Morton Salt
B2B Marketing Manager
Morton Salt, Overland Park, Kansas, United States, 66213
Morton Salt is an iconic, 175-year-old company with a strong heritage and a bright future. We help unlock the flavors in food, make roads and sidewalks safer, improve the water in baths, pools, and homes, and keep businesses and industries running. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us. By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.
Job Summary
Supports the North American B2B business in creating and securing demand for products across North America. Leads a cross-functional team through business planning and execution activities to position the business to achieve its short-term and long-term business results. Partners with Sales Leadership to ensure that market and customer requirements are integrated into business and operational plans. Acts as a steward of the B2B P&L and initiates corrective actions or initiatives to drive overall improvements.
Duties and Responsibilities
Business Strategy & Execution
Partner with sales and other cross-functional team members to build and execute on strategies to achieve desired business and market objectives for this $300MM Net Sales business.Align resources and lead cross-functional team to execute against strategies and tactics.Function as the steward of the B2B P&L in cross-functional decision making to ensure that optimal solutions are pursued that balance the variety of considerations needed.Manage performance and work closely with senior functional leaders to overcome barriers to achieve desired business goals.Business Development
Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance.Support the overall volume needs of the business through a dedicated effort to identify and quantify the potential customer pools both regionally and by industry.Create the materials needed to attain new business, inclusive of trade show materials, sell sheets, etc. and coordinate larger show participation, such as IFT.Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth.Leads all commercialization efforts to ensure the B2B Sales & Marketing organization delivers against its growth commitments and portfolio expansion initiatives.Establish and report against key performance metrics, addressing any gaps to budget and future commitments.Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning.Innovation
Responsible for B2B innovation projects from concept development through execution and customer sell-in and in-market performance.Develop and manage innovation pipeline, ensuring portfolio value is aligned with corporate short-term and long-term goals.Work with senior functional leaders to forecast capabilities and resources needed to execute against innovation pipeline.Build and Protect Long-Term Brand Equity in B2B key segments.
Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership.Develop a clear brand vision, positioning, promise, goals and strategy.Create communication vehicles and sales tools that convey brand value and justify selling price premiums.Measure performance and implement improvement measures to achieve desired customer experience.Pricing Strategy Development, Planning & Performance
Provide strategic direction and collaborate with the pricing team to develop and optimize pricing architectures, strategies and plans by Non-food B2B market segment.Integrate pricing strategies and plans into product strategies and plans.Monitor the impact of pricing actions with regards to overall business and financial performance.Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan.Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks.
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.
Job Summary
Supports the North American B2B business in creating and securing demand for products across North America. Leads a cross-functional team through business planning and execution activities to position the business to achieve its short-term and long-term business results. Partners with Sales Leadership to ensure that market and customer requirements are integrated into business and operational plans. Acts as a steward of the B2B P&L and initiates corrective actions or initiatives to drive overall improvements.
Duties and Responsibilities
Business Strategy & Execution
Partner with sales and other cross-functional team members to build and execute on strategies to achieve desired business and market objectives for this $300MM Net Sales business.Align resources and lead cross-functional team to execute against strategies and tactics.Function as the steward of the B2B P&L in cross-functional decision making to ensure that optimal solutions are pursued that balance the variety of considerations needed.Manage performance and work closely with senior functional leaders to overcome barriers to achieve desired business goals.Business Development
Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance.Support the overall volume needs of the business through a dedicated effort to identify and quantify the potential customer pools both regionally and by industry.Create the materials needed to attain new business, inclusive of trade show materials, sell sheets, etc. and coordinate larger show participation, such as IFT.Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth.Leads all commercialization efforts to ensure the B2B Sales & Marketing organization delivers against its growth commitments and portfolio expansion initiatives.Establish and report against key performance metrics, addressing any gaps to budget and future commitments.Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning.Innovation
Responsible for B2B innovation projects from concept development through execution and customer sell-in and in-market performance.Develop and manage innovation pipeline, ensuring portfolio value is aligned with corporate short-term and long-term goals.Work with senior functional leaders to forecast capabilities and resources needed to execute against innovation pipeline.Build and Protect Long-Term Brand Equity in B2B key segments.
Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership.Develop a clear brand vision, positioning, promise, goals and strategy.Create communication vehicles and sales tools that convey brand value and justify selling price premiums.Measure performance and implement improvement measures to achieve desired customer experience.Pricing Strategy Development, Planning & Performance
Provide strategic direction and collaborate with the pricing team to develop and optimize pricing architectures, strategies and plans by Non-food B2B market segment.Integrate pricing strategies and plans into product strategies and plans.Monitor the impact of pricing actions with regards to overall business and financial performance.Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan.Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks.
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.