University of California - San Francisco Campus and Health
Associate Director, Brand Strategy and Marketing
University of California - San Francisco Campus and Health, San Francisco, California, United States, 94199
Associate Director, Brand Strategy and Marketing
Learn more about the general tasks related to this opportunity below, as well as required skills.MarketingFull Time79852BRJob SummaryAs the Associate Director of Brand Strategy and Marketing for UCSF Health, you will play a crucial role in shaping and stewarding the UCSF Health brand, overseeing brand marketing initiatives and advertising, and ensuring alignment with organizational goals and objectives. This role requires a strategic thinker who is collaborative and highly organized, with a deep understanding of brand management, market research, customer segmentation, and media planning.This is a remote position; however, we have a strong preference for candidates who reside in California.The successful candidate will:Develop and implement strategies to strengthen the brand's position in market.Direct creative advertising campaigns that effectively communicate the brand's message and value proposition to the target audience.Oversee media planning and buying to ensure use of the most effective media channels to reach the target audience.Use tools and analytics to test and measure the effectiveness of advertising campaigns and identify areas for improvement.Collaborate with other departments to ensure brand consistency and alignment across all customer touchpoints.Establish brand identity guidelines to ensure consistency across all marketing materials and touchpoints.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications.Have familiarity with the Bay Area population, health systems, and issues impacting consumer and providers' healthcare choices.Oversee market research efforts to gather insights into consumer behavior, market trends, and competitive landscape.Manage vendor partners, including advertising and media agencies, in support of brand objectives.Serve as a prominent representative of the UCSF Health brand.Perform other duties as assigned.Some travel required.The final salary and offer components are subject to additional approvals based on UC policy.Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF.The salary range for this position is $105,900 - $225,900 (Annual Rate).To learn more about the benefits of working at UCSF, please visit: UCSF BenefitsDepartment DescriptionUCSF Health Marketing raises the profile of UCSF Health, improves professional recognition, and helps foster sustainable growth by clearly and consistently communicating why UCSF is the best place to come for care.Required QualificationsBachelor's degree in marketing, communications or related field.12 years' experience in a marketing or communications role, ideally with a brand purview.Strong skills in strategic planning and organizing resources.Solid knowledge of marketing principles and best practices.Strong interpersonal communication skills.Ability to manage competing priorities and execute quickly and accurately.Skilled presenter with ability to develop impactful presentations.Excellent market research and analytical skills.Strong skills to produce results within budget and time constraints.Preferred QualificationsFive (5) years' management experience.Health care experience.Agency experience.About UCSFAt UCSF Health, our mission of innovative patient care, advanced technology, and pioneering research is redefining what's possible for the patients we serve. Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report.Pride ValuesUCSF is a diverse community committed to professionalism, respect, integrity, diversity, and excellence. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to equity.Equal Employment OpportunityThe University of California San Francisco is an Equal Opportunity/Affirmative Action Employer.OrganizationHealthJob Code and Payroll Title000471 MARKETING MGR 1Job CategoryMarketing / Communications, Supervisory / ManagementBargaining Unit99 - Policy-Covered (No Bargaining Unit)Employee ClassCareerPercentage100%LocationRemote / TelecommuteShiftDaysShift Length8 HoursAdditional Shift DetailsMonday-Friday
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Learn more about the general tasks related to this opportunity below, as well as required skills.MarketingFull Time79852BRJob SummaryAs the Associate Director of Brand Strategy and Marketing for UCSF Health, you will play a crucial role in shaping and stewarding the UCSF Health brand, overseeing brand marketing initiatives and advertising, and ensuring alignment with organizational goals and objectives. This role requires a strategic thinker who is collaborative and highly organized, with a deep understanding of brand management, market research, customer segmentation, and media planning.This is a remote position; however, we have a strong preference for candidates who reside in California.The successful candidate will:Develop and implement strategies to strengthen the brand's position in market.Direct creative advertising campaigns that effectively communicate the brand's message and value proposition to the target audience.Oversee media planning and buying to ensure use of the most effective media channels to reach the target audience.Use tools and analytics to test and measure the effectiveness of advertising campaigns and identify areas for improvement.Collaborate with other departments to ensure brand consistency and alignment across all customer touchpoints.Establish brand identity guidelines to ensure consistency across all marketing materials and touchpoints.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications.Have familiarity with the Bay Area population, health systems, and issues impacting consumer and providers' healthcare choices.Oversee market research efforts to gather insights into consumer behavior, market trends, and competitive landscape.Manage vendor partners, including advertising and media agencies, in support of brand objectives.Serve as a prominent representative of the UCSF Health brand.Perform other duties as assigned.Some travel required.The final salary and offer components are subject to additional approvals based on UC policy.Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF.The salary range for this position is $105,900 - $225,900 (Annual Rate).To learn more about the benefits of working at UCSF, please visit: UCSF BenefitsDepartment DescriptionUCSF Health Marketing raises the profile of UCSF Health, improves professional recognition, and helps foster sustainable growth by clearly and consistently communicating why UCSF is the best place to come for care.Required QualificationsBachelor's degree in marketing, communications or related field.12 years' experience in a marketing or communications role, ideally with a brand purview.Strong skills in strategic planning and organizing resources.Solid knowledge of marketing principles and best practices.Strong interpersonal communication skills.Ability to manage competing priorities and execute quickly and accurately.Skilled presenter with ability to develop impactful presentations.Excellent market research and analytical skills.Strong skills to produce results within budget and time constraints.Preferred QualificationsFive (5) years' management experience.Health care experience.Agency experience.About UCSFAt UCSF Health, our mission of innovative patient care, advanced technology, and pioneering research is redefining what's possible for the patients we serve. Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report.Pride ValuesUCSF is a diverse community committed to professionalism, respect, integrity, diversity, and excellence. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to equity.Equal Employment OpportunityThe University of California San Francisco is an Equal Opportunity/Affirmative Action Employer.OrganizationHealthJob Code and Payroll Title000471 MARKETING MGR 1Job CategoryMarketing / Communications, Supervisory / ManagementBargaining Unit99 - Policy-Covered (No Bargaining Unit)Employee ClassCareerPercentage100%LocationRemote / TelecommuteShiftDaysShift Length8 HoursAdditional Shift DetailsMonday-Friday
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