PEAK Technical Staffing USA
Marketing Manager
PEAK Technical Staffing USA, Oceanside, California, United States, 92058
seeking an experienced, client-focused Marketing Manager to drive the marketing function overall, including product and solution lifecycle management, brand strategy, value proposition, regulatory, internal/external communications, and public relations. The ideal candidate will thrive in a fast-paced, high growth, hands-on environment, bringing proven skills and capabilities in marketing and other commercial functions. The candidate is comfortable working in a highly technical offering, bringing a complex value proposition and consultative approach to market. The ideal candidate is an experienced leader who can guide cross-functional teams both internally and with partner agencies and clients. The successful candidate will work closely with the commercial, R&D, engineering, and manufacturing teams to ensure that the marketing function meets client's needs and aligns with overall growth strategy.• As a key member of the Marketing and Commercial Teams, the primary responsibilities for the Marketing Manager will be to:
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
- Plan and manage marketing campaigns across various channels, including digital, social media, email, events, and PR.
- Collaborate with cross-functional teams, including sales, product development, application engineering, customer service, and manufacturing to ensure alignment and consistency in messaging.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Oversee the creation of marketing materials, including thought leadership, compelling content, graphics, and promotional assets.
- Work with outside creative agencies to build content marketing and collateral that align with our brand and marketing goals.
- Manage the marketing budget, track expenditures, and report on ROI and campaign performance.
- Analyze and interpret marketing data to optimize campaigns and improve overall effectiveness.
- Build and maintain relationships with media, industry influencers, and strategic partners.
- Lead, mentor, and develop a small team of marketing professionals.
- Work collaboratively across the organization to drive project management initiatives forward to meet timeline and revenue objectives.• Regularly scheduled travel is expected (~30%). It is anticipated that short-notice travel will occur from time to time. Most travel will be domestic, but the candidate must be able to travel internationally on occasion.
Required Skills & Qualifications:
Experience and Skills:• Minimum 10 years experience in a various marketing and marketing leadership role(s) r for technical products or offerings in the B2B space• Proven success in overseeing all components of marketing including development of an overall strategic roadmap for an organization• Demonstrated success in leading initiatives through Stage Gate Process (or similar innovation process), new market development, channel development, and launching new products/solutions that meet or exceed business objectives, including:
o Customer needs documentation
o Business case development
o Scale-up and validation activities coordination
o Product launch strategy
o Post launch follow-up• Strong analytical and technical skills with the ability to quickly understand the technical needs and opportunities in a given market segment and client site• Excellent written and verbal communication skills• Excellent organizational and planning skills in a fast-paced environment• Proven ability to drive cross-functional teams without formal authority to achieve alignment, meet targets and ensure successful product launch• Excellent teamwork and collaborative working skills• Technical background with preference given to those with experience in membrane separations• Capable of working relatively independently with minimal direction• Bachelor's or advanced degree required in Engineering or equivalent scientific/technical field, Marketing, Business Administration or a related field, MBA preferred.• Project management• Process experience in industrial membrane separations including day-to-day operations as well as the ability to understand upstream and downstream operations and their impact on the membrane system a plus• Commercial experience a plus
The successful candidate will:• Demonstrate a passion for Solecta and as such will work to inspire others to function at a high level• Be an effective communicator of Solecta's vision and mission to clients, partners, and internal teams• Challenge the status quo in the industry and within Solecta• Be a creative problem solver with ability to work under pressure• Must be a critical thinker and possess analytical and problem-solving skills• Have strong influencing skills with the courage to confidently express an independent point of view• Can keep pace in a fast moving and dynamic business environment• Be interpersonally engaging at all levels to build rapport with clients and within the organization
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
- Plan and manage marketing campaigns across various channels, including digital, social media, email, events, and PR.
- Collaborate with cross-functional teams, including sales, product development, application engineering, customer service, and manufacturing to ensure alignment and consistency in messaging.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Oversee the creation of marketing materials, including thought leadership, compelling content, graphics, and promotional assets.
- Work with outside creative agencies to build content marketing and collateral that align with our brand and marketing goals.
- Manage the marketing budget, track expenditures, and report on ROI and campaign performance.
- Analyze and interpret marketing data to optimize campaigns and improve overall effectiveness.
- Build and maintain relationships with media, industry influencers, and strategic partners.
- Lead, mentor, and develop a small team of marketing professionals.
- Work collaboratively across the organization to drive project management initiatives forward to meet timeline and revenue objectives.• Regularly scheduled travel is expected (~30%). It is anticipated that short-notice travel will occur from time to time. Most travel will be domestic, but the candidate must be able to travel internationally on occasion.
Required Skills & Qualifications:
Experience and Skills:• Minimum 10 years experience in a various marketing and marketing leadership role(s) r for technical products or offerings in the B2B space• Proven success in overseeing all components of marketing including development of an overall strategic roadmap for an organization• Demonstrated success in leading initiatives through Stage Gate Process (or similar innovation process), new market development, channel development, and launching new products/solutions that meet or exceed business objectives, including:
o Customer needs documentation
o Business case development
o Scale-up and validation activities coordination
o Product launch strategy
o Post launch follow-up• Strong analytical and technical skills with the ability to quickly understand the technical needs and opportunities in a given market segment and client site• Excellent written and verbal communication skills• Excellent organizational and planning skills in a fast-paced environment• Proven ability to drive cross-functional teams without formal authority to achieve alignment, meet targets and ensure successful product launch• Excellent teamwork and collaborative working skills• Technical background with preference given to those with experience in membrane separations• Capable of working relatively independently with minimal direction• Bachelor's or advanced degree required in Engineering or equivalent scientific/technical field, Marketing, Business Administration or a related field, MBA preferred.• Project management• Process experience in industrial membrane separations including day-to-day operations as well as the ability to understand upstream and downstream operations and their impact on the membrane system a plus• Commercial experience a plus
The successful candidate will:• Demonstrate a passion for Solecta and as such will work to inspire others to function at a high level• Be an effective communicator of Solecta's vision and mission to clients, partners, and internal teams• Challenge the status quo in the industry and within Solecta• Be a creative problem solver with ability to work under pressure• Must be a critical thinker and possess analytical and problem-solving skills• Have strong influencing skills with the courage to confidently express an independent point of view• Can keep pace in a fast moving and dynamic business environment• Be interpersonally engaging at all levels to build rapport with clients and within the organization