Staffbase
Customer Marketing Manager
Staffbase, Minneapolis, Minnesota, United States, 55400
About Staffbase
In a polarized world, we inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication so they can thrive in the Narrative Age.
Our award-winning communications channels
- intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.
We're headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.
As the Integrated Customer Marketing Manager, working closely with the VP of Marketing (North America) and Director of Customer Success (North America), you will play a pivotal role in shaping the future of customer marketing at Staffbase. Your expertise will be instrumental in curating and executing a marketing strategy that resonates with customers in North America. This position demands a blend of strategic planning, insight gathering, and hands-on execution to ensure our programs drive meaningful customer engagement, expansion pipeline, and deliver valuable insights back into our business.
Important : This is a hybrid role. Core in-office days in our Minneapolis-Saint Paul co-working space are Tuesdays-Thursdays, and it is expected that folks will be in the office a minimum of 1day per week during core days. As our Minneapolis-Saint Paul location continues to grow, in office attendance will increase to a minimum of twice weekly during core office days.What You'll Be Doing
Insight-Driven Integrated Customer Marketing Planning:Create a one:many customer communication strategy that is focused on supporting retention, and customer expansion (upsell and cross-sell).Leverage insights gathered from the market and customers to inform the themes, content, and format of programs, ensuring they meet the needs and challenges of our audience.Integrated Customer Marketing Execution:
Oversee the execution of integrated customer campaigns across multiple channels, including email (nurture), social media, and digital events (webinars) e.g. CS Office Hours, VOICES Customer Awards, etc.Value-Oriented, Customer First Messaging:
Craft customer-centric messaging for key personas (i.e. Internal Communicators/HR/IT) that is value oriented, resonant, and drives action.Database Segmentation & Harmonization:
Partner with CSOps and MOPs to ensure that the customer database is appropriately segmented and optimized for reach. This includes harmonization of tools such as Hubspot and Gainsight, email reach and frequency guardrails, and a systematized and scalable process for customer opt-ins/opt-outs.Content Curation:
Oversee customer case study development to ensure content and messaging is compelling, resonates with internal communicators, and includes compelling and contextual quantitative success metrics.Engagement and Relationship Building:
Foster strong relationships with customers (internal communicators), industry experts, and key stakeholders in Regional Marketing, Customer Success, Lifecycle Marketing, Content Marketing, Product, and Product Marketing to align strategies with company objectives, ensuring full understanding of all touchpoints in the customer journey, and optimized reach of customers.Analytics & Monitoring:
Align with VP of Marketing and Director of Customer Success on qualitative and quantitative success metrics, partner with MOPs and CSOps as required.Monitor and analyze performance metrics to measure effectiveness and optimize campaigns for better results.Provide regular reports and insights on performance to senior management and other relevant stakeholders.Program Optimization:
Stay updated on industry trends, best practices, and emerging technologies to continuously improve integrated customer marketing execution.What you'll need to be successful:
5 + years of experience in a customer marketing role in a technology company.Innovative, collaborative mindset with a knack for solving challenges.Skilled in prioritizing in fast-paced environments and navigating ambiguity.Embodiment of the Staffbase values - when you grow, we grow; ownership; and we truly care.Can-do attitude, a true driver with the ability to motivate and influence across levels.Expert in using data for setting/measuring KPIs and informing integrated marketing strategies.Experienced with the following tools Hubspot, Gainsight, Salesforce, Hopin/Ringcentral Events, Zoom Webinars.Background in integrated marketing with a deep understanding of integrated marketing strategy.Outstanding communication and interpersonal skills (both written and oral).Bachelor's degree in Marketing, Business, Communications, or related.What you'll get:
Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan.Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608.Growth Budget - all employees get a yearly budget for external training of $1200.Wellbeing - in addition to 30 days PTO and 10 wellness days, we're running a 4-day-work week every year in August.Support - we're offering a 401(k) plan and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.Team Building - Regular team and office events including the yearly Staffbase CampVolunteer Day - you'll get one day off per year for supporting a social project. We will donate a small amount for that project in addition.Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid.
We Love Diversity - Equal Employment Opportunity
Our platforms are for everyone, and so is our workplace. We are passionate about equity, inclusion, and diversity at Staffbase. Read more about our policies here.Our Global Benefits
Employee Stock Option Plan (ESOP)
Staffbase offers you a benefit plan which entitles you to an ownership interest in stock options in the company. We're in business to create value for our shareholders and we want our employees to benefit from that shared success as well.
Ongoing Learning
We thrive on personal and professional growth. Every employee gets EUR 1,000 / USD 1,100 / GBP 900 / CAD 1,400 / RON 5,000 / AUD 1,600 gross per year to spend on personal and professional development.
Feel Good Fridays
Summertime means extended vacation time at Staffbase! During August we run the 4-days workweek which means that during this month Fridays are off for all employees.
Flexibility
We offer different working time models and hybrid work set ups, to get the best office and working-from-home experience at once.
Parental Leave
We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
Read more about our benefits here.
In a polarized world, we inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication so they can thrive in the Narrative Age.
Our award-winning communications channels
- intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.
We're headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.
As the Integrated Customer Marketing Manager, working closely with the VP of Marketing (North America) and Director of Customer Success (North America), you will play a pivotal role in shaping the future of customer marketing at Staffbase. Your expertise will be instrumental in curating and executing a marketing strategy that resonates with customers in North America. This position demands a blend of strategic planning, insight gathering, and hands-on execution to ensure our programs drive meaningful customer engagement, expansion pipeline, and deliver valuable insights back into our business.
Important : This is a hybrid role. Core in-office days in our Minneapolis-Saint Paul co-working space are Tuesdays-Thursdays, and it is expected that folks will be in the office a minimum of 1day per week during core days. As our Minneapolis-Saint Paul location continues to grow, in office attendance will increase to a minimum of twice weekly during core office days.What You'll Be Doing
Insight-Driven Integrated Customer Marketing Planning:Create a one:many customer communication strategy that is focused on supporting retention, and customer expansion (upsell and cross-sell).Leverage insights gathered from the market and customers to inform the themes, content, and format of programs, ensuring they meet the needs and challenges of our audience.Integrated Customer Marketing Execution:
Oversee the execution of integrated customer campaigns across multiple channels, including email (nurture), social media, and digital events (webinars) e.g. CS Office Hours, VOICES Customer Awards, etc.Value-Oriented, Customer First Messaging:
Craft customer-centric messaging for key personas (i.e. Internal Communicators/HR/IT) that is value oriented, resonant, and drives action.Database Segmentation & Harmonization:
Partner with CSOps and MOPs to ensure that the customer database is appropriately segmented and optimized for reach. This includes harmonization of tools such as Hubspot and Gainsight, email reach and frequency guardrails, and a systematized and scalable process for customer opt-ins/opt-outs.Content Curation:
Oversee customer case study development to ensure content and messaging is compelling, resonates with internal communicators, and includes compelling and contextual quantitative success metrics.Engagement and Relationship Building:
Foster strong relationships with customers (internal communicators), industry experts, and key stakeholders in Regional Marketing, Customer Success, Lifecycle Marketing, Content Marketing, Product, and Product Marketing to align strategies with company objectives, ensuring full understanding of all touchpoints in the customer journey, and optimized reach of customers.Analytics & Monitoring:
Align with VP of Marketing and Director of Customer Success on qualitative and quantitative success metrics, partner with MOPs and CSOps as required.Monitor and analyze performance metrics to measure effectiveness and optimize campaigns for better results.Provide regular reports and insights on performance to senior management and other relevant stakeholders.Program Optimization:
Stay updated on industry trends, best practices, and emerging technologies to continuously improve integrated customer marketing execution.What you'll need to be successful:
5 + years of experience in a customer marketing role in a technology company.Innovative, collaborative mindset with a knack for solving challenges.Skilled in prioritizing in fast-paced environments and navigating ambiguity.Embodiment of the Staffbase values - when you grow, we grow; ownership; and we truly care.Can-do attitude, a true driver with the ability to motivate and influence across levels.Expert in using data for setting/measuring KPIs and informing integrated marketing strategies.Experienced with the following tools Hubspot, Gainsight, Salesforce, Hopin/Ringcentral Events, Zoom Webinars.Background in integrated marketing with a deep understanding of integrated marketing strategy.Outstanding communication and interpersonal skills (both written and oral).Bachelor's degree in Marketing, Business, Communications, or related.What you'll get:
Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan.Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608.Growth Budget - all employees get a yearly budget for external training of $1200.Wellbeing - in addition to 30 days PTO and 10 wellness days, we're running a 4-day-work week every year in August.Support - we're offering a 401(k) plan and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.Team Building - Regular team and office events including the yearly Staffbase CampVolunteer Day - you'll get one day off per year for supporting a social project. We will donate a small amount for that project in addition.Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid.
We Love Diversity - Equal Employment Opportunity
Our platforms are for everyone, and so is our workplace. We are passionate about equity, inclusion, and diversity at Staffbase. Read more about our policies here.Our Global Benefits
Employee Stock Option Plan (ESOP)
Staffbase offers you a benefit plan which entitles you to an ownership interest in stock options in the company. We're in business to create value for our shareholders and we want our employees to benefit from that shared success as well.
Ongoing Learning
We thrive on personal and professional growth. Every employee gets EUR 1,000 / USD 1,100 / GBP 900 / CAD 1,400 / RON 5,000 / AUD 1,600 gross per year to spend on personal and professional development.
Feel Good Fridays
Summertime means extended vacation time at Staffbase! During August we run the 4-days workweek which means that during this month Fridays are off for all employees.
Flexibility
We offer different working time models and hybrid work set ups, to get the best office and working-from-home experience at once.
Parental Leave
We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
Read more about our benefits here.