Logo
AEG

Director of Digital Media

AEG, Bloomington, Illinois, us, 61791


Job Title:

Director of Digital Media

Location:

Bloomington, IL

Company Name:

Bloomington Bison

Type:

Full Time/Experienced

JOB SUMMARY

The Bloomington Bison's Director of Digital Media will be the go-to person for organizing and overseeing the execution of all aspects of marketing for the Bloomington Bison brand. This person will run all social media channels, create paid advertisements, and be responsible for bringing the digital voice of the Bloomington Bison to life in fun and creative ways

ABOUT THE BISON

Heading into the organization's inaugural ECHL season, the Bloomington Bison serve as the proud "AA" affiliate of the NHL's New York Rangers and the AHL's Hartford Wolfpack. The Bison play all home games at Grossinger Motors Arena in Bloomington, IL.

SPECIFIC DUTIES AND RESPONSIBILITIESCreate and oversee day-to-day social copywriting and publishing on Bloomington Bison social media platformsOversee the strategy, management, and maintenance of bloomingtonbisonhockey.comWork with Graphic Designer on graphical assets and templates for a variety of digital and print projectsCreate original content for social platforms, including the creation/editing of photos, videos, and graphicsProvide game coverage for all home and road gamesWork with third-party companies on digital advertising and initiativesCreate and implement overall content and marketing strategies for all departmentsWork with sponsorship to create proposals for digital and social activationsPlan, create and execute sponsored digital contentOversee brand creative style and check that all assets created follow brand guidelinesMonitor social platforms and engage in communication with fansManage paid advertising campaigns on all social platformsAlignment with overall organizational and departmental revenue objectives and strategiesAbility to seek out new, innovative ways to build and expand our brandOther duties as assignedTraining, Skills, and Experience:

Bachelor's Degree requiredMinimum 2 years of experience, sports preferredExperience with photo and video editing software is required (Adobe Creative Suite)Experience in digital/social media, content creation, and paid advertisingRequired to perform duties with limited supervision and will be required to make significant independent decisionsDemonstrated experience working with social media platforms, their demographics, analytics, etc.Strong knowledge of social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube)Ability to work in a fast-paced environment while juggling multiple tasks at onceExcellent organizational and time management skills are requiredStrong written and verbal communication skillsMust commit to working long and unusual hours, including evenings, weekends and holidays

We offer a competitive salary and benefits package while providing our employees with an environment in which they can thrive and be part of a winning team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.