Michael Page
Marketing Director - CPG (Chinese Speaking) - Los Angeles
Michael Page, City Of Industry, California, us, 91715
As the Marketing Director, you will play a pivotal role in shaping and executing our marketing strategies across brand and category levels. You will oversee a team dedicated to enhancing brand equity, driving category growth, and creating compelling consumer experiences. This role reports directly to the VP of Marketing and collaborates closely with cross-functional teams including Product Development, Sales, and Operations.
Make your application after reading the following skill and qualification requirements for this position.Client DetailsWe are a dynamic and innovative food company committed to providing high-quality, delicious products to consumers worldwide. Our mission is to transform the way people experience food through creativity, sustainability, and exceptional taste. As we continue to grow, we are seeking a talented Marketing Director to lead our brand and category marketing teams.DescriptionBrand Strategy and Development:Develop and implement comprehensive brand strategies that resonate with our target audience and align with business objectives.Define brand positioning, messaging, and voice to ensure consistency across all channels and touchpoints.Monitor market trends, competitor activities, and consumer insights to continually refine and strengthen brand presence.
Category Marketing Leadership:Lead the development and execution of category-specific marketing plans to drive growth and market share.Collaborate with Product Development to launch new products, conducting market research, and defining product positioning.Implement promotional strategies, pricing initiatives, and shopper marketing programs to optimize category performance.
Cross-Functional Collaboration:Work closely with Sales to develop effective trade marketing programs and ensure alignment between marketing initiatives and sales objectives.Partner with Operations to ensure seamless execution of marketing campaigns and initiatives, optimizing supply chain efficiencies where applicable.Collaborate with external agencies and vendors to execute marketing campaigns on time and within budget.
Team Leadership and Development:Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.Provide mentorship and professional development opportunities to team members, encouraging continuous learning and growth.
Performance Measurement and Reporting:Define KPIs for brand and category marketing initiatives, regularly tracking and analyzing performance metrics.Provide insightful reporting and recommendations to senior management based on campaign results and market insights.
ProfileMust be fluent in MandarinBachelor's degree in Marketing, Business Administration, or related field; MBA preferred.Proven experience (10+ years) in a senior marketing role within the food or consumer goods industry, with a focus on brand management and category marketing.Demonstrated success in developing and executing strategic marketing plans that drive brand growth and increase market share.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Excellent leadership and communication skills, with the ability to inspire and motivate a diverse team.Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities effectively.Not for New York City Applicants.Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.Job OfferBenefits:Competitive salaryHybrid position based out of LA officeComprehensive benefits package including health, dental, and vision insurance.401(k) retirement plan with employer match.Opportunities for career advancement and professional development.MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
Make your application after reading the following skill and qualification requirements for this position.Client DetailsWe are a dynamic and innovative food company committed to providing high-quality, delicious products to consumers worldwide. Our mission is to transform the way people experience food through creativity, sustainability, and exceptional taste. As we continue to grow, we are seeking a talented Marketing Director to lead our brand and category marketing teams.DescriptionBrand Strategy and Development:Develop and implement comprehensive brand strategies that resonate with our target audience and align with business objectives.Define brand positioning, messaging, and voice to ensure consistency across all channels and touchpoints.Monitor market trends, competitor activities, and consumer insights to continually refine and strengthen brand presence.
Category Marketing Leadership:Lead the development and execution of category-specific marketing plans to drive growth and market share.Collaborate with Product Development to launch new products, conducting market research, and defining product positioning.Implement promotional strategies, pricing initiatives, and shopper marketing programs to optimize category performance.
Cross-Functional Collaboration:Work closely with Sales to develop effective trade marketing programs and ensure alignment between marketing initiatives and sales objectives.Partner with Operations to ensure seamless execution of marketing campaigns and initiatives, optimizing supply chain efficiencies where applicable.Collaborate with external agencies and vendors to execute marketing campaigns on time and within budget.
Team Leadership and Development:Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.Provide mentorship and professional development opportunities to team members, encouraging continuous learning and growth.
Performance Measurement and Reporting:Define KPIs for brand and category marketing initiatives, regularly tracking and analyzing performance metrics.Provide insightful reporting and recommendations to senior management based on campaign results and market insights.
ProfileMust be fluent in MandarinBachelor's degree in Marketing, Business Administration, or related field; MBA preferred.Proven experience (10+ years) in a senior marketing role within the food or consumer goods industry, with a focus on brand management and category marketing.Demonstrated success in developing and executing strategic marketing plans that drive brand growth and increase market share.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Excellent leadership and communication skills, with the ability to inspire and motivate a diverse team.Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities effectively.Not for New York City Applicants.Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.Job OfferBenefits:Competitive salaryHybrid position based out of LA officeComprehensive benefits package including health, dental, and vision insurance.401(k) retirement plan with employer match.Opportunities for career advancement and professional development.MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.