Ropeswing Hospitality Group
Marketing & Communications Manager at Blake Street House
Ropeswing Hospitality Group, Bentonville, Arkansas, United States, 72712
What You'll Do
The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members informed and engaged within the BlakeSt community. The Marketing & Communications Manager will analyze data to better understand various audience segments and develop appropriate communication plans for each.Pay:
Commensurate with experience.Benefits/Perks:
Medical, Dental, Vision Benefits for Full-Time Employees.401k match for Full-Time/Part-Time Employees after 2 months of service (must be 21 years or older).Employer paid Short-Term/Long-Term Disability and Life Insurance benefits.Employee Assistance Program, Bicycle Share Program.50% discount at Ropeswing establishments for employees and up to 1 guest.Access to Blake Street House Gym and other amenities.Additional details concerning Benefits/Perks will be provided at time of employment.Responsibilities
Evaluate current market trends and needs to establish marketing initiatives that promote sales.Work with the Director of Membership to create audience segments in the CRM platform. Craft appropriate messaging directly to those segments.Conduct monthly ad and marketing analytics reports to determine where people are visiting from, what pages they are visiting, identify our audience, and strategize how to reach them.In collaboration with the Director of Membership, create and manage supporting frameworks for membership strategy initiatives.Compose and analyze internal communications for Members, and ensure that messages, whether negative or positive, are communicated in the most effective way possible.Attend Member events and speak with Team members and Department Directors to collect story ideas, event details and updates for Members.Write and publish editorial articles, referred to internally as “Stories from Our Community”, and publish accordingly in the relevant platforms.Plan social media strategy to reach new audiences. Use social media ads to target new Members.Strategize on community engagement and outreach opportunities, and attend industry events to ensure that BlakeSt is represented to drive sales.Conduct regular evaluations of the BlakeSt brand, and any sub-brands, to ensure they are always represented as the leaders in the market.Assist the operations team in the development of sub-brands and graphics for concepts such as the annual backyard transformations and pop-up bars.Connect with event presenters, artists, etc. for details on monthly events to ensure accuracy in copy.Write monthly event copy, design posters and flyers, and design and send weekly and monthly newsletters.Strategize marketing initiatives in collaboration with department heads to drive revenue in all departments, including Food & Beverage and Wellness.Coordinate photo shoots for social media, event promotion, and website.Conduct regular website updates.Recruit ambassadors to introduce new audiences to BlakeSt. Give ambassadors direction and keep them accountable for content production.Plays an active role in day-to-day management of House operations.Self-manage. Follow attendance policy, clock in/out appropriately, adhere to dress code, be proactive in accomplishing duties, and adhere to Company policies and procedures.All other duties as assigned by the Director of Membership.What You Need to Get the Job Done
Strong computer skills and the ability to monitor numerous software tasks.High energy, positive, professional attitude, takes pride in work.Strong writing/communications skills.Possesses strong qualities of integrity, credibility, and commitment to company mission.Possess a sales mentality to promote BlakeSt services and products.Excellent multitasking skills; strong organizational ability, time management and detail orientation.Must be able to work mornings, evenings, and weekends.Employment is contingent upon completion of a satisfactory background check.In our commitment to wellness in the community, Ropeswing is proud to offer a smoke-free environment for all of our guests and employees.
*Ropeswing is an Equal Opportunity Employer, and we value diversity. All employment is based on merit, qualification, and business need.*
The Marketing & Communications Manager will lead internal and external communication efforts. The position is instrumental in crafting effective external communication strategies to drive membership, food & drink, and wellness sales, and generate general interest in our brand. The position will lead internal communication to keep our Members informed and engaged within the BlakeSt community. The Marketing & Communications Manager will analyze data to better understand various audience segments and develop appropriate communication plans for each.Pay:
Commensurate with experience.Benefits/Perks:
Medical, Dental, Vision Benefits for Full-Time Employees.401k match for Full-Time/Part-Time Employees after 2 months of service (must be 21 years or older).Employer paid Short-Term/Long-Term Disability and Life Insurance benefits.Employee Assistance Program, Bicycle Share Program.50% discount at Ropeswing establishments for employees and up to 1 guest.Access to Blake Street House Gym and other amenities.Additional details concerning Benefits/Perks will be provided at time of employment.Responsibilities
Evaluate current market trends and needs to establish marketing initiatives that promote sales.Work with the Director of Membership to create audience segments in the CRM platform. Craft appropriate messaging directly to those segments.Conduct monthly ad and marketing analytics reports to determine where people are visiting from, what pages they are visiting, identify our audience, and strategize how to reach them.In collaboration with the Director of Membership, create and manage supporting frameworks for membership strategy initiatives.Compose and analyze internal communications for Members, and ensure that messages, whether negative or positive, are communicated in the most effective way possible.Attend Member events and speak with Team members and Department Directors to collect story ideas, event details and updates for Members.Write and publish editorial articles, referred to internally as “Stories from Our Community”, and publish accordingly in the relevant platforms.Plan social media strategy to reach new audiences. Use social media ads to target new Members.Strategize on community engagement and outreach opportunities, and attend industry events to ensure that BlakeSt is represented to drive sales.Conduct regular evaluations of the BlakeSt brand, and any sub-brands, to ensure they are always represented as the leaders in the market.Assist the operations team in the development of sub-brands and graphics for concepts such as the annual backyard transformations and pop-up bars.Connect with event presenters, artists, etc. for details on monthly events to ensure accuracy in copy.Write monthly event copy, design posters and flyers, and design and send weekly and monthly newsletters.Strategize marketing initiatives in collaboration with department heads to drive revenue in all departments, including Food & Beverage and Wellness.Coordinate photo shoots for social media, event promotion, and website.Conduct regular website updates.Recruit ambassadors to introduce new audiences to BlakeSt. Give ambassadors direction and keep them accountable for content production.Plays an active role in day-to-day management of House operations.Self-manage. Follow attendance policy, clock in/out appropriately, adhere to dress code, be proactive in accomplishing duties, and adhere to Company policies and procedures.All other duties as assigned by the Director of Membership.What You Need to Get the Job Done
Strong computer skills and the ability to monitor numerous software tasks.High energy, positive, professional attitude, takes pride in work.Strong writing/communications skills.Possesses strong qualities of integrity, credibility, and commitment to company mission.Possess a sales mentality to promote BlakeSt services and products.Excellent multitasking skills; strong organizational ability, time management and detail orientation.Must be able to work mornings, evenings, and weekends.Employment is contingent upon completion of a satisfactory background check.In our commitment to wellness in the community, Ropeswing is proud to offer a smoke-free environment for all of our guests and employees.
*Ropeswing is an Equal Opportunity Employer, and we value diversity. All employment is based on merit, qualification, and business need.*