Sleep Number Corporation
Planning Manager, New Customer Marketing
Sleep Number Corporation, Minneapolis, Minnesota, United States, 55400
Company Overview
Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.
Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep
Position Purpose
The Planning Manager, New Customer Marketing is responsible for assisting with strategy development and leading the execution of new customer acquisition and new lead generation leveraging consumer insights, data analytics and ROI, and digital and direct mail initiatives. As Planning Manger, you will organize the efforts of multiple teams and coordinates effective cross-functional promotional marketing plans with a focus on development, integration, communication and measurement. The strategic marketing initiatives will align with brand and product strategies and are focused on increasing the purchase consideration and driving sales of new customers.
Primary Responsibilities
Lead the development and alignment of internal marketing initiatives for new product innovations with a focus on performance marketing and promotional campaigns
Serve as liaison between Sleep Innovation product development teams including Beds and Bedding and to support promotional plans across all Marketing functions
Partner with Product team on the development of strategy briefs that directly connect Sleep Number innovations to health outcomes
Work closely with all marketing channel owners to integrate strategies throughout amplification plans
Drive communication on initiatives to keep team members informed and engaged
Lead measurement of initiatives from message testing to in-market results
Creates and optimizes processes and tools to drive efficiency, effectiveness, and sustainability
Marketing point of contact with key promotional partners (ie. Synchrony)
Position Requirements
5+ years of experience in marketing planning or program management
Consumer product or retail companies experience highly desired
Performance marketing and/or promotional campaign experience preferred
BA/BS required in related field or commensurate work experience required
Knowledge, Skills & Abilities
Exceptional relationship building and people management skills as well as the ability to prioritize, lead, and influence while working in fast-paced, ever-changing and demanding situations.
Track record of delivering multifaceted campaigns from strategy through execution
Excellent business planning and organizational skills
Strong leadership skills with ability to manage and motivate peers
Proven written and verbal communication skills
Conceptual, analytical skills and time management skills
Working Conditions
Hybrid work environment providing the flexibility and balance of a blend of remote work and onsite collaboration in office at Sleep Number's corporate Headquarters in Minneapolis, Minnesota. #PIQ
Wellbeing
Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.
By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.
Safety
Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.
EEO Statement
Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.
Americans with Disabilities Act (ADA)
It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.
Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.
Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep
Position Purpose
The Planning Manager, New Customer Marketing is responsible for assisting with strategy development and leading the execution of new customer acquisition and new lead generation leveraging consumer insights, data analytics and ROI, and digital and direct mail initiatives. As Planning Manger, you will organize the efforts of multiple teams and coordinates effective cross-functional promotional marketing plans with a focus on development, integration, communication and measurement. The strategic marketing initiatives will align with brand and product strategies and are focused on increasing the purchase consideration and driving sales of new customers.
Primary Responsibilities
Lead the development and alignment of internal marketing initiatives for new product innovations with a focus on performance marketing and promotional campaigns
Serve as liaison between Sleep Innovation product development teams including Beds and Bedding and to support promotional plans across all Marketing functions
Partner with Product team on the development of strategy briefs that directly connect Sleep Number innovations to health outcomes
Work closely with all marketing channel owners to integrate strategies throughout amplification plans
Drive communication on initiatives to keep team members informed and engaged
Lead measurement of initiatives from message testing to in-market results
Creates and optimizes processes and tools to drive efficiency, effectiveness, and sustainability
Marketing point of contact with key promotional partners (ie. Synchrony)
Position Requirements
5+ years of experience in marketing planning or program management
Consumer product or retail companies experience highly desired
Performance marketing and/or promotional campaign experience preferred
BA/BS required in related field or commensurate work experience required
Knowledge, Skills & Abilities
Exceptional relationship building and people management skills as well as the ability to prioritize, lead, and influence while working in fast-paced, ever-changing and demanding situations.
Track record of delivering multifaceted campaigns from strategy through execution
Excellent business planning and organizational skills
Strong leadership skills with ability to manage and motivate peers
Proven written and verbal communication skills
Conceptual, analytical skills and time management skills
Working Conditions
Hybrid work environment providing the flexibility and balance of a blend of remote work and onsite collaboration in office at Sleep Number's corporate Headquarters in Minneapolis, Minnesota. #PIQ
Wellbeing
Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.
By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.
Safety
Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.
EEO Statement
Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.
Americans with Disabilities Act (ADA)
It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.