MAGNOLIA PERSONNEL GROUP
Marketing - Social Media Manager, Brand
MAGNOLIA PERSONNEL GROUP, Waco, Texas, United States, 76796
SOCIAL MEDIA MANAGER, BRAND | JOB DESCRIPTION
SUMMARY
At Magnolia, the Social Media Manager, Brand is responsible for managing Magnolia's social channels. This position must have a deep understanding of all social media platforms, trends, and analytics, as well as experience in creating innovative social media content, campaigns, and strategies. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Senior Manager of Marketing, Digital Media and has supervisory responsibilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Oversee day-to-day management of social channels including content creation, copywriting, community management, and publishing daily content, and managing calendars*Plan, develop, and create social media content and monitor approval process*Responsible for ensuring accurate and timely posting of approved social media content*Pitch creative and innovative content for social media platforms that inspires and builds meaningful connections with our audience, and encourages engagementAnalyze and report on performance across all social media platformsManage and develop direct reportsMonitors and manage social communities including guest facing engagement and commentsCreate content that aligns with brand strategy across media platformsMaintain social media schedule and calendar by account that includes creation and posting timelinesUtilize project management software to track all projects and manage through completionCreate and execute a thorough plan to ensure a robust library of social content consisting of photos and videos*Coordinate with marketing and social media teams to ensure consistent messaging across accountsCoordinate with cross-functional teams to ensure connected story telling through planning and production of contentReport on account performance quarterlyPerform other duties as assigned*Metrics evaluated on Performance Review
COMPETENCIES
Teamwork: Foster a team environment supporting diversity, equity, inclusion, and belonging. Effectively evaluate team members' strengths and ensure members are operating in their strengths. Identify, communicate to, and train employees whose performance needs to improve.Critical Thinking: Evaluate and address problems quickly, efficiently, and effectively. Have an analytical and unbiased approach. Understand financial metrics, budgeting, and resource allocation to make decisions.Expertise: Maintain a thorough understanding of your area and each role in it to ensure all work is completed accurately and on time. Stay current on trends and advances in your field. Foster employees' abilities to become experts by connecting them with the resources and training needed.Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management. Establish communication channels between employees, management and guests. Utilize written and verbal communication skills to convey information effectively.Guest Focus: Establish and uphold a culture of exceptional guest engagement and service, setting a standard through exemplary leadership.Strategy and Goal Setting: Approach change with positivity and curiosity, leading through ambiguity. Break down team goals into daily or weekly goals, establish metrics, and communicate what actions employees must take to contribute to achieving these goals.Hard skills: Proficiency in Microsoft Office Suite required. Comprehensive understanding of social media platforms, trends, and creating content specific to each social platform (Instagram, Facebook, TikTok, Pinterest, X, LinkedIn, and YouTube) required. Proficiency in social media reporting and analytics required. Experience in Premiere Pro preferred.ELIGIBILITY QUALIFICATIONS
Bachelor's degree from a 4-year college or university preferred1-3 years of management experience and/or 5+ years of related work experience or a combination preferredExperience maintaining accounts across a wide range of social media platforms requiredPortfolio requiredRequired to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs requirePHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
ACKNOWLEDGEMENTS
Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.
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Pay Type Salary
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SUMMARY
At Magnolia, the Social Media Manager, Brand is responsible for managing Magnolia's social channels. This position must have a deep understanding of all social media platforms, trends, and analytics, as well as experience in creating innovative social media content, campaigns, and strategies. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Senior Manager of Marketing, Digital Media and has supervisory responsibilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Oversee day-to-day management of social channels including content creation, copywriting, community management, and publishing daily content, and managing calendars*Plan, develop, and create social media content and monitor approval process*Responsible for ensuring accurate and timely posting of approved social media content*Pitch creative and innovative content for social media platforms that inspires and builds meaningful connections with our audience, and encourages engagementAnalyze and report on performance across all social media platformsManage and develop direct reportsMonitors and manage social communities including guest facing engagement and commentsCreate content that aligns with brand strategy across media platformsMaintain social media schedule and calendar by account that includes creation and posting timelinesUtilize project management software to track all projects and manage through completionCreate and execute a thorough plan to ensure a robust library of social content consisting of photos and videos*Coordinate with marketing and social media teams to ensure consistent messaging across accountsCoordinate with cross-functional teams to ensure connected story telling through planning and production of contentReport on account performance quarterlyPerform other duties as assigned*Metrics evaluated on Performance Review
COMPETENCIES
Teamwork: Foster a team environment supporting diversity, equity, inclusion, and belonging. Effectively evaluate team members' strengths and ensure members are operating in their strengths. Identify, communicate to, and train employees whose performance needs to improve.Critical Thinking: Evaluate and address problems quickly, efficiently, and effectively. Have an analytical and unbiased approach. Understand financial metrics, budgeting, and resource allocation to make decisions.Expertise: Maintain a thorough understanding of your area and each role in it to ensure all work is completed accurately and on time. Stay current on trends and advances in your field. Foster employees' abilities to become experts by connecting them with the resources and training needed.Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management. Establish communication channels between employees, management and guests. Utilize written and verbal communication skills to convey information effectively.Guest Focus: Establish and uphold a culture of exceptional guest engagement and service, setting a standard through exemplary leadership.Strategy and Goal Setting: Approach change with positivity and curiosity, leading through ambiguity. Break down team goals into daily or weekly goals, establish metrics, and communicate what actions employees must take to contribute to achieving these goals.Hard skills: Proficiency in Microsoft Office Suite required. Comprehensive understanding of social media platforms, trends, and creating content specific to each social platform (Instagram, Facebook, TikTok, Pinterest, X, LinkedIn, and YouTube) required. Proficiency in social media reporting and analytics required. Experience in Premiere Pro preferred.ELIGIBILITY QUALIFICATIONS
Bachelor's degree from a 4-year college or university preferred1-3 years of management experience and/or 5+ years of related work experience or a combination preferredExperience maintaining accounts across a wide range of social media platforms requiredPortfolio requiredRequired to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs requirePHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
ACKNOWLEDGEMENTS
Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.
Other details
Pay Type Salary
Apply Now