biBERK Insurance Services
Marketing Lead, Brand and Product Marketing Manager -THREE
biBERK Insurance Services, Omaha, Nebraska, us, 68197
THREE is a growing insurance provider that sells a unique and straightforward insurance policy to small businesses - from restaurants, to electricians, to consultants - covering them against property risks (e.g. fire, theft, flood), lawsuits, and more. It was born out of and remains part of Berkshire Hathaway, one of the most respected companies in the world. At THREE, you'll join a team of experienced insurance operators that chooses to run lean and promotes autonomy.
We are looking for a Marketing Lead who will serve as the Brand and Product Marketing Manager.
Responsibilities
Become an expert on THREE's product and positioning in comparison to standard small commercial insurance providers.Build a comprehensive understanding of the small commercial insurance landscape and stay up-to-date with industry trends.Establish and continually refine a customer feedback strategy using sales intelligence, surveys, and market research.Messaging and Content Direction:Shape and formalize THREE's messaging framework, working closely with product sales, and customer service teams to align messaging and ensure it reflects customer needs and our unique product offering.Direct production of marketing content to support policyholder prospecting and ongoing agency partner engagement.Ensure all content adheres to brand and regulatory compliance standards.Manage relationships with external marketing agencies and advertising partners.Serve as the liaison between the sales, product, compliance, and external partners to ensure coordination and project execution.Track marketing projects to completion, enforcing transparency and accountability.Qualifications
7-10 years of experience, preferably in B2B setting and/or with exposure to financial products or in other regulated industry.Capable of overseeing multiple projects simultaneously, demonstrating excellent organizational skills, clear communication, and diligent follow-upEvidence-based and data-driven, supported by a well-developed sense of tast and intuition to inform brand and content recommendations.Proficient in Excel, with a general understanding of digital marketing platforms and fundamental concepts.Adaptable and resourceful, able to take on varied responsibilities and thrive in a dynamic, scale-up environment.
In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The starting salary range for this position is $110,000 to $135,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.
We are looking for a Marketing Lead who will serve as the Brand and Product Marketing Manager.
Responsibilities
Become an expert on THREE's product and positioning in comparison to standard small commercial insurance providers.Build a comprehensive understanding of the small commercial insurance landscape and stay up-to-date with industry trends.Establish and continually refine a customer feedback strategy using sales intelligence, surveys, and market research.Messaging and Content Direction:Shape and formalize THREE's messaging framework, working closely with product sales, and customer service teams to align messaging and ensure it reflects customer needs and our unique product offering.Direct production of marketing content to support policyholder prospecting and ongoing agency partner engagement.Ensure all content adheres to brand and regulatory compliance standards.Manage relationships with external marketing agencies and advertising partners.Serve as the liaison between the sales, product, compliance, and external partners to ensure coordination and project execution.Track marketing projects to completion, enforcing transparency and accountability.Qualifications
7-10 years of experience, preferably in B2B setting and/or with exposure to financial products or in other regulated industry.Capable of overseeing multiple projects simultaneously, demonstrating excellent organizational skills, clear communication, and diligent follow-upEvidence-based and data-driven, supported by a well-developed sense of tast and intuition to inform brand and content recommendations.Proficient in Excel, with a general understanding of digital marketing platforms and fundamental concepts.Adaptable and resourceful, able to take on varied responsibilities and thrive in a dynamic, scale-up environment.
In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The starting salary range for this position is $110,000 to $135,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.