metrics to optimize campaigns and demonstrate ROI to senior leadership.
Experience & skill set you need to succeed:
- Minimum of 5 years of experience in field marketing, preferably in a deeptech or B2B environment
- Understanding of digital marketing best practices and trends
- Proven track record of developing and executing successful marketing campaigns
- Excellent communication and collaboration skills
- High-agency, proactive, and autonomous work style
- Experience in fintech or platform B2B marketing is a plus
What's in it for you:
- Joining a product company in such early stages means you are invited to leave a print on the evolution of both the business and the product.
- Involvement in international accounts throughout the expansion of the company
- Direct involvement in further building the team & the culture
- Early-stage equity and competitive benefits package