VeSync (US)
Associate Product Marketing Manager
VeSync (US), Tustin, California, United States, 92681
Associate Product Marketing ManagerThe Company:VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work - they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.Check out our other brands:| |The Opportunity:We're revolutionizing pet care through innovative technology. As part of the VeSync family, we specialize in cutting-edge solutions that enhance pet wellness and strengthen the bond between pets and their owners. Join our team in shaping the future of pet care. What the woof are you waiting for?! We're not kitten around! Apply Meow!Key Focus Areas:Strategic Product & Market Vision:
Collaborate with stakeholders (Product Managers, Marketing, Sales) to define the product marketing strategy and goals, ensuring alignment with business objectives and market trends.Market Insights & Analysis:
Lead market research activities, including competitor analysis, customer surveys, and trend reports, to gather insights on market needs, behaviors, and preferences.Go-to-Market Strategy:
Develop and execute comprehensive go-to-market plans, including product positioning, messaging, pricing, and launch activities, to drive product adoption and revenue growth.What you will do at VeSync:Take a Consumer-Centric Approach:Champion the customer's perspective throughout the product lifecycle to ensure their needs are prioritized, resulting in successful and engaging products.Conduct market research, analyze competitor offerings, and test messaging to make informed, data-driven decisions.Communicate market insights and product strategies to stakeholders to foster a shared understanding and commitment to consumer-centric product development.Create compelling content that effectively communicates our story and showcases the unique value of our products.New Product Launch & Adoption:Define success metrics for product launches and ongoing marketing campaigns.Develop clear, comprehensive launch plans and marketing campaigns that drive awareness, engagement, and adoption.Develop the go-to-market vision for each product and execute marketing strategies that increase awareness of Pawsync - identify goals, risks, target audience, key messages, and tactics.Collaborate with cross-functional teams to ensure a smooth product launch and post-launch support, meeting and exceeding customer expectations.Product Portfolio Optimization:Evaluate the performance of existing products to identify growth opportunities and areas for improvement.Work with product managers and designers to implement product enhancements and updates based on market feedback and data.Ensure the product portfolio aligns with the overall brand strategy and market positioning.Collaborate closely with Product Managers to design products that will be adopted and loved by the market, from product experience and messaging to positioning, pricing, and packaging.What you bring to the role:Bachelor's degree in marketing/business/psychology or equivalent experience3+ years professional experience with product marketing, product management, or marketingPrevious copywriting experienceExperience in consumer products, consumer electronics, physical goods, CPG or ecommerce industries requiredExcellent written and verbal communication skills, possibly including some copywriting skillsExceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.Able to make a rationale recommendation and engage in team discussions in a meaningful wayExcellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.A healthy sense of humor coupled with a strong sense of ownership and a drive to achieve results!Ability to thrive in a fast-paced startup-like environment.Location: This is an on-site, office based role in Tustin, CA.Salary: $111,000 - $127,000 annually
Collaborate with stakeholders (Product Managers, Marketing, Sales) to define the product marketing strategy and goals, ensuring alignment with business objectives and market trends.Market Insights & Analysis:
Lead market research activities, including competitor analysis, customer surveys, and trend reports, to gather insights on market needs, behaviors, and preferences.Go-to-Market Strategy:
Develop and execute comprehensive go-to-market plans, including product positioning, messaging, pricing, and launch activities, to drive product adoption and revenue growth.What you will do at VeSync:Take a Consumer-Centric Approach:Champion the customer's perspective throughout the product lifecycle to ensure their needs are prioritized, resulting in successful and engaging products.Conduct market research, analyze competitor offerings, and test messaging to make informed, data-driven decisions.Communicate market insights and product strategies to stakeholders to foster a shared understanding and commitment to consumer-centric product development.Create compelling content that effectively communicates our story and showcases the unique value of our products.New Product Launch & Adoption:Define success metrics for product launches and ongoing marketing campaigns.Develop clear, comprehensive launch plans and marketing campaigns that drive awareness, engagement, and adoption.Develop the go-to-market vision for each product and execute marketing strategies that increase awareness of Pawsync - identify goals, risks, target audience, key messages, and tactics.Collaborate with cross-functional teams to ensure a smooth product launch and post-launch support, meeting and exceeding customer expectations.Product Portfolio Optimization:Evaluate the performance of existing products to identify growth opportunities and areas for improvement.Work with product managers and designers to implement product enhancements and updates based on market feedback and data.Ensure the product portfolio aligns with the overall brand strategy and market positioning.Collaborate closely with Product Managers to design products that will be adopted and loved by the market, from product experience and messaging to positioning, pricing, and packaging.What you bring to the role:Bachelor's degree in marketing/business/psychology or equivalent experience3+ years professional experience with product marketing, product management, or marketingPrevious copywriting experienceExperience in consumer products, consumer electronics, physical goods, CPG or ecommerce industries requiredExcellent written and verbal communication skills, possibly including some copywriting skillsExceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.Able to make a rationale recommendation and engage in team discussions in a meaningful wayExcellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.A healthy sense of humor coupled with a strong sense of ownership and a drive to achieve results!Ability to thrive in a fast-paced startup-like environment.Location: This is an on-site, office based role in Tustin, CA.Salary: $111,000 - $127,000 annually