Equelle
Director of Product Marketing
Equelle, San Diego, California, United States, 92154
This range is provided by Equelle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Base pay range
$143,800.00/yr - $180,000.00/yrDirect message the job poster from EquelleHere at Equelle (www.equelle.com), we’re on a mission to change the conversation about how women 40+ should thrive. Every woman’s estrogen levels naturally decline with age, leading to the different stages of menopause, yet society still often treats this natural lifestage as a taboo medical condition. At Equelle, we believe women deserve open and honest conversation, high-quality education, and effective products to tackle the symptoms that come with estrogen decline. Equelle’s novel, plant-based ingredient, S-equol, is an innovative approach to estrogen decline symptom relief. S-equol has been scientifically studied for over 20 years, has been validated in three clinical trials and can provide relief to a range of symptoms like hot flashes, sleep, mood swings and more. Equelle is part of the Women’s Health portfolio within Pharmavite, which also include Uqora (www.uqora.com) and Bonafide Health (www.hellobonafide.com).Role OverviewWe are seeking a highly motivated and experienced
Director of Product Marketing
with business acumen and leadership skills to champion the commercial success of Equelle and ensure successful launches of our future product pipeline. The role requires developing a deep understanding of our product’s existing customers and prospects and the competitive market landscape in order to develop, implement, and evolve effective marketing strategies that achieve brand growth and profitability goals. This role also involves the understanding of healthcare practitioners and the acquisition and nurturing of HCPs to the brand and future pipeline.ResponsibilitiesProduct Performance Measurement and Active MonitoringAccountable for the present performance and future evolution of the Equelle brand.Actively monitor and report brand and product performance dashboards and KPIs to identify areas of opportunity and areas of improvement to leadership (US and Japan)Team Leadership & Cross-Functional LeadershipLead and mentor a high performance team of marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, HCP and more to support our brand marketing priorities and initiatives.Brand Positioning and MessagingResponsible for the targeting and positioning strategy and manage research and copy vendors to create jobs to be done, brand/product positioning and messagingClosely collaborate with growth, lifecycle, website and CS teams to support brand and product marketing initiativesProduct Claim Evolution and New ProductsClosely collaborate with Operations, Science and R&D teams to evolve product claims and innovations programConduct market research and competitive intelligence and develop positioning, messaging and updated product playbooks for product enhancements (i.e. new claims)Marketing Enablement and ContentCreate and socialize integrated product campaign concepts and align timeline and efforts across teamsActively source messaging feedback from growth, lifecycle, website, and CS teams to update brand book and positioning and messaging strategy to improve effectivenessDevelop and oversee organic content strategy and creation including social media, website content, HCP content.Oversee the development and execution of healthcare provider marketing strategies to support brand adoption among HCPs, inclusive of messaging platform, educational resources, activation campaigns, etcManage team who executes marketing initiatives such as conferences, webinars, digital advertising, e-mail marketing, and other initiatives to create awareness and recommendations from HCPsQualificationsBachelor's degree required, MBA preferred10 years of hands-on product/ brand marketing experience within consumer goods, dietary supplements, CPG. Experience in D2C is a must and experience in subscription business is a plusExperience creating, evolving, socializing, and implementing product positioning and messagingProven experience growing established products and launching new onesExcellent operational and day-to-day project management skills – you should be able to operate independently and prioritize and execute multiple projects simultaneously in a fast-paced environmentStrong analytical skills - ability to synthesize data to support strategic planning and effectively interpret and communicate data to and from stakeholders of all levelsScientific literacy – confident reading, understanding, and interpreting clinical studies and technical medical informationExperience effectively leading direct reports and cross-functional teams and managing external vendorsExcellent written and verbal communication skills – including excellent presentation skillsKnowledge of and experience successfully navigating the medical, legal and regulatory review process pertaining to dietary supplements and healthcare marketing a plusStrong interest in women's health and a belief in Equelle's mission.Location and Work ModelOur team is operating in a hybrid work model and this role will have the flexibility to work remotely part of the time and in our physical office in La Jolla two days a week (Wed-Thurs). There is a strong preference for a San Diego based candidate willing to meet this hybrid requirement. Exceptional candidates may be considered for fully remote positions; PST working hours and travel to San Diego, CA will be required.Compensation and BenefitsWe are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. This package includes:(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)Annual performance bonusFlexible PTO policy11 paid holidays per yearMedical, Dental, Vision benefits with generous employer contributionHealth and Dependent Care HSA/FSA401K with employer matchPet InsuranceWellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature MadeParental Leave Policy for employees with 1 year+ of serviceNew Hire office stipendTraining and Development opportunitiesInclusivity at Equelle and UqoraDiversity and inclusion are a priority for us. At Equelle, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!DisclaimerThe above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.Seniority level
Seniority level Mid-Senior levelEmployment type
Employment type Full-timeJob function
Job function Marketing, Product Management, and ManagementIndustries Wellness and Fitness Services and Retail Health and Personal Care ProductsReferrals increase your chances of interviewing at Equelle by 2xInferred from the description for this job
Medical insuranceVision insurance401(k)Paid maternity leavePaid paternity leaveGet notified about new Director of Product Marketing jobs in
San Diego Metropolitan Area .Director eCommerce Marketing - Genomics / Life Sciences We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Base pay range
$143,800.00/yr - $180,000.00/yrDirect message the job poster from EquelleHere at Equelle (www.equelle.com), we’re on a mission to change the conversation about how women 40+ should thrive. Every woman’s estrogen levels naturally decline with age, leading to the different stages of menopause, yet society still often treats this natural lifestage as a taboo medical condition. At Equelle, we believe women deserve open and honest conversation, high-quality education, and effective products to tackle the symptoms that come with estrogen decline. Equelle’s novel, plant-based ingredient, S-equol, is an innovative approach to estrogen decline symptom relief. S-equol has been scientifically studied for over 20 years, has been validated in three clinical trials and can provide relief to a range of symptoms like hot flashes, sleep, mood swings and more. Equelle is part of the Women’s Health portfolio within Pharmavite, which also include Uqora (www.uqora.com) and Bonafide Health (www.hellobonafide.com).Role OverviewWe are seeking a highly motivated and experienced
Director of Product Marketing
with business acumen and leadership skills to champion the commercial success of Equelle and ensure successful launches of our future product pipeline. The role requires developing a deep understanding of our product’s existing customers and prospects and the competitive market landscape in order to develop, implement, and evolve effective marketing strategies that achieve brand growth and profitability goals. This role also involves the understanding of healthcare practitioners and the acquisition and nurturing of HCPs to the brand and future pipeline.ResponsibilitiesProduct Performance Measurement and Active MonitoringAccountable for the present performance and future evolution of the Equelle brand.Actively monitor and report brand and product performance dashboards and KPIs to identify areas of opportunity and areas of improvement to leadership (US and Japan)Team Leadership & Cross-Functional LeadershipLead and mentor a high performance team of marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, HCP and more to support our brand marketing priorities and initiatives.Brand Positioning and MessagingResponsible for the targeting and positioning strategy and manage research and copy vendors to create jobs to be done, brand/product positioning and messagingClosely collaborate with growth, lifecycle, website and CS teams to support brand and product marketing initiativesProduct Claim Evolution and New ProductsClosely collaborate with Operations, Science and R&D teams to evolve product claims and innovations programConduct market research and competitive intelligence and develop positioning, messaging and updated product playbooks for product enhancements (i.e. new claims)Marketing Enablement and ContentCreate and socialize integrated product campaign concepts and align timeline and efforts across teamsActively source messaging feedback from growth, lifecycle, website, and CS teams to update brand book and positioning and messaging strategy to improve effectivenessDevelop and oversee organic content strategy and creation including social media, website content, HCP content.Oversee the development and execution of healthcare provider marketing strategies to support brand adoption among HCPs, inclusive of messaging platform, educational resources, activation campaigns, etcManage team who executes marketing initiatives such as conferences, webinars, digital advertising, e-mail marketing, and other initiatives to create awareness and recommendations from HCPsQualificationsBachelor's degree required, MBA preferred10 years of hands-on product/ brand marketing experience within consumer goods, dietary supplements, CPG. Experience in D2C is a must and experience in subscription business is a plusExperience creating, evolving, socializing, and implementing product positioning and messagingProven experience growing established products and launching new onesExcellent operational and day-to-day project management skills – you should be able to operate independently and prioritize and execute multiple projects simultaneously in a fast-paced environmentStrong analytical skills - ability to synthesize data to support strategic planning and effectively interpret and communicate data to and from stakeholders of all levelsScientific literacy – confident reading, understanding, and interpreting clinical studies and technical medical informationExperience effectively leading direct reports and cross-functional teams and managing external vendorsExcellent written and verbal communication skills – including excellent presentation skillsKnowledge of and experience successfully navigating the medical, legal and regulatory review process pertaining to dietary supplements and healthcare marketing a plusStrong interest in women's health and a belief in Equelle's mission.Location and Work ModelOur team is operating in a hybrid work model and this role will have the flexibility to work remotely part of the time and in our physical office in La Jolla two days a week (Wed-Thurs). There is a strong preference for a San Diego based candidate willing to meet this hybrid requirement. Exceptional candidates may be considered for fully remote positions; PST working hours and travel to San Diego, CA will be required.Compensation and BenefitsWe are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. This package includes:(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)Annual performance bonusFlexible PTO policy11 paid holidays per yearMedical, Dental, Vision benefits with generous employer contributionHealth and Dependent Care HSA/FSA401K with employer matchPet InsuranceWellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature MadeParental Leave Policy for employees with 1 year+ of serviceNew Hire office stipendTraining and Development opportunitiesInclusivity at Equelle and UqoraDiversity and inclusion are a priority for us. At Equelle, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!DisclaimerThe above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.Seniority level
Seniority level Mid-Senior levelEmployment type
Employment type Full-timeJob function
Job function Marketing, Product Management, and ManagementIndustries Wellness and Fitness Services and Retail Health and Personal Care ProductsReferrals increase your chances of interviewing at Equelle by 2xInferred from the description for this job
Medical insuranceVision insurance401(k)Paid maternity leavePaid paternity leaveGet notified about new Director of Product Marketing jobs in
San Diego Metropolitan Area .Director eCommerce Marketing - Genomics / Life Sciences We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr