Alleset, Inc.
Marketing Manager
Alleset, Inc., Flowery Branch, Georgia, United States, 30542
We’re looking for the type of person who likes to start their day with a passion – to protect healthcare providers, patients, and surgical equipment. Each day, we strive to make a difference. It’s what gets us up in the morning. Our most significant strategic advantage lies in our global team's diversity, knowledge, experience, and dedication. We believe innovation is what pushes healthcare forward. And people like you are essential to help create that change.
Invenio seeks a professional Operations Manager to coordinate and oversee our organization’s operations. The specific duties of an Operations Manager include formulating strategy, improving performance, procuring material and resources, and securing compliance. You should be ready to mentor your team members, find ways to increase the quality of customer service and implement best practices across all levels.
Purpose:
The purpose of this document is to define the responsibility and qualifications of the Marketing Manager
Equipment:Computer / PhoneResponsibilities:Develop and execute a cohesive content strategy aligned with company goals, focusing on enhancing digital presence, engagement, and lead conversion.Collaborate cross-functionally with marketing, sales, and design teams to strategize and produce compelling website content, ensuring consistency in style and layout.Utilize data-driven insights from content marketing analytics to identify trends and anticipate customer preferences and behaviors.Create and manage a comprehensive content editorial calendar, scheduling targeted marketing campaigns, press releases, feature articles, and brochure content.Generate compelling content for website pages, blog posts, social media platforms, and newsletters, catering to both stakeholder requirements and audience interests.Plan and implement effective email marketing campaigns aimed at nurturing customer interest in company products and services.Conduct thorough keyword research and optimize content according to SEO best practices to enhance online visibility and organic search rankings.Edit, proofread, and refine content as necessary to maintain quality and alignment with brand standards.Evaluate and measure the performance of content and marketing strategies against organizational objectives and key performance indicators (KPIs).Assist in developing branding materials and tools for tradeshows and events to strengthen brand presence and visibility.Lead the execution of marketing programs from inception to completion, fostering collaboration among stakeholders and leveraging internal processes effectively.Collect and analyze consumer behavior data such as web traffic, email click-through rates (CTRs), and LinkedIn engagement to inform content and marketing strategies.Understand and integrate Voice of Customer (VOC) insights to empathize with customer pain points and identify unmet product needs, enhancing marketing effectiveness.Qualifications/Education:A bachelor’s degree in marketing, communications or related field is required.Four+ years of related marketing or communications work.Knowledge in the health care/ medical industry preferred.Competence as a creative writer with an eye for great emails, landing pages and content development.Strong project management skillsDemonstrated proficiency with content writing, social media applications, such as LinkedIn and TwitterPossess search engines, web analytics, and business research tools acumenAdequate knowledge of data collection methods (polls, focus groups, surveys etc.)Strong communication and presentation skillsWorking knowledge with CRM programsSolid computer skills, including MS Excel, InDesign, web analyticsProficiency with SEO/SEM campaignsAbility to travel as necessary
Top of Form
Bottom of Form
Physical Demands:Sitting:
The position involves prolonged periods of sitting at a desk or in meetings.Standing:
Occasional standing may be required during presentations, meetings, or events.Walking:
Ability to move around the office environment or to various meeting locations.Lifting:
Occasional lifting of marketing materials or event supplies, typically up to 20 pounds.Manual Dexterity:
Use of hands for typing, writing, and handling marketing collateral.Vision:
Visual acuity to review and analyze marketing materials, presentations, and data.Hearing:
Ability to hear and participate in conversations, both in person and over the phone.Travel:
Some travel may be required for meetings, conferences, or events.
Invenio is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
Invenio is committed to working with and providing reasonable accommodations for disabled individuals. Please let your recruiter know if you need accommodation at any point during the interview process.
About Invenio:
Headquartered near Atlanta, Georgia, Invenio is a global manufacturer of healthcare products. We offer an industry-leading portfolio of high-quality, cost-effective, consumable medical products and unparalleled support services. We design, develop, and manufacture products and services that protect the patient, healthcare provider, and surgical equipment.
Invenio seeks a professional Operations Manager to coordinate and oversee our organization’s operations. The specific duties of an Operations Manager include formulating strategy, improving performance, procuring material and resources, and securing compliance. You should be ready to mentor your team members, find ways to increase the quality of customer service and implement best practices across all levels.
Purpose:
The purpose of this document is to define the responsibility and qualifications of the Marketing Manager
Equipment:Computer / PhoneResponsibilities:Develop and execute a cohesive content strategy aligned with company goals, focusing on enhancing digital presence, engagement, and lead conversion.Collaborate cross-functionally with marketing, sales, and design teams to strategize and produce compelling website content, ensuring consistency in style and layout.Utilize data-driven insights from content marketing analytics to identify trends and anticipate customer preferences and behaviors.Create and manage a comprehensive content editorial calendar, scheduling targeted marketing campaigns, press releases, feature articles, and brochure content.Generate compelling content for website pages, blog posts, social media platforms, and newsletters, catering to both stakeholder requirements and audience interests.Plan and implement effective email marketing campaigns aimed at nurturing customer interest in company products and services.Conduct thorough keyword research and optimize content according to SEO best practices to enhance online visibility and organic search rankings.Edit, proofread, and refine content as necessary to maintain quality and alignment with brand standards.Evaluate and measure the performance of content and marketing strategies against organizational objectives and key performance indicators (KPIs).Assist in developing branding materials and tools for tradeshows and events to strengthen brand presence and visibility.Lead the execution of marketing programs from inception to completion, fostering collaboration among stakeholders and leveraging internal processes effectively.Collect and analyze consumer behavior data such as web traffic, email click-through rates (CTRs), and LinkedIn engagement to inform content and marketing strategies.Understand and integrate Voice of Customer (VOC) insights to empathize with customer pain points and identify unmet product needs, enhancing marketing effectiveness.Qualifications/Education:A bachelor’s degree in marketing, communications or related field is required.Four+ years of related marketing or communications work.Knowledge in the health care/ medical industry preferred.Competence as a creative writer with an eye for great emails, landing pages and content development.Strong project management skillsDemonstrated proficiency with content writing, social media applications, such as LinkedIn and TwitterPossess search engines, web analytics, and business research tools acumenAdequate knowledge of data collection methods (polls, focus groups, surveys etc.)Strong communication and presentation skillsWorking knowledge with CRM programsSolid computer skills, including MS Excel, InDesign, web analyticsProficiency with SEO/SEM campaignsAbility to travel as necessary
Top of Form
Bottom of Form
Physical Demands:Sitting:
The position involves prolonged periods of sitting at a desk or in meetings.Standing:
Occasional standing may be required during presentations, meetings, or events.Walking:
Ability to move around the office environment or to various meeting locations.Lifting:
Occasional lifting of marketing materials or event supplies, typically up to 20 pounds.Manual Dexterity:
Use of hands for typing, writing, and handling marketing collateral.Vision:
Visual acuity to review and analyze marketing materials, presentations, and data.Hearing:
Ability to hear and participate in conversations, both in person and over the phone.Travel:
Some travel may be required for meetings, conferences, or events.
Invenio is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
Invenio is committed to working with and providing reasonable accommodations for disabled individuals. Please let your recruiter know if you need accommodation at any point during the interview process.
About Invenio:
Headquartered near Atlanta, Georgia, Invenio is a global manufacturer of healthcare products. We offer an industry-leading portfolio of high-quality, cost-effective, consumable medical products and unparalleled support services. We design, develop, and manufacture products and services that protect the patient, healthcare provider, and surgical equipment.