University of California San Francisco
Associate Director, Brand Strategy and Marketing
University of California San Francisco, San Francisco, California, United States, 94199
As the Associate Director of Brand Strategy and Marketing for UCSF Health, you will play a crucial role in shaping and stewarding the UCSF Health brand, overseeing brand marketing initiatives and advertising, and ensuring alignment with organizational goals and objectives. This role requires a strategic thinker who is collaborative and highly organized, with a deep understanding of brand management, market research, customer segmentation, and media planning.
If you want to know about the requirements for this role, read on for all the relevant information.This is a remote position; however, we have a strong preference for candidates who reside in California.
The successful candidate will:Develop and implement strategies to strengthen the brand's position in the market.Direct creative advertising campaigns that effectively communicate the brand's message and value proposition to the target audience. This involves overseeing collaboration with media planners, external agencies, marketing strategy, and creative teams to ensure delivery of compelling content for various channels such as print, digital, TV, radio, and social media.Oversee media planning and buying to ensure use of the most effective media channels to reach the target audience. This includes allocating advertising budgets, briefing media partners, and tracking advertising spend as well as performance metrics.Use tools and analytics to test and measure the effectiveness of advertising campaigns and identify areas for improvement.Collaborate with other departments such as patient experience and communications to ensure brand consistency and alignment across all customer touchpoints. This involves communicating brand guidelines and providing support for brand-related initiatives.Establish brand identity guidelines to ensure consistency across all marketing materials and touchpoints. This includes elements such as logo usage, typography, color palette, imagery style, and tone of voice.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated brand marketing efforts.Have familiarity with the Bay Area population, health systems, and issues impacting consumer and providers' healthcare choices.Oversee market research efforts to gather insights into consumer behavior, market trends, and competitive landscape. This includes analyzing data from surveys, focus groups, and market studies to inform advertising strategies and campaign development.Manage vendor partners, including advertising and media agencies, in support of brand objectives.Serve as a prominent representative of the UCSF Health brand.Perform other duties as assigned.Some travel required.
The final salary and offer components are subject to additional approvals based on UC policy.Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement.The salary range for this position is $105,900 - $225,900 (Annual Rate).To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
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If you want to know about the requirements for this role, read on for all the relevant information.This is a remote position; however, we have a strong preference for candidates who reside in California.
The successful candidate will:Develop and implement strategies to strengthen the brand's position in the market.Direct creative advertising campaigns that effectively communicate the brand's message and value proposition to the target audience. This involves overseeing collaboration with media planners, external agencies, marketing strategy, and creative teams to ensure delivery of compelling content for various channels such as print, digital, TV, radio, and social media.Oversee media planning and buying to ensure use of the most effective media channels to reach the target audience. This includes allocating advertising budgets, briefing media partners, and tracking advertising spend as well as performance metrics.Use tools and analytics to test and measure the effectiveness of advertising campaigns and identify areas for improvement.Collaborate with other departments such as patient experience and communications to ensure brand consistency and alignment across all customer touchpoints. This involves communicating brand guidelines and providing support for brand-related initiatives.Establish brand identity guidelines to ensure consistency across all marketing materials and touchpoints. This includes elements such as logo usage, typography, color palette, imagery style, and tone of voice.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated brand marketing efforts.Have familiarity with the Bay Area population, health systems, and issues impacting consumer and providers' healthcare choices.Oversee market research efforts to gather insights into consumer behavior, market trends, and competitive landscape. This includes analyzing data from surveys, focus groups, and market studies to inform advertising strategies and campaign development.Manage vendor partners, including advertising and media agencies, in support of brand objectives.Serve as a prominent representative of the UCSF Health brand.Perform other duties as assigned.Some travel required.
The final salary and offer components are subject to additional approvals based on UC policy.Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement.The salary range for this position is $105,900 - $225,900 (Annual Rate).To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
#J-18808-Ljbffr